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Discuss the main factors which influence the prices Which firms set for their products.

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  • Essay length: 1392 words
  • Submitted: 19/06/2006
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University Degree Marketing

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Discuss the main factors which influence the prices

Which firms set for their products

The objective of the firm is very important in determining how they are to set their prices. Their objective could be, for example, to either maximise profit or to raise market share. Whatever their objective there are many factors which can influence the firms when setting their prices for their products. Some of these methods of pricing can have their advantages on the consumer, however there are many occasions where pricing decisions can have negative effects. In what follows, you will be able to see examples of both of these.

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