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Discussing British Airways.

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  • Essay length: 1852 words
  • Submitted: 08/02/2009
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University Degree Marketing

The first 200 words of this essay...

INTRODUCTION

In the present times the business firms are able to understand the importance of the right and the relevant information that is helping the firms in taking the right decisions. It is basically an intangible entity that is also having certain elements of the tangible aspects also in it. These are helping the firms in lowering the uncertainties concerning certain events or the situations. Therefore an information system is regarded as the series of systematic organized processes which when being used can help in providing the vital information that is helping the different departments of the organization to carry out their various operations in a smooth and effective manner. In the present project that is concerning the IMS group in which we have opted for the British Airways that is the most famous airline that is UK based which has been catering to consumers for a long time by providing them with the international standards of services.

Moreover the company has been able to earn the faith of the customers also due to the fact that the firm has virtually invested one hundred million pounds on the different security steps that have been taken in

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