• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39
  40. 40
    40
  41. 41
    41
  42. 42
    42
  43. 43
    43

E-Business Evaluation of Tesco.com

Extracts from this document...

Introduction

Table of Contents 1 Introduction 1.1 Background and Historical Information 1.2 Financial Performance 1.3 Key product and services 2 Situation Analysis 2.1 Present position analysis 2.1.1 SWOT Analysis 2.1.1.1 Strength of Tesco E-Business 2.1.1.2 Weakness of Tesco E-Business 2.1.1.3 Opportunities for Tesco 2.1.1.4 Threats 2.1.2 PEST Analysis 2.1.2.1 Political Factors 2.1.2.2 Economical Factors 2.1.2.3 Social Factors 2.1.2.4 Technological Factor 2.2 Industry Analysis 2.2.1 Porter?s five forces 2.2.1.1 Threat of New Entrants 2.2.1.2 Threats of Substitute Products 2.2.1.3 Bargaining Power of Customers 2.2.1.4 Bargaining Power of Suppliers 2.2.1.5 Competitive Rivalry within an Industry 3 E-Marketing Strategy 3.1 E-Business Strategies 3.2 Competitions 3.3 Customer Relationship Management (CRM) Issues and Strategies 3.3.1 Customer Selection Strategy of Teso.com 3.3.2 Customer Acquisition Strategy of Tesco.com 3.3.3 Customer Retention Strategy of Tesco.com 3.3.4 Customer Extension Strategy of Tesco.com 3.3 CRM to Support its E-Business Strategy 4 Legal and Ethical Issues of Tesco.com 5 Conclusion 6 References 7 Appendix ? Evaluation Finding 7.1 Summary of Evaluation Findings ________________ Task 1 Management Summary Tesco currently is the UK?s largest supermarket chain and the market leading food retailer with the purpose to create value for customer and gain their loyalty. Despite being the UK?s largest retailer, it has also been retailing in the global markets and based on revenue, it is the third largest global retailer behind Wal-Mart and Carrefour. With the focus on customers individually, Tesco provides a highly diversified range of products and services in order to gain customer loyalty keeping the customers in the center of the customer relationship management (CRM) strategy. Tesco.com considers that the customers are the heart of their business, as the customer needs and services are given the first priority. Their strategies of customer value and delivery services are giving the customers lots of help with shopping works. In order to keep on providing this services and lot more, Tesco have been through lot of strategies and trainings. ...read more.

Middle

Tesco.com also provided the voucher of the items to their top customers according to their preferred product items and also offers to explore the other part of Tesco.com which the customer wouldn?t had explored. Based on the top customer list of Tesco.com, Tesco started mailing the customer offering different products as customer likes in a cheaper price as well as some extra privileges and services. With the customer need, Tesco.com also provides the home delivery services even with the refrigerated truck if necessary. 3.3.4 Customer Extension Strategy of Tesco.com Tesco.com has always been focused on customer extension program. Through, the help of loyalty card program, Tesco always gets to know the customer needs individually. Based on the customer purchase information, Tesco could possibly analyze the customer needs and offer customers what they really need. The reselling, cross-selling and up-selling offers have always been adapted by Tesco to their top rated customers. Introducing the loyalty program as a part of the CRM program has greatly increased the customers of Tesco.com. With its use, Tesco.com had obtained lots of benefits that the competitor didn?t expect. 3.3 CRM to Support its E-Business Strategy Launching the Tesco.com and the loyalty card, Tesco?s manage to build up the great knowledge of their customer with the prioritization based on the customers purchase, life stage and location. Based on the customer information, marketing strategies were built up stronger. The customers were given offers as they would like to as a result customer satisfactory was rapidly increasing day by day. Moreover, Tesco?s money-off coupon program encouraged customer to buy higher priced products providing them a discount offers. Tesco get adapted its business expanding more online retails and adding more efficient technologies based on the customers day by day experience. Tesco became the UK?s one of the successful online retailer. Tesco facilitate the customer?s of making the delivery time of their own choices in order to limit the inconvenience of waiting for orders and also customer can modify their ordered items in a specific time before the delivery was to be made. ...read more.

Conclusion

The evaluated sites are Tesco direct, Tesco career, Tesco compare, Tesco clothing, and Tesco bank. Being a highly diversified online retailer, the products management is very cleanly done. The products are being categorized in different sites based on the product type. Considering in mind that how web pages must be, they have known the fact of customer like and unlike. For example: customers usually view the shop location fabulousness when they go for clothes shopping. This fabulousness in the shop attracts the customers for shopping in that shop. This concept also refers to the home appliances, furniture, gadget shops that is been provided by Tesco direct. With the known facts of this behavior of human nature, this concept has also been adopted in Tesco direct and Tesco clothing. The design of these web pages is designed considering the need of attractiveness in these two websites of Tesco whereas other sites of Tesco don?t include that much of design as those sites are not much for teenagers. But with the high level of design, their loading performance has been degraded comparing to other web sites such as Tesco Bank, Tesco Careers, etc. The overall sites of Tesco are very cleanly organized that is a plus factor of Tesco web sites. The information provided are very appropriate and sufficient knowing what exactly customer wants. Each of the site has maintained their own site terms and conditions with the availability of news based on the site that customer visits. As Tesco maintained these sites with highly flexibility in use, one thing that Tesco haven?t considered is the accessibility of one online store to another. One cannot access Tesco clothing while browsing the Tesco career site. Returning to main home page for accessing another site is much of exhausting and annoying experience that can be largely found among the customers. But with the overall evaluation of these sites, only the minor mistakes are being found in these sites. The customer needs has been sufficiently fulfilled in these sites. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. Success and Failure at Mrs. Field's Cookies. The secret ingredient in Mrs. Fields ...

    They are successfully placing the orders thanks to their six receiving and five shipping docs. The Success of the Business Model Mrs. Fields business model succeeded because they found a way to satisfy customers needs and wants by providing fresh and high quality cookies on-premises.

  2. Strategic Analysis of Zara Fashion Retailer.

    In addition, Zara also differentiates from its competitors by offering smaller quantities of more numerous styles - ten times more unique products than its competitors-. Artificial scarcity encourages customers to buy quickly because the less a product�s availability, the more desirable it becomes.

  1. Strategic Management - CARREFOUR CASE ANALYSIS

    (p. C 74) * The continued growth of suburban communities [...] abroad is another major sociocultural trend. (p. T 44) * Asian customers still tended to shop daily at wet markets or "mom & pop" stores[.] (p. C 77)

  2. Factors affecting the development of Kentucky Fried Chicken franchises in Malaysia.

    that suitable for family and also a group of friends having meal there. They offering reasonably priced quality food, served quickly, in attractive, clean surroundings. These have built up their brand image to the customers. Besides that, Burger King also have weakness in Malaysia, because the fewer outlets compare with other fast food industry especially KFC.

  1. The report will look into Willmott Dixon Group and its current business performance and ...

    in war in Iraq and Afghanistan which could make it difficult for many business sectors. Economic Marketers need to consider the state of the trading economy in the short and long term; this is especially true when for international marketing.

  2. A Case Study on Infosys Technologies Ltd,

    This provided the slicing and dicing, trend analysis capabilities to its users. The general MIS reporting is run against a separate reporting environment hosted on a SAN infrastructure (please refer to Appendix - 3). The IS team also designed an application mining utility which gave all application level inter-dependencies between various application/data components with similar components.

  1. Strategic-Marketing-Management. This report is a study of principles of Strategic marketing management by considering ...

    Between July 2008 and January 2009 the pound lost 32.0% of its value against the US dollar and 19.7% of its value against the Euro. 6. Youth unemployment (18-24-year-olds) has risen from 17.2% in Q2 2009, compared to 12.5% in the same period of 2008.

  2. Analysis of Agora supermarkets of Bangladesh and the potential for online marketing.

    Diet foods Baby foods and products Electrical items Bakery Feminine hygiene products Books, newspapers, and magazines, including supermarket tabloids Frozen foods Car care products Fruits and vegetables CDs, DVDs Housecleaning products Confectionery Meat Cosmetics Medicines and first aid items Clothing and footwear Personal hygiene and grooming products Dairy products Snacks

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work