• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Ethical Issues and how they affect Kentucky Fried Chicken.

Extracts from this document...


1.0 Introduction Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. It operates in 74 countries and territories throughout the world. KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. KFC has more than 11,000 branches in more than 80 nations and territories all over the world. KFC now regarded as the most chicken restaurant chain. With the chicken's natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal. 2.0 Identify the main ethical dilemmas facing your KFC. The fast food industry is being pressured by government agencies, consumers, and special interest groups to offer healthier menu options, particularly for children. KFC is being sued for frying its chicken in cooking oils that contain trans fats, which can contribute to heart disease and diabetes (Time Magazine, 2006). The Nutrition Action Healthletter, published by the Center for Science in the Public Interest (CSPI), reported in 1997 that in clinical studies Tran's fat raised people's blood cholesterol about as much as saturated fat did. It raises one's bad cholesterol, which boosts the risk of heart disease. The company says its products "meet or exceed all government regulations." But as the Center for Science in the Public Interest, the activist group behind the lawsuit, points out, a three-piece extra-crispy combo meal contains as much as 15 g of trans fat-more than a person should ingest in a week. However, providing clear information to consumers must be a priority yet Philippines KFC do not feature nutritional information (consumers international). The Humane Society of the United States (2009) ...read more.


Public awareness of animal welfare issues and subsequently the affected economic benefits have had significant impacts on the relationships between contemporary organizations and their shareholders and or public opinion. Concerns for humane treatment of animals have always existed. Stakeholder's expectations and demands regarding the standardized guidelines of animal treatment are increasing. Public activist groups such as People for the Ethical Treatment of Animals (PETA) is said to be the biggest animal activist group in the world. This causes stakeholders and potential shareholders to lose confidence on KFC and they might fail to raise funds from public. Moreover, (Florida Gulf Coast University, 2008) indicated that KFC is losing part of their loyal customers because of the petition held. The affected economic benefits have had significant impacts on the relationships between contemporary organizations such as McDonald and their shareholders and or public opinion. They afraid KFC might drag them down and the public will categorize them together as the unethical company along with KFC. It will affect all business in other countries where KFC operates - its reputation and turnover and profit KFC is seems trying to maximize their profits without considering for their customers. Kant's philosophy also suggests that "it is the duty of human beings to do the right thing". If based on Kant an action is only truly ethical if it ethical motivated. That means actions cannot have elements of self interest. The purity of motive of the stakeholders is taken in consideration in regards to this to measure their honesty. Being in a fast food industry, suppliers are directly involved in customers' trust and thus honest stakeholders are needed, (Frederick R., 2002). Company should give importance of the ethics rather than making profits. As a result of commercialization, animals have been sacrificed for the purpose of being bought and sold by wholesaler to consumers. However, Activists of PETA distributed balloons saying "Boycott KFC" outside a Connaught Place outlet. ...read more.


Nevertheless, animal cruelty is wrong because we are hurting innocent animals. Ethical dilemmas it can have on the business of KFC not only in the country it operate but can also affect business in other countries where KFC operates. Chickens are the most abused animals in poultry industry. It is because there are very few laws in place to protect them. It is impossible to stop the public from eating KFC now but we can lessen the pain caused to them. In order to minimize the cruel method of killing the chickens, a scientific expert success to excogitate a less cruel way kill the chickens. According to Dr. Mohan Raj (2004), gaseous stunning the chickens to perform slaughter, will help the chicken dead more comfortable without causing avoidable fear, anxiety, pain and distress compare to use the standard poultry industry method. McDonald is one of the examples that use this method in slaughtering poultry. This gives a good image to the public since they show a certain level concern to animal welfare. PETA believes that the best solution to this problem is people go to vegetarian. PETA in Canada has success by organizing protest campaign against the KFC to become vegetarian. However, some of the customers still prefer to eat meat so it is impossible KFC change the menu from chicken become vegetarian in one day. So KFC produced a new menu "vegetarian chicken" to the public. (http://www.peta2.com/TAKECHARGE/t-kfc_canada_veg_chicken_sandwich.asp) Many firms have their own blogs with many stakeholders requesting the formation of an ethics committee to create unified standards. KFC should organize an own blog as well to encourage people to become an online activist in order to spread out the news about dissatisfactions of KFC to public. Conclusion As a conclusion, ethics is necessary for a business to become more significant and grow successfully. A business can impact on the lives and circumstances of people through bringing jobs, creating wealth and inspiring others to grow their businesses. Therefore, if an organization cannot understand the business ethic well, it may ruin the business itself and leave it with a bad reputation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. McDonalds and KFC: Recipes for Success in China

    QUESTION ONE Based on evidence from the case study and other sources, critically evaluate the processes by which quick service restaurant operators can make replication versus adaptation decisions when entering new markets. What do you conclude? a. BACKGROUND Successful growth strategies for diverse and large multinational organizations depends on

  2. Factors affecting the development of Kentucky Fried Chicken franchises in Malaysia.

    2.2 Economic Disposable Income According to Malaysia Central Bank, Malaysia's CPI inflation rate has reached the highest level in 26 years, following a deeply unpopular 41% fuel price hike last month; all Malaysian consumers are now heaving lesser disposable income.

  1. General Management - organisation, leadership and theories.

    * Listen well. Listen for more than what's being said; pay attention to what's not being said and try to spot unspoken expectations that are not clearly communicated verbally or in writing. It's about picking up on what people are thinking, how they are acting and what they are not necessarily verbalizing.

  2. Innovation For Business Success. It is possible to be innovative in both large ...

    65 | P a g e GRLmobile maintained Facebook, Twitter and MySpace pages as well as a blog. These 'below the line' marketing tools incurred no cost, but enabled GRLmobile to interact with their customers in a place where their target market was already playing.

  1. Critically evaluate the arguments for Corporate Social Responsibility and isolate whether you think it ...

    This would inevitable result in unfair distribution, mainly to benefit the individuals in positions of power, through which they are able to justify there actions. For example local employees are hired and fired, as and when the organization finds it acceptable, as there is such a large readily available workforce

  2. Purdue Farms Case Analysis. Perdue Farms sought not to just provide quality chicken ...

    Despite this decentralization, today Perdue still maintains a very vertical hierarchy in order to maintain absolute control (p. 46) because quality is still their main concern. Going to great lengths to produce the highest quality chicken in the exact manner they promise their customers Perdue refuses to outsource any portion of the process.

  1. Corporate Social Responsibility [CSR].

    Although CSR consultancy is still being seen as a largely uncharted area of business management territory, the main tasks of the consultant may be identified under these headings: * Developing a CSR strategy: the design, development and implementation of the overall CSR strategy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work