EU Policy towards Competition and Industrial Affairs

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Why does the EU need a policy towards competition and industrial affairs?  

Contents

Executive Summary

This report is to outline the reasons for the use of policies in the EU competition and Industrial Affairs. I will also be discussing the features and effectiveness of the policies applied. The methods of researched used will be literature and internet based. I have managed to find major information into the reasons for the policies and their expected outcome.

Competition Affairs

In a free market, business is a competitive game. Sometimes, companies may be tempted to avoid competing with each other and try to set their own rules for the game. At times, a major player in the game may try to squeeze its competitors out of the market. The European Commission acts as the referee to ensure that all companies play by the same rules. A cartel is a group of similar, independent companies which join together to control prices or divide up markets and limit competition. Participants in a cartel can rely on their agreed market share and do not need to provide new products or quality services at competitive prices. Therefore, consumers end up paying more for less quality. This is why cartels are illegal under EU competition law and why the European Commission imposes heavy fines on companies involved in a cartel. Since cartels are illegal, they are generally highly secretive and evidence of cartels is not easy to find.  Controlling competition between companies is an area where the EU is particularly powerful and where its decisions are clearly felt by European citizens. The EU's control over competition policy gives it the power to rule on mergers, takeovers, cartels and the use of state aid. The EU has been able to develop competition regulation into a key area of EU leadership. It has had wide success in imposing its vision of open market competition on member states and has a direct effect on European citizens' daily lives, with actions being taken against big names like Microsoft. Yet, it has also been criticised for going beyond its accepted remit and for pursuing a free market policy that might undermine parts of the social market model that has operated in many European countries.

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An example of the effectiveness of the leniency policy is a cartel fined in 2001 is a Vitamin Cartel, The European Union fined eight companies (among which was Hoffman La-Roche) for their participation in cartels designed to eliminate competition in the vitamin sector. Vitamins are used in a wide variety of products such as cereals, drinks, pharmaceuticals and cosmetics. This was reflected in the fine of more than 800 million Euros.

In the competition affairs there are particular agreements other than cartels which are particularly harmful to the market and its consumers. Agreements in which competitors agree to fix ...

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