• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Euroland Foods S.A. is one of the leading European producers of ice-creams, yogurt, bottled water, and fruit juice. After a brief overview of the given case study, the first part of the first question will evaluate the extent to which the various given me

Extracts from this document...


Introduction This work is aimed to research certain questions, given. Euroland Foods S.A. is one of the leading European producers of ice-creams, yogurt, bottled water, and fruit juice. The Capital Budget was to discuss in the Board of Directors. 11 major projects totaled EUR 316 million were up for consideration. However, the limit was set at EUR 120 million. The challenge for the senior management of Euroland Foods S.A. was to allocate funds among a range of compelling projects. After a brief overview of the given case study, the first part of the first question will evaluate the extent to which the various given measures of economic investment have provided a good justification for the three projects to be approved. The second part of the first question will present my recommendations on the displacement of any or all of the approved projects. In the second question I will provide a discussion paper for the Corporate Social Responsibility, considering several significant "triple bottom line" benefits and the nature of any potential social and environmental costs arising. Euroland Foods S.A. Euroland Foods, headquartered in Brussels, Belgium, is a multinational producer of high-quality ice cream, yogurt, bottled water, and fruit juice. Its products are being sold throughout Scandinavia, Britain, Belgium, the Netherlands, Luxembourg, western Germany, and Northern France. ...read more.


Having a Debt/Equity Ratio at 125%, Euroland was urged by the President of Banque du Bruges et des Pays Bas, which is one of the major shareholders, that "Restoring some strength to the right-hand side of the balance sheet should now be a first priority. Any expansion of assets should be financed from the cash flow after debt amortization until the debt ratio returns to a more prudent level" Having said that, Bank puts some limits on next year's spending and that means that projects, which are not going to create direct profit (#5, #6, #10) could be rejected. Political gamesmanship is generally refers to actions that employees take that are intended to improve their performance indicators- without producing any positive economic benefits. Analysing the profiles of Board's Members we can create a "list of preferences", from which we can conclude that approval of the projects could be the political decision rather than efficient economic decision. Besides that, almost every member of the Board has his or her personal wishes to receive more power. Moreover, there are certain alignments exist inside the company, which can also affect the final decision. Question 1 (b): Taking into account the above analysis and weaknesses of the projects, I would like to recommend the displacement of some projects, justifying the substitutes. ...read more.


Carefully implemented CSR for project #11 can bring its benefits: * Win new business; * Develop and enhance relationships with customers, suppliers and networks; * Attract, retain and maintain a happy workforce and be an Employer of Choice; * Differentiate the Company from its competitors; * Generate innovation and learning and enhance your influence; * Improve your business reputation and standing * Provide access to investment and funding opportunities * Generate positive publicity and media opportunities due to media interest in ethical business activities Financial and non-financial CSR politics In the case of Euroland Foods, the implementation of Effluent-water treatment at four plants can be the step toward exercising the CSR in practice. The outcome of that project can be used to strengthen the positions of the Company in the eyes of stakeholders and customers. Being one the major problem nowadays, reduction of emissions is one of the primary goal for almost every company, which has plants and production lines. Analysing the CSR already implemented in different companies we can draw the main points of successful CSR politics: * Contribution to greenhouse gas emissions through energy use and other parts of your process * Use of raw materials, both nonrenewable resources which by definition are not sustainable in the long term, and as importantly renewable resources which are produced in a fashion which is not currently sustainable. * Potential for environmental accidents - releases of pollutants into air, water or land. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. Strategic Management - CARREFOUR CASE ANALYSIS

    C 82) * BRAND NAME o It built a reputation as the retailer that offered the most variety and freshness at low prices. (p. C 74) o Carrefour is pronounced Jia Le Fu in Chinese, which means "luck and happiness for the whole family."

  2. Operations Management Case Studies

    Some parts pulled in under kanban control. Press and blanking shops, batch sizing using EOQ abandoned six years ago. Sharp drop in work in progress. Reorder point system was simpler and more effective provided that demand was fairly constant. Today schedulers look at the MRP records but monitor inventory levels before deciding on batch quantities.

  1. A Case Study of IT Project Management

    The scale of the project can be very small such as with only one manager and one developer, meanwhile, the project can keep structured and safe. However, the "b" Model also brings some problems waiting for the manager's attention. Problems: � The "b" Model does neither provide the systematic software test processes nor the quality assurance.

  2. Galvor Company - case study

    Reporting system also became an effective training and educational device. The table below shows the differences in management control system practice between UE and Galvor during the LaTour tenure. UE LaTour Planning Plan for first, second and 5th years No formal planning Budgeting Tight, formal, contingency planning None Reporting Detailed

  1. Project Management. The aim of the report is to identify to what extent leadership ...

    2.0 Project Scope This defines the project end result or the mission of the project. It is of importance to the overall project. For a charity event, the scope defines the results to be achieved in specific, tangible and measurable terms (Gary &Larson, 2008).

  2. Amazon - Case Study

    value-added activities involves in producing and marketing a product or service, and end with distributors getting the final goods into the hands of the ultimate consumer."8 Every single Company has its own and individual value-chain. This value chain is divided in two kinds of activities.

  1. Innovation For Business Success. It is possible to be innovative in both large ...

    Newcrest Mining puts significant amounts of its own capital at risk in developing new mines, in exploration and in new mining techniques, and the customer, who buys the gold, takes none. GPC Electronics takes the risk out of the client's hands, by demonstrating essentially guaranteed superiority of benefits.

  2. Billabong Case Study. This report provides an analysis of Billabongs current situation and both ...

    Promotion Advertises their brand mostly through magazines, retail outlets and sponsorships Billabong also hosts their own pro surfing competition ?Billabong Pro? where they get sole rights and advertising privileges and apparel used by surfers. Publicity from ?I surf because? and other media channels such movies ?Blue Crush?, and own produced

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work