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Explain how the functional areas describes cooperate with each other at toyota UK Burnaston

  • Essay length: 1594 words
  • Submitted: 30/08/2007
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University Degree Microeconomics

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Explain how the functional areas describes in 2F cooperate with each other. Help the business to achieve its aims and objectives.

For Toyota to meet its objective and become No1 car producer by making the best cars and ensuring total quality the functional areas at Burnaston seek to cooperate in the following ways.

In terms of day to day manufacturing of cars at the plant the

"Pull system" demands coordination of marketing and sales, administration, production and finance.

Marketing & sales

Marketing have a very important role to play in selling the cars that Burnaston manufacture because without this element then the customers wouldn't know the cars existed therefore resulting in no sales. They present the cars to the public by advertising which is funded from the finance department & also checked by the admin department. The types of advertising vary according the specific market Toyota are trying to access & the product they are selling. When the advertising from the marketing & sales results in a sale from either there website or Showrooms, the order is passed on to the Admin department from which it will be processed to the production line. Marketing and

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