• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explore the use of integrated marketing communications by any two recent or current PR campaigns, with particular regard to the use of different sections of the media. How successful have they been in shaping the corporate image? What limitations might re

Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  • Essay length: 2816 words
  • Submitted: 03/08/2008
Share this essay:
University Degree Marketing

The first 200 words of this essay...

PUBLIC RELATION AND INFOMATION MANAGEMENT

M38CMC

AN ASSIGNMENT IN PARTIAL FULFILLMENT OF THE COURSE

TOPIC

Explore the use of integrated marketing communications by any two recent or current PR campaigns, with particular regard to the use of different sections of the media. How successful have they been in shaping the corporate image? What limitations might restrict their success?

TUTOR

JOHN LISTER

DATE

23/04/08

INTEGRATED MARKETING COMMUNICATION AND THE TOOLS OF PUBLIC RELATION

Integrated marketing communication (IMC) is a planned method for marketing and communication coupled with the basic Public Relation tools which includes sales promotion, direct mail, press releases, newsletters advertising and media. Tench and Yeomans (2006:502) proposed that "Integrated Marketing Communication as a comprehensive, consistent, goal oriented, focused method for marketing and communication". Marketing industries often incorporate terms like advertising, PR, Sales promotion or Events promotion to explain what they do. In marketing, communication tools used to reach the target audience or a large number of audiences include the media which is in terms of TV, Radio, Newspaper, but it has come to include cinema, print media, direct marketing, phone marketing e.t.c. this ensures all forms

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

  • "
    Markedbyteachers.com provide an excellent, fast and extremely useful website.
    "
    Jacqueline. Modern Studies and English. GCSE Student
  • "
    Give credit where credit is due Markedbyteachers.com deserve it. Only Website that provides the best service with no doubt. Been using this website for the past 5 years now. Never let me down. Try it!!!
    "
    Waseem Hussain. Biology, Maths, Chemistry, ICT A Level Student.

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.