Express Print (Publishers) LLC Report

Assignment one

Student Name: Fatma Ali Ibrahim Sarhan

ID#: 200121950

Instructor: Ivana Adamson

Course: Leadership

Date: May 4, 2007


Table of contents

   I. The company’s history        3

  II. Overview of the company’s products        4

 III. Overview of marketplace        4

  •   Evaluation-------------------------------------------------------5

 IV. Financial analysis        6

   V. Overview of technology implemented style        6

  VI. Overview of management        7

  VII. Managerial leadership roles analysis        8

 VIII. Future plans        10

   IX. Weaknesses and Recommendations        10

    X. Results and analysis        11

   XI. Bibliography        12

 


I. The company’s history:

Express Print (Publishers) is a LLC between Mr. Abdul Qadir Mohamed and Mr. Zubair. The company was introduced into the market in 1978,  more than 27 years ago. E.P. has many achievements such as, being the first publishing industry in Dubai that used colored papers in directories, and the first company that introduced the yellow pages in the city. The mission of E.P. is to promote better understanding of the competitive business environment by doing what competitors do and more. On the other hand, the E.P. vision is identifying trends and maintaining high quality products to meet and satisfy the customer needs, and create a good reputation of providing marketing authentic information. The company expanded by being a part of UNIDO (United Nations Industrial Development Organization), after getting the franchise for Kompass International SA, France.    

II. Overview of the company’s products:

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The table below lists E.P. main products:

III. Overview of market:

The publishing industry is very competitive. E.P is competing with many printing companies (magazines/newspapers), and packaging industries. As a result, it is essential for E.P. to have a competitive advantage over its competitors. Therefore, the company’s competitive advantage is to have unique products such as magazines that are a combination of entertainment articles and TV guides. As well as, entering different publishing fields to provide different products to be on top of competitors.  

Market segmentation:

The company’s target market is:

  • Housewives.
  • Users of multi-channel ...

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