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Expressing the mission and vision of organizations - The case of Huawei Technologies

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Introduction

The Bucharest Academy of Economic Studies INTERNATIONAL BUSINESS AND ECONOMICS 2010/2011 Expressing the mission and vision of organizations - The case of Huawei Technologies CONTENT: Section 1: 1. Considerations about leadership.................................................................................3 2. The strategic vision.......................................................................................................4 What is a strategic vision?........................................................................................4 Characteristics of the strategic vision.....................................................................6 3. Creating a mission statement.......................................................................................7 Characteristics of a mission statement....................................................................7 4. Communicating the strategic vision..............................................................................9 Displaying the Strategic Vision................................................................................9 Section 2: 1. SC Huawei Technologies SRL - presentation............................................11 2. Expressing the mission and vision of SC Huawei Technologies SRL................11 3. Conclusions....................................................................................14 Section 1 1. Considerations about leadership. Leadership is not a science rather it is an art, a skill that can be developed. Previously it was thought that leaders are born and not made, leadership was considered as a gift, a magic that some people are born with and only those people can become successful and charismatic leaders, who can then develop followers. However, these concepts of leadership do not exist anymore, now it is considered as a trait, a skill that can be developed and learned. Peter Drucker on Leadership Peter Drucker is one of the foremost respected authorities on business management philosophy. He dedicated most of his life to the study of management and leadership's role in the organization. His philosophy is that the foundation of effective leadership is thinking through the organization's mission, defining it, and establishing it, clearly and visibly. The leader sets the goals, sets the principles, and sets and maintains the standards. He makes compromises, but before accepting a comprise, the effective leader has thought through what is right and desirable. Leaders see leadership as a responsibility rather than a rank and privilege. An effective leader knows that the ultimate task of leadership is to create human energies and human vision. In order to succeed, trust must be earned. This trust is the conviction that the leader means what he says. Finally, effective leadership is not based on being clever; it is based primarily on being consistent. ...read more.

Middle

* Give direction. * Be concise and compelling. * Easily understood and can be communicated by all members of the organization. * Create an inspiring strategic vision of what the organization can be and can do. * Outline how the strategic vision should be accomplished. * Establishes key priorities. * State a common goal and foster a sense of togetherness. * Create a philosophical anchor for all activities within the organization. * Generate enthusiasm. A "Can Do" attitude. * Express the organization's values. * Empower the members to believe that every individual is the key to success. As Chris Komisarjevsky (2000, p. 61) says, the mission statement must be the viewed by the members of the organization, as their own and one that everyone can be committed to. The mission statement serves as the underpinning of what the organization stands for and how it will behave. It is future oriented and portrays the organization, as it will be. It focuses on one common purpose that is specific and not generic. The most important factor of the mission statement is the ability to state the mission statement clearly. It should be short so that it easily remembered. If the members can state the mission statement clearly, it shows how well the members know where the organization is going. As Verna Allee (1997, p 191) says, the mission statement should include the organization's definition of success, descriptions of its values, beliefs, philosophies and objectives. Once the organization has defined its beliefs, this should be used to build and define the mission statement. The mission statement draws on the organization's belief statement. An effective mission statement articulates the organization's essential nature, its values and its work. It unifies the members of the organization at all levels toward a common goal; it communicates the values throughout the organization; it increases commitment from the managers to the workers and it brings clarity to the desired future. ...read more.

Conclusion

The company has set up over 20 joint innovation centers with top operators to transform leading technologies into a competitive edge for customers and achieve business success. 3. Conclusion With a success strategy, with well defined and applied vision and mission statements, in just 18 years, Huawei has grown from a corporate midget into a mighty global contender in one of the world's key industries, having more than 95000 employees around the world. The strategic vision keeps the organization moving in the right direction and it is the glue that binds the organization and members together. It is the capability to look beyond the moment and look into the potential of tomorrow. The success of the organization grows out of the strategic vision. When developing a strategic vision it will stretch the imagination and motivate its members to rethink what is possible. The strategic vision must be clear concise, easily understood by all within the organization and accessible to those outside the organization who interact with it. The strategic vision consists of the mission statement, a course of how to achieve the vision and method of communicating the vision to the members of the organization and the public. The vision and the mission statements are the critical elements of a successful business. The vision and mission are linked together. The vision addresses the where and the mission is the how. The vision is a goal and the mission is a strategy. The vision and the mission are the guiding principles and values of the organization. The values that the members have give direction to the organization and define the spirit in which things in the organization should be accomplished. A commitment flows from the values because of the organization's commitment to the members, the members in turn, become committed to the organization. An organization can reach the future by focusing on where the organization is headed. Every organization must have an end to which they are headed. To be an effective organization there must be a strategic vision because "Where there is no vision, the people perish. ...read more.

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