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External influences and there effects on tourism

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Introduction

External influences and there effects on tourism Tourism is one of the many growing industries in the world, a lot of money is made from it and it provides many jobs. There are external factors that can effect the tourism industry and which tourism related businesses have no way of planning for. It is possible for many businesses to be aware of and be able to cope with certain external factors, for example a business specialising in summer holidays knows that in winter, because of the weather, their gross profit will fall. It is impossible however for businesses to plan for such things as political issue's e.g. terrorist attacks and environmental issues such as floods, fires, earthquakes etc. These external factors can all effect the tourism industry in many ways. It is hard to be able to prepare for such external issues " the need to balance a company's strategy and structure with changes in the external environment is obvious in any industry" (Alberto Landero Sept 1997) ...read more.

Middle

September 11th is not the only external factor that has and can effect tourism, floods in certain countries discourages tourists to visit, likewise with volcanoes erupting and earthquakes etc All of these factors which know one has control over all effect tourism because people hear of these events and disasters and are put of from visiting and travelling which therefore effects the industry. At the moment there is an external religious problem in turkey "which would have disastourous effects on tourism aimed in that area" (WTO). In turkey it is part of their culture and religion that women are covered from head to toe and show no skin. Tourist agencies have always been aware of this and it has never been a problem, but suddenly, and more importantly, unexpectedly Turkish men have been attacking women tourists who are not accustomed to Turkish culture and who are therefore showing skin. ...read more.

Conclusion

Airlines are trying to make customers feel more secure by having tighter security on aeroplanes and in airports. Businesses in the tourism sector can also keep a close eye on world issues like the problems at the moment in turkey. Tour operators can be more aware of customer's fears and needs by keeping in close contact with the Turkish and providing security for the tourists. Tourists need to feel safe and as if there needs and wants are being dealt with. Many of the events that happen in the world are making them scared of travelling and many are willing and are quite happy now to stay at home. If the tourism industry is going to continue to grow they are going to have to make there customers feel like there is no reason why they shouldn't travel and go on holiday, the safer they feel the more they will be willing to travel and the more they travel the more profit the tourism industry receives. The fast growing world of tourism is now learning that it helps if you expect the unexpected. ...read more.

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