• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19

Facebook And The Effects On People, Social Media Advertising and Mobile Phones

Extracts from this document...

Introduction

´╗┐Facebook And The Effects On People, Social Media Advertising and Mobile Phones Coursework Header Sheet 185448-14 Course RESE1031: PPD3 - Thematic Independent St Course School/Level BU/UG Coursework Essay 1 Assessment Weight 35.00% Tutor N Stair Submission Deadline 07/12/2011 Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000507060 Stephen Fahey Tutor's comments Grade Awarded___________ For Office Use Only__________ Final Grade_________ Moderation required: yes/no Tutor______________________ Date ____ ________________ Facebook and the Effects on People, Businesses & Technology (Fail book , 2011) Table of Contents 1. Introduction????????????????????????????..4 2. The current Facebook and its effects on humans????????????..5 3. Facebook and its uses for Social Media Marketing???????????...7 4. Facebook and its effects on mobile phones???????????????9 5. Conclusions????????????????????????????12 References???????????????????????????????.14 INTRODUCTION Facebook has been a global phenomenon in many different countries. Facebook is an online social network where people connect through talking to each other online. This essay looks at some of the benefits and downsides Facebook has on people, social media advertising and mobile phones. Mark Zuckerberg was in his early twenties when he first launched The Facebook from his dorm at Harvard University in 2004. Mark Zuckerberg`s goal is to create an online version of everyone lives across the world (Hempel & Kowitt, 2009). Facebook is a new form of communication and many people seem to now hold the power of the social network site. The benefits and disadvantages of the relatively new company bring to society are yet to be explored. However, this makes Facebook a fascinating topic for this essay. Facebook has become so powerful it is now a regular part of our lives. Facebook allows users to be editors, producers and distributors all in one. ...read more.

Middle

Businesses need customers to develop and grow. Social media advertising acts has the word of mouth marketing. Business today may need to adopt this new type of marketing. In his book The New Influencers, Gillin (2007) points out that "Conventional marketing wisdom has long held that a dissatisfied customer tells ten people. But that is out of date. In the new era of social media, he or she has the tools to tell 10 million "(p. 4) Using Gillin`s approach to social media, Facebook could become a distinctive and successful marketing approach for many business. However how do managers of marketing increase the ability to use the word of mouth marketing through Facebook? Companies may be able to determine online discussions through Facebook to increase sales of a product or service. "Facebook groups and other forms of online communication have sprung up around Steven Spielberg`s movie Indiana Jones and the Kingdom of the Crystal skull, and other films " (Mangold & Faulds 2009, p 361). Social media advertising may then be thought more by businesses as a worthwhile investment. This section of the paper has identified some key benefits of social media advertising. These include increased word of mouth marketing which is proven to be successful and the fact that businesses should adopt the new advertising media, otherwise they may fall behind in their trade according to Brown (2010). However there could be some disadvantages of using Facebook has social media advertising by businesses. Businesses may be concerned about how much money to spend on commitment to users that any information obtained from them will not be misused (Hensel & Deis, 2010). Businesses may then face an uphill battle to gain customer loyalty. Furthermore, businesses may be more careful in using Facebook has social media advertising. Whilst privacy settings on Facebook may involve potential customers, the advertising industry itself may be suffering some disadvantages through social media advertising. ...read more.

Conclusion

Facebook has certainly taken advantage of the mobile phone market by allowing manufactures to put Facebook on their phone. From a negative stand there are small signs of evidence to suggest Facebook on mobile phones is not so appetizing. This study identified evidence that Facebook on mobile phones is an beauty tool cyber bullying. Although Facebook is not the main contributor to cyber bullying it is having an impact on this topic. Therefore there are pros and cons of Facebook in the mobile phone industry. This essay has only briefly looked at the effects of Facebook has had on Mobile phones. Further research to determine any adverse effects on society itself through Facebook and mobile phones would need to be conducted. However, the story of Facebook and social media marketing would take a positive one from the findings of this essay. The story of Facebook and social media advertising is a successful one, from the business point of view and many businesses would be wise to incorporate this type of advertising. It would seem a straightforward success means to advertise on Facebook. However, the way in which companies operate about this and how much money is invested is another obstacle. Furthermore, not all businesses may decide that social media advertising is the right their business. While social media advertising has been a fascinating study in this essay, the effects Facebook has on humans themselves has been even more intriguing. Facebook is not just a social network site it has the power to influence how people behave and live. This may worry some individual's, as the site is all about people's lives online. Many people seem to embrace the power of Facebook and the founder of Facebook, Mr Mark Zuckerberg wins in creating an online digital world. However," what is more" problematic and concerning is this study shows some slight indications that Facebook has a negative impact on humans. There are dangers of using Facebook, and whilst this study carried out no original research to support this statement. The following paper will examine the effects of Facebook on humans. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. Analysis of Agora supermarkets of Bangladesh and the potential for online marketing.

    Weakness * We have no experienced team to establish and run online service. * It is not possible for us to provide service to all the areas. * Supply chain management for delivering products to customer house is not much effective. * Infrastructure for establishing online shopping is not available.

  2. Workplace romance - the pros and cons

    However, as a consequence of the analysis on stress and sexuality, we are able to evaluate the positive and negative sides of a romantic relationship at work. Every person is different and keeps certain personal, sexual characteristics that effect his or her believes, way of living and behaviour.

  1. PEST analysis of uk mobile network industry

    could be used. This advancement in mobile phone technology ultimately resulted in an increase in the number of network operators in the 1990s and rapid market penetration as the technology gained popularity amongst consumers1. The mobile phone industry penetrated the UK economy and expanded so quickly that by 1991, 1.1 million mobile phone subscribers were recorded3.

  2. Leadership Theories - this review seeks to determine which theoretical perspectives, theories and schools ...

    Instead of selecting a component of leadership performance, the changes in different self/identity structures that participants undergo on different types of programs might also be important. In this study, changes in self-identity structure from different levels (individual, relational and collective)

  1. General Management - organisation, leadership and theories.

    Exercises one's mind Resist difficult material in favor of light, recreational material Uses heavier material as exercise for the mind Exhibit 4.4.3. Ten Keys to Effective Listening 4.4.5. Organizational Communication ANOTHER ASPECT OF MANAGEMENT COMMUNICATION CONCERNS THE ORGANIZATION AS A WHOLE.

  2. Innovation For Business Success. It is possible to be innovative in both large ...

    And on the business model side, GPC Electronics transforms business models for its customers through innovatively transforming supply to those customers in order to make those customers successful. In Microsoft, it is all about product leadership innovation, with a series of products to make business and home computing more effective for consumers.

  1. Report on Bata in India

    Bata has opened 146 new large format stores with an average floor size of not less than 3,000 sq.ft and has remodelled 30 unviable stores to transform into large format stores. Bata extends complete control over the layout of all its stores.

  2. Annotated Bibliography for a Case Study on the Impact of Mobile Technology on Information ...

    The West Yorkshire force was selected for the initial implementation of these devices due to their site being one of the leads in developing information and communication technologies among the UK police forces (York, 3). At the time of the study, the officers had been in possession of the Blackberry devices for approximately ten months.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work