Fisher & Paykel is a New Zealand based company that designs, manufactures and markets a wide range of innovative household appliances. This report aims to display the primary activities, management structure, locations of offices, mission statement, corpo

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‘The Nature of Business’

Ashley Doyle 11F

Ms Massey

Date Set: Week beginning 02/02/2009

Date Due: Week beginning 23/02/2009


Executive Summary

Fisher & Paykel is a New Zealand based company that designs, manufactures and markets a wide range of innovative household appliances. Since it was founded in 1934, it has grown to become a worldwide organisation with an annual turnover in excess of $NZ 1 billion and employs almost 4000 people around the world.

This report aims to display the primary activities, management structure, locations of offices, mission statement, corporate culture, values, stakeholders and social responsibility of this organisation in today’s society.

1.1 Introduction

Fisher & Paykel was founded in 1934 by Maurice Paykel and Sir Woolf Fisher. Since then, it has grown from a small business to become one of New Zealand’s most successful businesses.

Today, Fisher & Paykel has an annual turnover of over $NZ 1 billion and are a well respected company within the community.

1.2 Primary Activities and Role of the Organisation

Fisher & Paykel Appliances Holdings Limited is a New Zealand based company which is listed on the New Zealand and Australian Stock Exchange and operates within the consumer durables and apparel industry group. Fisher & Paykel designs, manufactures and distributes a range of household appliances, including clothes washers, clothes dryers, refrigerators, freezers, dish washers and cooking products.

  1. Management Structure


The chairman of the company is the head of the Board of Directors, and is responsible for chairing board meetings.

The Chief Executive Officer is responsible for the management of day to day operations of the company.

The Chief Financial Officer is responsible for all financial matters relating to the company, including budgeting and reporting to the stock exchange and shareholders.

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1.4 Locations of Offices

Fisher & Paykel have two registered offices on the Fisher & Paykel website. These offices are the head office, located in Auckland, New Zealand and another office in Brisbane, Australia.

Appliances designed and manufactured by Fisher & Paykel are distributed by many different stores worldwide.

1.5 Mission Statement and Core Values

 According to Business Organisation and Management for Queensland (Mylonas 2007, p.13) “a mission statement attempts to capture (in simpler terms) what ...

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