For my project I am going to design a new range of Alco-pop. I choose this idea as I feel there is room in the current market to introduce a new brand.

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For my project I am going to design a new range of Alco-pop.  I choose this idea as I feel there is room in the current market to introduce a new brand.  The current and most popular Alco-pops at present would be drinks such as Bacardi breeder, WKD and red square.  These products are available in a range of flavours and have a volume on average of about 5.5% alcohol; prices vary depending on where the product is purchased.  The product I will be basing my advertising campaign around will be a new range of Alco-pop available in five different florescent flavours and designed to glow in the dark, the product will be un-missable due to the bold colours so I will be using this to my advantage to capture public attention.  However my project is new to the market and the brand name and product is unknown, this will make introducing the product difficult therefore the advertising campaign will need to be effective.

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The audience I am aiming the product at will be young outgoing eighteen to thirty year olds.  This age is the younger age of clubbers that will be more willing to experiment with new products on the market where as the older audience will be more set in there way as to what they drink.  Also the audience will be drinking in more trendy modern bars and clubs in which I plan to match with the product image.  The product will be named “Gloe” due to its obvious glow in the dark stature, with the name of the product ...

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