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For this PEST analysis I will be analyzing the ice cream and frozen dessert manufacturing industry (NAICS Code #311520) within the United States. POLITICAL

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  • Essay length: 5888 words
  • Submitted: 24/04/2006
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University Degree Marketing

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PEST ANALYSIS

For this PEST analysis I will be analyzing the ice cream and frozen dessert manufacturing industry (NAICS Code #311520) within the United States.

POLITICAL

Political factors can have a direct impact on the way business operates. Decisions made by the government affect our every day lives and can come in the form of policy or legislation. For the United States of America our government and nation is ran under a democracy. In this capitalistic, free market-oriented economy, corporations and other private firms make the vast majority of microeconomic decisions, and governments prefer to take a minimal role in the domestic economy. As a result, the U.S. has a small social safety net, and business firms in the U.S. face considerably less regulation than firms in many other nations (Wikipedia).

Employee rights in the United States have a substantial effect on business. Although manufacturing ice cream and frozen desserts has changed over the years with new technology in automatic machinery, the industry is still labor intensive. Employee laws to consider are minimum wage, over time, benefits and health and safety regulations.

"With the exception of Arizona, Louisiana, Mississippi,

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