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Introduction

Guga Lucian GENERAL MANAGEMENT 2007 Edituversitatii Transilvania din Brasov ISBN (10) 973-635-852-6; ISBN(13) 978-973-635-852-4 CONTENTS 1. Introduction to management 3 1.1. The definition of management. 3 1.1.1. The four management functions 4 1.1.2. Management types 11 1.1.3. Management skills 14 1.2. Scientific management 22 1.3. The organizational environment 37 1.3.1. The international environment 37 1.3.2. The external environment 39 1.3.3. Internal environment 40 1.4. Managerial ethics 45 1.4.1. Managerial culture influence 45 1.4.2. Ethic codes 46 1.4.3. Managerial responsibility 47 1.4.4. Rules of managerial ethics 50 1.4.5. Types of companies according to managerial ethics 51 2. Managerial goals setting and planning 53 2.1. Overview of goals and plans 53 2.2. Goal characteristics 58 2.3. Develop a career plan 64 2.4. Managerial decision making 67 2.4.1. Management problem 67 2.4.2. Types of decisions and problems 69 2.4.3. Decisions making models 73 3. Organizing 85 3.1. Fundamentals of organizing 85 3.2. Achive strategic objectives 90 3.3. Departmentalization 98 3.4. Innovation and change 108 3.5. The management of investments 120 4. Leadership in organizations 134 4.1. Leading 134 4.1.1. The nature of leadership 134 4.1.2. Concepts of leadership 136 4.1.3. Principles of leadership 137 4.2. How to create leaders 159 4.2.1. Leadership defined 159 4.2.2. Orienting new members 168 4.2.3. Team organization 172 4.3. Motivation 187 4.3.1. The will to work 187 4.3.2. Payment by results, productivity bargaining and profit sharing 189 4.3.3. The struggle for independence and a good life 196 4.3.4. People work willingly for what they need and want 198 4.3.5. Payout policy in the 21st century 202 4.4. Communication in organization 213 4.4.1. Communication and the manager's job 213 4.4.2. The communication process 214 4.4.3. Communicating among people 216 4.4.4. Communications channels 217 4.4.5. Organizational communication 219 4.4.6. Formal communication channels 219 4.4.7. Downward communication 220 4.4.8. Upward communication. 222 4.4.9. Horizontal communication. 223 Home work I 226 Home work II 227 Bibliography 233 1. ...read more.

Middle

Persistent Committed Highly focused 5. Resources allocated to creative personnel and projects without immediate payoff Reward system encourages innovation Absolved of peripheral responsibilities Figure 3.12 Characteristics of highly creative people People noted for their creativity include Edwin Land, who invented the Polaroid camera; Frederick Smith, who came up with the idea for Federal Express's overnight delivery service during an undergraduate class at Yale; an Swiss engineer George de Mestral, who created the Velero after noticing the tiny hooks on the burrs caught on his wool socks. Each of these people saw unique and creative opportunities in a familiar situation. One test of creativity is to imagine a block of ice sitting on your desk. What use could you make of it? A creative person might see that it could be used to quench someone's thirst, reduce a patient's fever, crack a victim's skull, or produce steam by boiling. Or consider the person interviewing college graduates for job openings. "Show me a new use for this stapler," the interviewer said. Calmly picking up the scissors on the desk, one creative woman cut the interviewers tie in half and than stapled it back together. Smiling, she asked, "Now that I've demonstrated my instant mender, how many will you take?" Each of us has the capacity to be creative. Characteristics of highly creative people are illustrated in the left-hand column of figure 3.12. Creative people often are know for originality, curiosity, open-mindedness, a focused approach to problem solving, persistence, a relaxed and playful attitude, and receptiveness to new ideas. Creativity can also be designed into organizations. Companies or departments within companies can be organized to be creative and initiate changes. The characteristics of creative organizations correspond to those of individuals, as illustrated in the right-hand column of Figure 2. Creative organizations are loosely structured. People find themselves in a situation of ambiguity, assignments are vague, territories overlap, tasks are poorly defined, and much work is done through teams. ...read more.

Conclusion

Present costumers Client name The contract duration Domain 1. Nicolae Ioan 3 months Mercedes 1964 reconditioning 2. Vasile Monica 2 months Talbot 1940 reconditioning 3. SC Auto-Sport SRL 1 year Painting 4. Tudor Dumitru 2 months Crezsler 1958 reconditioning Potentials clients 1. S.C. Panificate Postavarul SA 2. S.C. PRESCON S.A 3. Netoiu Gheorghe 4. Florin Calinescu 6.4.3. Competitors estimation There are no competitors in Brasov country the domain of auto reconditioning and for painting and tinner, the service is well done. CHAPTER VII Services and products promotions The services promotion will be done at the begining with all the ways that doesn't cost, and for those with costs, we assign a budget of 300 euro for the first year. Accessories Cost - Media advertising 300 euro - Web site accomplishing free - Services exhibition - Handout conception, handled to the specialized magazine free - The capacity of the company in founding new clients - Challenging prices - Stabile relations with the present costumers CHAPTER VIII Investment evaluation and of the monthly expense Monthly expenses achieved with company maintenance are: Rent 200 euro Maintenance 100 euro Electricity 300 euro Phone bill 200 euro Materials 700 euro Salary fond 2500 euro Publicity and advertising 300 euro Oil 100 euro Total spending 4125 euro/month For this investition there were necessary the following: ARO with it's platform for car's transport 7000 euro Lathe 5000 euro Air compresseur 3000 euro Milling machine 4000 euro Grinder machine 4000 euro Paint pistole 100 euro 2 flexes 100 euro Interior arrangement 350 euro Brakes testing tools 2000 euro Noxe testing tools 500 euro Engine diagnoses tools 200 euro Devices used in pulling up the car 1000 euro Tools and other accessories 1000 euro Welding device 300 euro 2 computers 700 euro Audio system 200 euro Resources 550 euro Total spending of 30.000 euro/month. CHAPTER IX Investition finance To obtain the finance it needs to be done a bossow from the bank, for a period of 3 years and with an interest of 11 %. D = C * (1+r)� - C = 30000*(1+0. ...read more.

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