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Stakeholder

Analysis

Of

Golden Key Group

Golden Key Credit Co.ltd

Compiled By:  Udana shayamal warnakulasooriya.

ABS /Sunday class/professional certificate in marketing.


Index

  1. Introduction about Golden Key Credit limited.
  2. Concept of pressure groups in the context of organizational stakeholders
  3. Mendelow’s  Stakeholder mapping
  4. Introduction on stakeholders of Golden key credit limited.
  5. Conclusion.
  6. Appendix  

To: Corporate Communication Manager.

From: Udana  Shyamal Warnakulasooriya.

Date: 28/02/2009

Subject: The Report of the analysis of the golden key credit co ltd. And its stakeholders .


Introduction

Audit on Golden Key Credit co ltd.

The Golden Key Credit Card Company Limited (GKCCCL) is a member of the Golden Key Group of Ceylinco Consolidated. The Golden Key Company Limited, as it was then known, was incorporated on June 3, 1977.

This company pioneered the Credit Card industry in Sri Lanka in the early nineteen eighties and was responsible for setting-up the initial Merchant Network that has now expanded and is currently utilized by all credit card operators in the country. In addition to issuing a variety of domestic credit cards the company also issues Privilege / Discount Cards to a varied clientele which includes children. The Card Management Division of the Company has been responsible for setting-up and managing a number of Credit Card operations for client institutions in Sri Lanka and overseas. The Promotions Department of the company is involved in organizing exclusive entertainment for card members, both in Sri Lanka as well as in overseas destinations. .

It  has since expanded its range of services. Significant milestones include:

* First to launch a domestic Gold Card in Sri Lanka -1987
* First to introduce easy payment schemes (interest free) - 1991
* First to launch an entertainment card (GK Executive Card)
* First to Introduce the Showbiz concept (entertainment by foreign artists) - 1991
* First to introduce promotions as a value added service (holiday weekend packages and foreign    tours) -1997
* First to introduce a Discount Card (GK Privilege Card)- 2000
* First to introduce a domestic Platinum Card - 2003

The Golden Key Credit Card Company is guided by Deshamanya Dr. Lalith Kotelawala , Chairman but recently GkCCCL went under a huge Frud,a financial miss management,as a financial company that has not been registed uner  Central bank of srilanka the depositers are helpless in this situation and top directors are being arrested and remanded including the Deshamanya Dr. Lalith Kotelawala , Chairman fo GkCCCl and the ceylinco consolidated.

So all the companys under goden key group and most of the financial companies in the ceylinco group,has been going under a difficult period because of this problems and this has affected badly to the srilankana financial sector and banking sector as well.

Associate Companies in Golden Key Group

· The Golden Key Travels Private Limited
· The Golden Key Credit Card Company Limited
· The Golden Key Company Limited
· Ceycom Global Communication Limited
· Key Research & Information Limited
· Ceylinco Networking Technologies Limited
· CNT International Limited
· Ceylinco Micro Technologies Limited
· The Golden Key Software Solutions Limited
· Ceyenergy Electronic Company (Pvt) Limited
· Ceylec Limited
. Ceylinco Consumer Electronic Limited
· Golden Energy Company Limited
· Golden Key Communication Limited
· Golden Key Agrokem Co. Limited
· Golden Key Reproductive Health Ltd.
· Golden Key Eye Hospital Limited
· Lanka Ecom Technologies Limited
· The Golden Key International Trading Company Limited
· The Golden Key Institute of Computer Technology
· The Golden Key Institute of Information Technology Limited
· The Golden Key Real Estate Limited.

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So all most all the companies are affected by this crisis and in the high end there are the GK financial companies and non financial companies are also affected but the situation is not critical as financial institutes.


Concept of pressure groups in the context of organizational stakeholders

Who is a stakeholder in a company?

A stakeholder is a party who is interested in organization activities and affected, or can be affected by, it And there are internal and external stakeholders (Appendix 2) and they have different interests

Who is a pressure group of ...

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