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Google - Quality of Work Life

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Google Quality of Work Life Business Ethics Farah Khan 0811197 Historical Background: Google was established by Larry Page and Sergey Brin in 1998. It is a web search engine from which can find information in many different languages (and translate between them), check stock quotes and sports scores, find news headlines and look up the address of local post office or grocery store. One can also find images, videos, maps, patents and much more. With universal search technology, one can often find all of these things united in one question. The idea came when Larry and Sergey began collaborating on a search engine called BackRub. Larry and Sergey made a decision that the BackRub search engine needs a new name. After some brainstorming, they go with Google, derived from the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize an apparently inestimable amount of information on the web. Objectives: Following basic ten principles direct their actions: 1. Focus on the user and all else will follow. From the start there focus is on providing the best user experience possible. Whether they are designing a new Internet browser or a new pull to the look of the homepage, they care to ensure that they will ultimately serve you, rather than their basic inside goal. ...read more.


8. The need for information crosses all borders. Their mission is to make possible access to information for the entire world, and in every language. For this, they have offices in dozens of countries and serve more than half of their results to people living outside the United States. They offer Google's search interface in more than 110 languages, offer people the ability to limit results to content written in their own language, and aim to provide the rest of their applications and products in as many languages as possible. 9. You can be serious without a suit. Their founders built Google around the thought that work should be challenging, and the challenge should be fun. There is an emphasis on team achievements and pride in individual accomplishments that contribute to their overall success. 10. Great just isn't good enough. They see being great at something as a starting point, not an endpoint. They set their selves goals they know they can't reach yet, because they know that by stretching to meet them they can get more than expected. Through innovation, they aim to take things that work and improve upon them in unexpected ways. Quality Work Life: Google is not a conventional company they share attributes with the world's most successful organizations - a focus on innovation and brainy business practices comes to mind. ...read more.


Once inside, the employee has a number of other Googlers thinking the same things. So there is a lot of pressure on employees' creativity. * Google takes longer than any company to get through the hiring process (approximately 5 months from resume to job start.) Ethically, the interview process is very mixed and involves micro-management from the very top, which makes one irritated. * At Google, there is a lot of internal competition. For example, there are some situations when a project is set to start its life cycle, that there is, on a parallel other teams that work on the same project. The final product that gets released belongs to the team that comes with the best proof of concept or the best design or the best pilot or the best final product. The credit does not go to the other teams that work initially or contributed in the same project. * At Google, there is inconsistent management especially there are a lot of people who does very little in the way of people management. Due to the insistent growth of Google, a lot of managers essentially learnt nothing about the products or issues with staff. Basically the authority chain is confusing. * Their corporate headquarters is located in Mountain View, California. Other than that, Google has many other offices around the globe. While their working environment and life are not identical, this is fairly not right because every employee of Google should experience same level of job satisfaction. ...read more.

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