Green Business - BP and the Gulf of Mexico Oil Spill. BP is taking action to help the region recover economically and has conducted a marketing campaign stating, We will be here as long as it takes to make this right. The livelihoods and lo

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23rd of November 2011

Assignment A: Green Business


Index:

Introduction        2

Business going too far – Beyond BP        3

References        8

  1. Introduction

Sustainable business, or green business, is enterprise that has no negative impact on the global or local environment, community, society, or economy. Often, sustainable businesses have progressive environmental and human rights policies. In general, business is described as green if it matches the following four criteria:

  • It incorporates principles of sustainability into each of its business decisions.
  • It supplies environmentally friendly products or services that replaces demand for non-green products and/or services
  • It is greener than traditional competition
  • It has made an enduring commitment to environmental principles in its business operations

A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In other words, it is a business that “meets the needs of the present world without compromising the ability of the future generations to meet their own needs. It is the process of assessing how to design products that will take advantage of the current environmental situation and how well a company’s products perform with renewable resources.

Everyone affects the sustainability of the marketplace and the planet in some way. Sustainable development within a business can create value for customers, investors, and the environment. A sustainable business must meet customer needs while, at the same time, treating the environment well.

  1. Business going too far – Beyond BP

BP is one of the world’s largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.  The BP group operates across six continents, and they have products and services available in more than 100 countries.

      The history of BP started in 1908 with oil found in a rugged part of Persia after a long and difficult search.  Since then, discoveries large and small have fuelled their progress.  BP has long wielded such influence — in fact; the story of its origins is moored in empire and controversy. In 1901, an Australian-British mining magnate named William Knox D'Arcy won a concession from Persia (now Iran) to explore for oil in the country's rugged, arid southwest. Seven years later, after almost giving up, D'Arcy's surveyors struck it rich atop a sulphurous patch near where the armies of Alexander the Great had supposedly once seen the lights of black liquid fires burning upon the earth. The Anglo-Persian Oil Company emerged from this discovery and stood in command of what was the greatest oil find of its time. The British government became the company's major stakeholder on the eve of World War I thanks to Winston Churchill — then the chief of the British navy — who saw in Persia's wells a bottomless source of fuel for Britain's modernizing fleet. By the Great War's end, says BP's own website, "war without oil would be unimaginable."

      The company made handsome profits through the 1920s and 30s as much of Western society moved toward a world sped along in petroleum-burning automobiles and illuminated by petroleum-burning power plants. The company — renamed the Anglo-Iranian Oil Company (AIOC) in 1935 when new leadership in Tehran opted to shift the nation's name away from the archaic "Persia" — operated what was then the world's largest refinery near the city of Abadan. Over 200,000 workers toiled in scorching heat and often-desperate conditions. Observers recounted the inequities between the Iranian workers housed in a rickety slum known as Kaghazabad, or "Paper City," and the British officials who oversaw them from air-conditioned offices and lawn-fringed villas. Water fountains were even marked "Not for Iranians."

      During World War II, the refinery continued to feed the Allied war machine despite food shortages and a cholera epidemic among workers.  In 1954, in an attempt perhaps to move beyond its image as a quasi-colonial enterprise, the company rebranded itself the British Petroleum Company. But the template was already set in the Middle East: future generations of Iranians would remember a meddling west, self-serving and thirsty for oil. BP's controversial legacy played no small part in the political rhetoric of the 1979 Iranian Revolution, which ousted the Shah and paved the way for the Islamic Republic. BP's oil interests elsewhere in the Middle East were also curtailed by the nationalization schemes of Arab states — in 1975, it transported 140 million tons of oil from the region, but only 500,000 in 1983.

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      Recognizing the need to cast its net wider, the company built up a network of new holdings, including offshore rigs in the North Sea, near the U.K., and Papua, eastern Indonesia. As the British government sold off its own stake in the company, BP started acquiring a sizable presence in the American market through the 1980s and 90s, buying up companies like Standard Oil of Ohio, ARCO and Amoco. In 1977, BP had already started pumping oil from fields by Prudhoe Bay in northern Alaska down a 1,200 km-long pipeline that ran all the way to refineries ...

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