Graphics info Green packaging Large product containers and lightweight refill packaging reduce the overall quantity of packaging per unit of product, thus reducing our solid waste stream and pressure on land fills. Why then, doesn't a "green" company like Planet offer products in large economical sizes or refill packages?  "Green" cleaners are not produced by major companies with large promotional budgets. Their sales volumes are significantly less than those of traditional mainstream brands and, consequently, supermarket chains generally consider them to be "niche" products.  Planet is a small independent company. It would incur major development and logistical costs if it moved to offer each of its products in several package sizes, or even if it shifted the entire line to a few non-standard sizes. Worse, beyond the direct costs, there are serious doubts about how
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such a project would be received in the marketplace. Retailers and consumers must both be willing to accept the larger sizes. To replace smaller packaging with larger is more easily said than done. When stocking, stores tend to place larger than standard products on more spacious bottom shelving. There, near the floor, they sit unnoticed except by informed, motivated customers. Consequently, sales are low and the product fails to meet the stores' turnover targets. Ultimately, the product is doomed to be discontinued -- all because of bottle sizes and shelf placement! Marketing gambles like this are too risky for Planet, ...

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