• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

HOW HAS SONY BEEN ABLE TO DEVELOP A BUSINESS CULTURE, WHICH PROMOTES CONTINOUS INNOVATION?

Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  • Essay length: 2641 words
  • Submitted: 26/01/2005
Share this essay:
University Degree Marketing

The first 200 words of this essay...

HOW HAS SONY BEEN ABLE TO DEVELOP A BUSINESS CULTURE, WHICH PROMOTES CONTINOUS INNOVATION?

Contents

Introduction............................................................3

Main Findings.........................................................3

Conclusion..............................................................4

Appendix 1.............................................................5

Appendix 2.............................................................6

HOW HAS SONY BEEN ABLE TO DEVELOP A BUSINESS CULTURE, WHICH PROMOTES CONTINOUS INNOVATION?

INTRODUCTION

For a firm to be successful innovation is the key to it (appendix 2). The innovation capacity of an organization depends on the culture of the firm, internal and external environment. A business's strategy must therefore be to increase the innovative capacity of the firm. Generally to increase the innovative capacity there are a number of factors which have to be taken into account:

A clear sense of mission and purpose.

One of the company's aims is continuous improvement, which has to be supported by total quality management and full customer satisfaction.

A team based working approach towards different projects and problem solving.

Risk taking is a major challenge for the company. Which has to be accepted.

Constant communication with customers applies investors and employees.

It also depends on the environment where new ideas and free communications are encouraged.

The environment is

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

  • "
    Markedbyteachers.com is the most informative, easy to navigate site that I have used, acquiring a wealth of information to assist with my degree.
    "
    Natalie. Criminology, Politics, Psychology and Economics. University Student.
  • "
    I am a person who learns better from observing first, markedbyteachers had aided my learning by providing pre-done essays, allowing me to expand my knowledge in a productive, logical and easily understandable way.
    "
    Joanne Barratt. Nursing. University Student.

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.