• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

HR Strategy

Extracts from this document...


Boxall,Purcell and Wright identfied three domains of HRM, using the strategic domain and one other of your choice identify and critically evaluate the human resource strategy of an organisation with which you are familiar. The case of Turkish Airlines HRM strategic and international approach By: TABLE OF CONTENTS 1.0 Introduction 1.1 Overview of Turkish Airlines 1.2 Human Resource Problems Facing The Turkish Airways 1.3 Human Resource Strategy of Turkish Airways 2.0 Conclusion and Recommendation 1.0 Introduction Human Resource Management (HRM) is of strategic importance to all organisations. HRM do not only create competitive advantage for the organisation but is the force underpinning organisation's success1. No wonder, the way HRM practices and policies take shape also affects the employee's experiences of work and the employment relationship2. Within the mainstream HRM literature, there is a long tradition of research arguing that in order to make an optimal contribution to firm performance, HRM policies and practices should be integrated both with firm strategy, so-called vertical strategic integration and with each other, so-called horizontal integration3. Paul Ilsles best fit model attached in the appendix lay emphasis on this. In present day organization, because any discussion about how an organisation's succeeds or fails ultimately comes back to the way individuals are managed, academics and practitioners agree that as the dynamics of competition accelerates, people are perhaps the only truly source of competitive advantage4. ...read more.


From a review of the company webpage, the Human Resource Department of the Turkish Airlines tends to be very goal/employee oriented and one can deduce that the management believes that conductive workplaces are an argument against competitiveness. According to Sveiby (1997), organisations under such a situation should create and incorporate healthier psychological work environments. This was the same position echoed by Gilbreath (2008) when the researcher postulates that, healthy psychological environments contribute to career conduciveness. According to Gilbreath (2008), creating strong HRM policies requires creating a strong psychological environment in which employees can thrive. Such an environment requires conducting stress audit, monitoring the work of the environment, matching people and work environment and using teams of employees and researchers to study the work environment. The Turkish Airline should eliminate unnecessary stressors (e.g., poor job design, ineffective supervisor behaviour, poor communication, mismatches between employee's skills and job demands). The Human Resource Department can also facilitate this through greater involvement, employee's autonomy, physical comfort, organisational security and recognition. At the Turkish Airline, there is no substitute for these as security of its activities have increased with regard to terrorist treats. To be critically useful to management, Ellis et al(2007) argue that an overall HRM framework should capture and integrate various functions and also clarify how various aspect of HRM add value to an organisation. ...read more.


Cobb Gnyawali & Offstein (2006:6) see strategic human resource planning and policies as vital and primary to an organisations survival. To make this a success, these researchers on their work "A strategic human resource perspective for firm's competitive behaviour" refer to human capital as a full range of knowledge, skills, and abilities an individual can use to produce a given set of outcomes and at the "upper echelon of the organization, human capital is usually deployed to scan the internal and external environment, process information, solve problems or recognize and seize opportunities". Drawing from Portals five forces framework, Cobb Gnyawali & Offstein (2006) postulate how internal human assets and human resource practices of a firm help drive the specific competitive activities that result into market advantage. 2.0 Conclusion and Recommendation The purpose of this paper was to investigate the human resource management strategies of Turkish Airlines. Judging the human resource management strategies of Turkish Airlines with the work of leading experts in the field of Human Resource Management strategies, we found out that: At Turkish airlines management has created a conductive environment, with more workers participation, career succession planning, career relevant training, greater opportunities for higher roles, job satisfaction, trust and commitment to enhance employee commitment and satisfaction. If these findings are properly implemented by other organisations, a number of benefits could be achieved which include developing a set of shared values, reducing costs when the relationship finishes and increasing profitability as a greater number of end users customers are retain. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Human Resource Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Human Resource Management essays

  1. Analysis of H&M HR strategies

    a couple of reasons such as: - Already many manufacture and outsourcers are from Asian and European countries which enable them to manage the diversity of labour force across the globe. - Secondly, H&M providing mass customisation to customers which equally benefit for the company as well as consumers such

  2. Compare and contrast two models of HRM, one of which must be the Harvard ...

    The litwin model does take in to account the importance of individual needs and values as well as individual skills. This will enable the plan of change to accommodate the needs for different individuals for example a prayer room need for Muslims or time off for religious occasions.

  1. British Airways London Eye - The Millennium Wheel - Operations management.

    had a knock-on effect on project tasks (delay in launch of wheel and rise in project cost, hence appears on medium-high of the uncertainty scale). The rationale behind medium high uncertainty for project LE is given below (figure 6). ASPECT OF LE'S PLANNING UNCERTAINTY HIGH MEDIUM-HIGH LOW Planning Objectives Determined

  2. The author wishes to pursue a career in purchasing therefore this project will ...

    competitive advantage * To explore the ways in which competitive advantage could be gained * To compare current academic literature on the competitive advantages gained by supply chain integration. * To provide a critical analysis on the concepts and key principles of integration and it's use as a method of

  1. Human Resource Management: Development, Activities, Planning and Recruitment

    to contribute, HR managers need to think of themselves as strategic partners. In this role, the HR person contributes to the development of and the accomplishment of the organization-wide business plan and objectives. The HR business objectives are established to support the attainment of the overall strategic business plan and objectives.

  2. Human resource management - Microsoft problems and recommendatins

    Source:http://www.zimbio.com/pictures/ZygPtg5WSeD/Microsoft+Announces+Skype+Acquisition+8+5 Microsoft?s Acquisition of DATAllegro On September 16, 2008 Microsoft acquires DATAllegro data warehouse Appliance Company. The major subjects are inlarge-volume, high-performance, data warehouse appliances in DATALLERGRO. Source:http://startupmeme.com/wp-content/uploads/2008/07/microsoft-datallegro-logo.png&imgrefurl Microsoft?s Acquisition of BigPark On May 7, 2009 Microsoft announced news its intent to acquire BigPark Inc.

  1. This report defines the value of teamwork from the project management perspective, focusing mostly ...

    The ambassador, which might be referred to as a bridge builder, tests the environment in which his team operates and is considered to be the team?s public relations representative. The judge is concerned with listening, questioning and pondering before making decisions.

  2. Identifying and Solving a HR Problem at Hovertec Helicopter Builders.

    Specifically, they have lack of skill in terms of engineering and electronic system; therefore, they cannot control and operate these computers in a proper way. In contrast, at the beginning, the assembly process was taken by expertise loom technician who had experiences in maintenance and received extensive training from the company.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work