Online business idea

  1. Ideas of business
  1. Business description
  • As we can see, Vietnam has a deep culture. Many people in international countries, or even in Vietnam always want to get more understanding about handicraft products and souvenir of Vietnam. Therefore, we want to provide them Battrang products online, which make them get the products only after a click.
  • Another reason we choose e-commerce is the fact that Bat Trang has a very good products, but it is located very far from the centre of Hanoi. There are many shops in the center selling those products; however, it is very difficult to identify which is authentic.  If customers want to get a products without doubting about the origin, they have to go very far, 2 buses from the center of Hanoi. If the customers are from foreign countries, they find it more difficult. Therefore, we want to provide the online services, so that the customers can choose the products online (or even order the unique shapes by providing enclosing pictures).
  1. Mission

Our mission is to offer unique products in the fast and convenient way to customers.

  1. Business goals
  • Build the efficient website with the fast speed, no delay. The design of the website has to be elegant with many pictures of Bat Trang products. (9 weeks)
  • Create the chain of simple process, using just-in-time inventory (based on order of customers). (hiring process, contacting Bat Trang makers in around 2 months)
  • Implement marketing strategy in many methods of communication (website: quehuongonline.vn and some forum of students studying abroad; newspaper; television: VTV4 etc) (regularly but pay attention within two months before the actual operation)
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  1. Project’s objectives
  • Website has to be opened for customers 1 week before the official opening day)
  • There are at least 1000 customers’ accesses each day.
  • The speed of the website is kept stable.
  1. Online business model
  • Our business uses B2C model. This is totally online. Customers using the website will have an account. After that, they can choose the favorite style of  ceramics, enter the size number and place an order. They can choose the paying method, through credit card (for foreign people), bank account (because credit cards use is rare in Vietnam) or payment upon ...

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