Identify how one business organization achieves it's competitive advantage - Sainburys.
Identify how one business organization achieves it's competitive advantage
To examine how companys use competitive advantage, an individual company must first be analysed to see how they use competitive advantage (A1). I will look at the aspects of competitive advantage that relate to this single business organisation. These aspects will then be put in the order of what most relates to this business.
I have decided to use "Sainsburys" as my primary case study as it is a
large company that must keep the interest of customers and has to keep an
advantage over companies it is in competition with. I will also be able to obtain
resources and evidence from this company.
Sainsburys is a popular chain of supermarkets. It is involved in both
the secondary and tertiary sector (A2). It is within both sectors as it has
involvement in the manufacturing of goods but also provides and service.
Sainsburys achieves competitive advantage from using marketing strategies.
Sainsburys uses Marketing (A3) as a form of competitive advantage, using advertising as a main type of marketing. Advertising makes the customer more aware of the company and keeps it in mind. The company can then use this advertising to promote particular products. The latest form of marketing for Sainsburys is using a famous chef "Jamie Oliver" to promote Sainsburys own brand products (Page 2 of appendix). This will give some customers confidence to buy the products as it is used by a "famous" person.
To examine how companys use competitive advantage, an individual company must first be analysed to see how they use competitive advantage (A1). I will look at the aspects of competitive advantage that relate to this single business organisation. These aspects will then be put in the order of what most relates to this business.
I have decided to use "Sainsburys" as my primary case study as it is a
large company that must keep the interest of customers and has to keep an
advantage over companies it is in competition with. I will also be able to obtain
resources and evidence from this company.
Sainsburys is a popular chain of supermarkets. It is involved in both
the secondary and tertiary sector (A2). It is within both sectors as it has
involvement in the manufacturing of goods but also provides and service.
Sainsburys achieves competitive advantage from using marketing strategies.
Sainsburys uses Marketing (A3) as a form of competitive advantage, using advertising as a main type of marketing. Advertising makes the customer more aware of the company and keeps it in mind. The company can then use this advertising to promote particular products. The latest form of marketing for Sainsburys is using a famous chef "Jamie Oliver" to promote Sainsburys own brand products (Page 2 of appendix). This will give some customers confidence to buy the products as it is used by a "famous" person.