Marketing Assigment

Student:         Amy Barry                

Andrew Paul        

Introduction

For the course Principles of Marketing we had to either introduce a new product or to better a product or service for the Faculty of Social Economics. We, Amy Barry and Andrew Paul, decided to better the service of the secretariat. Seeing that both of have had bad experiences using that service here at school, we decided to better that service. We also decided on this service because this a very important part of the Faculty of Social Economics, because this is what is considered the nerve station of that faculty.

As follows, we will give brief descriptions of the current situation is and elaborate on each point. And then we will explain what we will do to improve it.

The subjects that we will tackle are as follows:

  • Personnel competency,
  • Work hours and office location,
  • Manuals,
  • Notifications, and
  • Student services.

Personnel competency

What we consider personnel competency is the way that the staff deals with the students, and the way that they handle problems and help the students. In this section we will also talk about how they relay information to the students.

  • Current situation

There are not enough workers to handle all the work and students that are coming there for help, which causes a very stressful situation. Because of this the few workers that are there have a very short temper and it seems that they don’t know how to deal with that situation. We also find that they don’t have the right attitude for the job that they are doing. Because of this they treat the students in a very inappropriate manner. And also the secretariat has the tendency to give incorrect information to students, because sometimes a student might have a question and they would tell you that it’s on the blackboard, even if that is not the case. We also feel that at times they are not interested in the students well being.

Join now!

  • Improvements

The most important thing to do is to start by sending all the current workers to a management skills course. This is so that they can learn to deal with the situations that present themselves within their job. Secondly we will bring in more workers, and we will make sure that they have also gone through the management skills course. We will also make sure that these new workers and also the current workers have the wellbeing of the students at heart. Also when students come with problems, they should not just try brush them of by telling ...

This is a preview of the whole essay