Investigate the chocolate bar Snickers

The first 200 words of this essay...

Aim: I am going to evaluate the Marketing Strategy of a Chocolate Bar and make recommendations on whether the marketing mix should be changed in any way.

I am going to investigate the chocolate bar Snickers

I am working as a marketing manager for the company named mars.

I am going to do some research into the marketing strategy of snickers bar and when I find out my information I will analyse it and make my recommendations and conclusions.

Marketing Mix consists of 4 pieces:

* Product

* Place

* Price

* Promotion

Marketing Mix is when I consider all these 4 pieces.

It is obvious that a company must have a product, which their customers want and it have to be sold in a right place where people will buy it. The price must be acceptable so that the customers buy it without struggling. If the customers are to be attracted to the product, the business must undertake some promotion.

This information is called a mix because all these pieces must be mixed in the correct way to do a successful business.

I will use primary