Investigating Business - Aims and Objectives of Land Rover.
Andrew Smith
Unit 1 – Investigating Business
Task 1 – Aims and Objectives of Land Rover
The aims for Land Rover are –
- Produce vehicles in a cost effective way
- To be a good neighbour
- To make a profit
- To be environmentally friendly
- To meet customer demand
- To Become a market leader in 4x4 vehicles.
The Objectives for Land Rover are –
- Use cheaper materials,
- Check pollution/noise levels
- Increase sales
- Recycle waste
- Produce cars for customers as quick as they can
- Land Rover can check whether they have achieved their aims by checking pollution levels, noise levels, and check profit by looking at graphs to show profit increase over a period of time, recycle all waste materials in an environmentally friendly way and to produce cars for customers quickly and cheaply.
Task 2 – The main Activities of Land Rover
Land Rover produces 4 different types of 4x4 vehicles –
- Freelander
- Defender
- Discovery
- Range Rover
On the Land Rover site there are many other things going on such as –