investigating the tourism industry
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Table of Contents UNIT 1 - INVESTIGATING TRAVEL & TOURISM 1 TABLE OF CONTENTS 2 E1 KEY POST-WAR DEVELOPMENTS 5 1. The changing social economic circumstances 7 2. Technological developments 7 3. Product development and innovation 7 4. Changing consumer needs and expectations and fashions 7 E1 CHANGING SOCIAL ECONOMIC CIRCUMSTANCES 8 1. Increase in Leisure Time 8 2. Disposable Income 9 3. Car Ownership 10 E1 TECHNOLOGICAL DEVELOPMENTS 11 2. Communication and information systems 12 3. Product Development 13 E1 FEATURES OF THE TRAVEL AND TOURISM INDUSTRY 15 E1 FEATURES OF THE TRAVEL AND TOURISM INDUSTRY 15 The National Tourist Boards (NTB's) 16 The Voluntary Sector 17 New Technologies 17 External Pressures 17 Currency Fluctuation 17 Legislation 18 Climate Change 18 Natural Disasters 18 War, Acts of Terrorism 18 Impact on Host Communities 18 Economic 19 Social 19 Environmental 19 E2 - SCALE OF THE UK INDUSTRY AND ITS ECONOMIC SIGNIFICANCE 21 Business Tourism 23 E2 - SCALE OF THE UK TRAVEL AND TOURISM INDUSTRY 24 Travel and Tourism Revenue 24 Contribution to the Balance of Payments 24 E2 - SCALE OF THE UK INDUSTRY AND ITS ECONOMIC SIGNIFICANCE 26 E3 A FULL EXPLANATION OF THE PRESENT STRUCTURE OF THE INDUSTRY 27 1. Accommodation and Catering 28 Serviced Accommodation 28 Self Serviced Accommodation (Self-Catering) 28 Catering 28 2. Tour Operators 29 Outbound Operators 29 Inbound Operators 29 Domestic Operators 30 Independent Tour Operators 30 Specialist Tour Operators 30 Mass Market 30 Direct Sell 30 3. Travel Agents 31 4. Transport 31 Air Travel 33 5. Visitor Attractions 33 6. Tourist Development and Promotion 34 Central Government - DCMS 34 Local Government - Economic Development Unit - Tourist Information Centers 35 Notes 37 E4 - A DESCRIPTION OF THE RANGE OF COMMERCIAL AND NON-COMMERCIAL ORGANISATIONS IN THE INDUSTRY 38 1. Accommodation & Catering 38 2. Tour Operators 38 3. Travel Agencies 39 4.
Most of the staff who are employed at Flamingo Land though are from closer in and in the local areas of Scarborough, Malton, York, Whitby and Pickering E3 A Full Explanation of the Present Structure of the Industry In order to give a clear explanation of the industry I am going to describe the role of the 6 components within it using a case study for each to explain the components role. I am also going to explain the chain of distribution within the industry. The 6 components are: 1. Accommodation and Catering 2. Tour Operators 3. Travel Agents 4. Transport 5. Visitor Attractions 6. Tourism Promotion and Development 1. Accommodation and Catering Accommodation can be either serviced or self-catering Serviced Accommodation Hotels and serviced accommodation are all different in terms of size, quality, turnover and facilities. National tourist boards use classification systems for hotels, bed and breakfast's and guest houses. They are awarded star ratings for the range of facilities and services provided Examples of serviced accommodation are: * Hotels * Lodge * Bed Only * Bed and Breakfast * Half Board * Full Board * All Inclusive Self Serviced Accommodation (Self-Catering) There is a wide range of self serviced accommodation available. Examples are: * Camping * Youth Hostels * Apartments * Villas/Chalets * Boat * Cottages * Guest House Especially popular are places with self catering accommodation combined with activities and entertainment. Examples of this are Center Parcs and Butlins Catering Examples of catering are: * Fast Food Outlets - McDonalds, Pizza Hut, Burger King * Restaurants - Frankie and Bennies * Café's * Pubs - Rose and Crown * Takeaways - Dominos Pizza * In-house Restaurants (Supermarkets) - Asda, Tesco's * Road-side Catering - Burger bars outside football grounds Restaurant and takeaway markets have continued to grow partly down to the popularity in ethnic restaurants and takeaway shops. Pub meals have remained popular.
The internets growth and influence on the tourism industry does rely though on the consumer's confidence with the internet, for example the issue over online payment and whether the consumer believes that it is safe to give credit card details over the World Wide Web. In order for the travel agents to keep up with these advancing technologies of the internet, they too are now setting up websites in which to sell holidays for cheaper. Usually the travel agents online will offer special deals that are only available if booked through their website online. The continuing growing concentration and globalisation is another important trend. Spain is no longer becoming the most popular holiday destination for UK residents. TTG March shows that First Choice and Thomas Cook are shifting their supply of holidays away from Spain to the now more popular Turkey. The reasons for this are: * Souring prices * Strength of the euro * Emerging markets * Rise in no-frill airlines The introduction of no-frills airlines has forced the larger tour operators the change their business ideas. Ryanair now offer package tour type weekend breaks, focusing on golf, spa and leisure outdoor breaks and packages, themed around sport and music. The package though does not include the flight because under ATOL rules airlines are not allowed one full package but customers and directed to the Ryanair website for flights. Tourism is fragile and will continue to be so. Organisations have to adapt and expect change. The fear of terrorism, Sars and war in Iraq has led to some airlines reducing capacity. Other factors that have harmed the tourism in the UK foot and mouth disease and other trends. ?? ?? ?? ?? This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/ This document was downloaded from Coursework.Info - The UK's Coursework Database - http://www.coursework.info/
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