• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Iphone repositioning

Extracts from this document...

Introduction

Segmentation, Targeting, and Positioning Paper Team A: Christopher Avery, Kristine Jordan, Matthew Land, Jeffrey Nelson, Misty Roberts, Karla Rendon University of Phoenix January 21, 2009 Introduction--Karla The way the public communicates has changed throughout the years. From letters to e-mails, from a call to a text, technology is forever changing. As new developments are introduced from big companies such as Apple and Microsoft, we continue to ask ourselves "What will they think of next?" However, there is no doubt that cell phones are king when it comes to new technology. Our contacts, our call history, our pictures and videos, and now our music can be stored in these gadgets. In is clear to see how far these portable digital communication devices have come. Many people today consider their cell phones a photo lab, a computer, a radio, an mp3 player, a map, and a planner. These devices are a must have in today's world. According to a recent poll, Americans were asked "If you were stranded on a desert island and could have one thing with you, what would it be?" ...read more.

Middle

Apple incorporates quality in everything they, which is paramount to securing and building relationships with consumers, even through rough times. By Apple researching their competition, understanding markets, and shaping their unique positioning, they are in a much better position than their competitors to promote and sell the iPhone. Apple methodically researches consumer needs and behaviors, and evaluates the status of their campaigns against set objectives to make sure that ongoing improvements are being made to the company's marketing initiatives, which determines Apple iPhone's future planning. Apple consumer behavior strategy was established by developing a niche market. The computer buyer changed dramatically from the 1980's to the new millennium and the computer has changed from being a productivity device to a communication hub (Apple, 2009) . The desirability of Apple products, to the consumer, is that they offer ease of use with a simple user-friendly graphical interface and uncomplicated peripherals. Consumer loyalty to the Apple brand has created a common culture swaying consumer behavior The iPhone is positioned as a professional and hip technological gadget. ...read more.

Conclusion

Consumer needs are constantly being met, with the iPhone, which can deliver rich HTML email, retrieve maps with GPS, and use fast 3G and Wi-Fi wireless connections. iPhone customers are capable of accessing the internet at the anytime, anywhere, and are allowed to do it better than any other brand can offer. Company's today are making sure that their company's website is iPhone compatible by developing web applications exclusively for iPhone browsers. News, weather, education, finance, business tools, lifestyle, travel, games, sport, business tools, weather, and so forth, are different categories by which companies can present applications. Consumers benefit in countless ways, by having unlimited information available with the touch or slide of a finger. The iPhone presents a perfect example of technology making its mark on consumer behavior. Many of Apples iPhone competitors are developing phones that are Wi-Fi capable and use similar touch screen technology. These phones are using all the technology consumers want in one small device. The trends that Apple has started with the iPhone, such as internet and GPS are now going to be offered in a wide variety of name brands, in response to Apple's trendsetting iPhone. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. iPhone - A global perspective. The report is designed to comprehensively document the ...

    If a contract between Vodaphone and Apple was generated and the two versions of the iPhone were available for both markets, the launch of the iPhone would be astounding. SOCIO-CULTURAL ENVIRONMENT One of the primary aspects in examining a socio-cultural environment is to attempt to analyze how to gain wide

  2. GSM Mobile Study - the mobile phone market in India, and research into phone ...

    Wireless Group (With number of Circle) Subscribers Base as on March 08 (in Millions) Market Share (in % age) of Internet Subscribers Technology Used Bharti (23) 61.98 23.74% GSM Reliance(23) 45.79 17.54% GSM & CDMA Vodafone/Hutchison(16) 44.13 16.90% GSM BSNL(21)

  1. Marketing Iphone N95

    Nokia N71 Price �216 Same spec as N73 but this phone is a flip. Nokia N95 Price From �240 to �388 Same technology as above phones but enhanced like memory and camera ability. More songs can be stored and battery life enhanced Nokia 8600 Price �410 Same as the N95 but camera ability is only 2MP.

  2. Mobile phones

    Despite that, revenues were up 10 percent to $54.6 billion, and the return to investors was likely an attempt to reinforce the financial health of the company. The financial news will not ease the pressure the company is facing to sell off their minority stake in Verizon Wireless to focus on European and Asian markets."

  1. A Marketing report on apple and the iPod

    Nowadays Apple is more commonly know for the iPod. The iPod has dominated digital music player sales in the United States and United Kingdom with many companies struggling to find a product to challenge the iPod. Due to the ever-changing market, businesses like Apple need to monitor the ever-changing business

  2. Apple marketing for the Iphone 5.

    Apple make sure it cover all needed factor to create the perfect Product and its packing to customers. According to Phil Schiller - Apple's vice president of worldwide marketing, who unveiled the device - said compare to the old version, which is Iphone 4, Iphone five considered to be faster as they use A6 chip instead of A5, Mr.

  1. Title: Analyse and investigate consumer responses towards Internet shopping and the

    Most of these studies have all contributed to the understanding of online shopping. Nevertheless, there is a lack of consistent perceptive of the impact of appropriate factors on online attitudes and behaviour and conflicting discovery of appropriate autonomous and reliant variables.

  2. Horlicks Foodles Marketing Strategy for Repositioning

    Analysis of Noodles Market in India ________________ The instant noodle market is valued at around Rs.15 billion today and has been growing steadily. It is expected to cross Rs.30 billion by 2015, a CAGR of around 18.2%. The year on year growth has been about 20 -25% for the past 3 years.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work