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Is Mystery Shopping good for business?

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  • Essay length: 3149 words
  • Submitted: 10/11/2008
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University Degree Marketing

The first 200 words of this essay...

Assignment

Is Mystery Shopping good for business?

From: Dovile Malinauskaite

Course: Business Administration

Subject: Understanding Customers

To: Chi Elemson

23/11/2007

Content

Introduction 2

Research objectives 3

Literature review 4

Is Mystery shopping good for business? 6

Conclusion 11

Bibliography 12

Introduction

Nowadays the attention paid to customers is getting more and more important. Competitors may be able to suggest better service than yours, so each company must know all disadvantages in servicing customers. Estimating the quality of the service is called mystery shopping. Well-trained persons behaving as normal customers come to assess what is going well and what can be improved in the service process.

In this essay we will look at "Mystery shopping". We have to research information about mystery shopping and to provide critical thinking, quality of thought, to bracket consumer behaviour and marketing research.

Research objectives

* To collect information from journals, articles and books about mystery shopping.

* Find advantages and disadvantages of mystery shopping.

* Analyse the purpose of mystery shopping.

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