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Leisure Time Ltd a consultancy Agency located in Fiji was hired to present a critical analysis on whether or not Hotel Denarau should attract British business tourist.

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Introduction

Table of Contents Pg Table of contents 1 Introduction 2 Fiji Culture 3 Festivals of Fiji 4 City Festivals of Fiji 4 Ratu Sir Lala Sukuna Day 4 The Lovo Feast 4 Culture 5 The Three Cultures Model 5 Cultural Frameworks and Dimensions 6 Hofstede 6 Trompenaars & Hampden-Turner 7 Hall 8 The Johari Window 9 GLOBE Research 10 Comparison of Cultural Frameworks and Dimensions 11 Management Approach 12 Conclusion & Recommendation 13 APPENDIX A 14 References & Bibliography 15 Introduction Leisure Time Ltd a consultancy Agency located in Fiji was hire to present a critical analysis on whether or not Hotel Denarau should attract British business tourist. We are a group of advisors specialising in tourism and we wish to assess whether or not targeting the British business tourist market would be a good investment. We also have to determine whether the hotel should use British management in provision for its leisure activities. The Hotel Denarau is 18-story, 5-star hotel situated in Port Denarau in Suva on the major island of Viti Levu. It is located 5mins from the beach. They offer tour services, sports, Adventures and other attractions. We have decided to target British due to the interest they have in Leisure activities. We have also decided to use the geocentric approach of management. Fiji Culture The Republic of the Fiji Islands is a multicultural island nation with cultural traditions of Oceanic, European, South Asian, and East Asian origins. ...read more.

Middle

Low uncertainty avoidance means that individuals easily tolerate unstructured and unpredictably situations. ? Individualism and collectivism refers to the social frameworks in which individuals prioritize individual or group needs. In individualistic societies, individuals are expected to take care of themselves, while in collectivistic societies, individuals are expected to look out for one another, and organisations protect their employee's interests. ? Masculinity and femininity refer to the emphasis a culture places on emotional and social roles and work goals. A masculine culture reflects a preference for assertiveness, achievement and material success. A feminine culture values relationships, corporation, and quality of life. Trompenaars & Hampden-Turner Trompenaars & Hampden-Turner (1998) also focus on cultural differences and how they affect business and management. They present data from more than 30,000 participants of training programs and describe seven dimensions of cultural differences: ? Universalism versus Particularism: In a Universalist culture, rules are more important than relationships; In a Partictularist culture, weather a rule applies depends on the situation and relationships evolve. ? Individualism versus Communitarianism: essentially the same as Hofstede's Individualism versus Collectivism dimension. ? Neutral versus Affective (Emotional): Individual in a Neutral culture hide there thoughts and feelings while maintaining a cool self-control. Speech is often monotone, and the individuals do not touch each other. In an Affective culture, individual express their thoughts openly while using gestures and dramatic expressions. ...read more.

Conclusion

(Johnson, 2003) The company that applies the global integrated business strategy manages and staffs employees on a global basis. The Geocentric approach will be well suited to the Hotel Denarau because it would give the hotel a balance. Who else would know what the British wants except the British? As well it would not take anything away from the hotel if the management was British and the auxiliary staffs is Fijian, because it would still give the tourist the sense of the different culture than their own. Conclusion & Recommendations There were noted similarities between the British and the Fijians. Nevertheless, we believe it is the differences in culture, overall exotic scenery and exciting leisure activities which would draw British to visit Fiji. We also concluded that it would be beneficial to use British & Fiji management in the hotel. In Conclusion it would be profitable to encourage the British to visit Fiji. I would recommend that The Hotel Denarau offer the British a package designed with them in mind. The hotel can offer them the opportunity to experience a Christmas of a difference, "A Tropical Christmas". They can also create packages for the City Festivals of Fiji. Since they take place at different times of the year, the hotel should provide packages that include tickets and tours to the various activities of these festivals. I would also recommend that the hotel use British management in the hotel. It should use the Geocentric Approach. ...read more.

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