• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28

Literature Review of CSR

Extracts from this document...

Introduction

Literature Review Corporate Social Responsibility and Ethics Contents Page Introduction 1.0 Criteria for Selection of Articles 1.1 Defining Corporate Social Responsibility (CSR) and Ethics 1.1.1 Defining Corporate Social Responsibility (CSR) 1.1.2 Ethical Considerations - the HR Perspective 1.1.3 The Ethical and Social Responsibility - the Marketing Perspective 1.1.4 A Brief Overview of the History of SCR 1.1.5 A Brief Conclusion so Far 1.2 Dynamic and Working Models - Measurement of SCR and Social Audit 1.2.1 Working Model and Measurement of SCR 1.2.2 Dynamic Model and Social Audit 1.3 Ethical CSR vs. Altruistic CSR vs. Strategic CSR Conclusion Bibliography Introduction The aim of the following literature review is to identify the most important and knowledgeably important academic and practical works throughout the past decade upon the concept of Corporate Social Responsibility (CSR) and Ethics. The report should gradually flow thought the history of the concept, definitions, academic and practical view of various writers, including the appraisals and criticisms as well as real live examples if applicable. Moreover, draw certain linkages towards the other paradigms. Finally, the conclusions and recommendations should be taking place upon the development and current stance of the concept and its future respectively. The initial literature research has reviled many sources of the information, directly and indirectly focused upon the subject, therefore, the author hope to cover the subject from different perspectives and angles, so that achieving high degree of comprehensively and depth of the analyses. 1.0 Criteria for Selection of Articles Aiming to find the most relevant material as well as achieving the widest possible scope, the following criteria were selected in commencing the literature research: * Academic journals on CSR and ethics as well as related subjects/concepts, for instance Marketing, Advertising, HRM, etc; * Newspapers and magazines - mainly for the live case scenarios and analyses; * Journals/Magazines/Newspapers issues for the past 8-10 years; * Library - books and textbooks. ...read more.

Middle

and Philip Kotler (1996, 1999, 2001, 2003) the future holds a wealth of opportunities for companies. Technological advances in solar energy, online networks, cable and satellite television, biotechnology, and telecommunications promise to change the world as we know it. At the same time, forces in the socioeconomic, cultural, and natural environments will impose new limits on marketing, knowledge, management and business practices. Companies that are able to innovate new solutions and values in a socially responsible way are the most likely to succeed. 1.1.4 A Brief Overview of the History of SCR The roots of the concept go back to the 18th century and Scottish philosopher Adam Smith with his well-known work "The Wealth of Nations", where he has provided the world with the framework for modern business and relationship in the society. Smith proposed that capitalism, by encouraging the pursuit of gain and efficiency, works to create greater wealth than any other economic system, and maximises liberty by allowing individuals freedom of choice in employment, purchases, and investments, thereby benefiting the common good. According to Geoffrey P. Lantos (2001), over the past half century, business increasingly has been judged not just by its economic and its moral performance, but also by its social contributions. Henry Ford II, quoted in Chewning et al. (1990), identified this when he spoke at the Harvard Business School as far back as 1969: "The terms of the contract between industry and society are changing ... Now we are being asked to serve a wider range of human values and to accept an obligation to members of the public with whom we have no commercial transactions". The view was further developed by Johnson (1990), arguing that endeavouring to beat one's rivals, and toiling to produce better work to earn the next promotion, if done ethically, will result in high personal development and therefore excellent use of one's time and talents and the firm's treasury (Johnson, 1990). ...read more.

Conclusion

However, this type of CSR is quite rare, despite it appears to be very decent and honourable. Due to the fact that it lies outside of the firm's proper scope of activities, it is probably relatively rare (Smith and Quelch, 1993). Finally and according to Geoffrey P. Lantos (2001), strategic CSR - the fulfilment of a firm' social welfare responsibilities - is, however, admirable since it creates a win-win situation in which both the corporation and one or more stakeholder groups benefit. And in fact, looking back at the overall literature review, this type of CSR is probably most commonly used by all sorts of business players, due to its ability to present them with the win-win outcome. Conclusion Overall, CSR is facing growing expectations from various interested parties but this largely to its usefulness and possible high degree of rewarding to social stakeholders and organisations. The ethical CSR can be considered as an absolute minimum, which has to be delivered by the business organisations to the public and therefore take place in any organisation. On another hand and as it was already mentioned before, one of the most socially responsible things most companies can do is to be profitable In its turn, strategic CSR, 'which financially benefits the business through serving society in extra-economic ways' (Geoffrey P. Lantos, 2001) should be applauded, not condemned as "self-serving". As it was mentioned before, this type of CSR is the most commonly adopted throughout the industry arena. Finally, Altruistic CSR, whose benefit to the company is uncertain and even irrelevant, lies outside the scope of business responsibility. Therefore, even if one (a manager) may feel like adopting it, one should do it at one's own expense in terms of time and funds. As highlighted by Geoffrey P. Lantos (2001), marketers, as the corporation's key need satisfiers and corporate communicators should be in the vanguard of strategic CSR efforts. While difficult issues remain, such as balancing conflicting stakeholder interests and measuring returns to strategic CSR, in view of the public's rising expectations for CSR, marketers should press ahead. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Blue Nile pestel analysis. Blue Nile is a publicly traded company. The company was ...

    Marketing is more extensively covered in the marketing and sales section of the value chain. Manufacturing Tiffany's jewelry is high quality and held to the highest standards in the industry. It is manufactured in plant across the United States. Their jewelry is designed by many well know designers.

  2. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    American Management Association: Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. Kotler: We see marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

  1. Airbus Ethics

    After having forbidden American companies to compete with bribes, the U.S. government has used the OECD to impose the same sort of prohibition to companies from 33 other countries, through the 1997 Convention on Combating Bribery of Foreign Public Officials in International Business Transactions.

  2. United Nations Children's Fund (UNICEF) is an organisation committed to promoting for the fulfilment ...

    He describes a market oriented company as one striving to better serve its customer's needs. Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded. Through effective use of market and marketing research an organisation should be able to identify the needs and

  1. This report has examined both Billabong and the competitive environment in which it operates ...

    This consideration applies solely to short term tactical processes of development. The following processes of development are linked to Billabong's core competences; possible growth strategies have been derived from the application of the Strategy Development Directions matrix (Appendix 8). Processes of Development What is Required (Core Competences) Actioned By (i)

  2. Tesco's Strategic management

    While the majority of Eastern European and Far Eastern outlets are hypermarkets, Tesco can also develop different store types in these markets as well. This value added by the uniqueness will eventually lead Tesco to command a premium price.

  1. Marketing Dissertation. An investigation of Celebrity Endorsement, with particular focus on the long-term ...

    celebrity endorsement implied that the product must be of good quality, and therefore the inclusion of a celebrity endorsement gives the consumer extra confidence over the competing products. "...if I see Alan Shearer promoting something, as my idol, I would definitely buy it.

  2. This research paper acknowledges Small and Medium Sized Enterprise (SME) of Yorkshire and Humberside.

    especially of west Yorkshire SME from rest of the region. Say for e.g., the turnover has increased substantiality, to marginal increase, (upward trend). For the region of south Yorkshire a big portion of the people say turnover has decreased marginally.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work