LoNGPEST on Vodafone plc


Vodafone

Introduction

  The organisation that I have chosen to do the LoNGPEST on is called Vodafone plc. The kind of market that Vodafone is in is called Telecommunication. Telecommunication market is a market where information is passed onto people by using technology. For example information is passed on by the radio, television and also mobile phones. The organisation that I have chosen is concerned about the way to transfer information by using a mobile phone.

  Provision of mobile telecommunications services, supplies customer’s with mobile voice, paging and mobile data, and Internet services. Vodafone is one of the largest mobile telecommunications Network Company in the world. It has interests in mobile networks in 28 countries across five continents. By market capitalization, Vodafone is the largest company in Europe, and is one of the ten largest companies in the world. Vodafone aims to be the world's leading wireless telecommunications and information provider, generating more customers, more services and more value than any of its competitors. Vodafone has got 19% of market share in their market.

Vodafone’s global strategy embraces voice, data and Internet-based services, and focuses on satisfying customer’s needs. This strategy will enable Vodafone to bring an ever wider and richer range of services to its customers, capitalizing on new developments in technology.

  Vodafone's progress since it launched its first network in 1985 has been remarkable. It has created an organisation that works as a global team of local leaders. Their focus is on leading the market through quality, speed and innovation.

 Vodafone always thinks that they should keep today's customers tomorrow for a simple reason, which is that every customer to them is very important, because with out customer’s they don’t have a business.

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  Mobile telecommunications is a fast developing market and the competition is strong. Customer’s can move from one network to another. Vodafone has retained its leadership by keep giving their customer’s better value, better products and better service. It has:

  • Highest quality and most reliable networks.
  • Leading-edge products and services.
  • Highest quality of customer care.

Vodafone;

  • Focuses on individual customers, delivering an ever-wider range of personalized services in all of its market areas.
  • Has increased its geographic reach by winning new licences and through strategies.
  • Has accelerated its organic growth with huge investments ...

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