• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

management Strategy

Extracts from this document...


From: Oluwatobi Akintola Commercial Director Sony Ericsson To: The Board of Directors Sony Ericsson Subject: Our Company's Management Strategy Contents 1. History of our company 2. Scope of our business 3. Our Stake Holders 4 Governance Chain 5. Consideration for our position with relation to ethics and social response 6. Conclusion/Observation/Recommendation 1) History: When buying any electronics, customers have a trust on brands with a longer existence and good brand name. The brand recognisation is more if a company is longer in operation. Sony Ericsson has enjoyed a constant customer stream though we are too young as compare to mobile manufacturers "giant". These Clients buy any new mobile phone released in market by the Sony Ericsson brand. A Look Back into the History of Sony Ericsson as a Company Our company was formed seven years back in 2001 jointly by Sony and Ericsson. In London we have our head office and they are specialised in producing following products currently: - Hi-tech accessories - Mobile phones - Mobile music devices - Wireless systems - Wireless voice devices - Wireless data devices When Two Companies Joined Forces Again, the joint venture of Sony Ericsson was introduced in 2001. ...read more.


Hatch and Schultz (2003), Balmer (2001), Knox and Bickerton (2000), as well as Ind (1997) and Kapferer (1997) state that we have to fulfil the requirement of all the stakeholders not specially the cutomers but all of them whether they are internal or external. Ind (1997) further states that to have a complete brand we must look after need of all stakeholder. 4) Corporate Governance: The way in which rights and regulations distributed to us in the manner of laws is the term corporate governance is all about. We have to keep corporate governance in our practice in order to make decisions. Corporate Governance structure of our company OUR COMMITMENT TO CORPORATE GOVERNANCE Sony Ericsson is committed corporate governance in higher standards and it must be in the way we run our business. We guide our employees in how can we keep our rules and regulation in good manner by the help of our different policies and directions. Our Company's reputation must be very high in terms of honesty and corporate relationship by its respective, professional and preserved nature to all. Our corporate governance can be made more effective as we have to take certain measures, controls and procedure so that we get high standards. ...read more.


All of our products have different names as per their nature, for e.g. K800. This product was sold in very short period of time for which the name was assigned. These brands are used all over the world. That's why our company is known worldwide. Our strategies are constant all over the world and the strategies are respected in the entire world. Our company has capabilities to match our local requirements and our products are same in all over the world but their might be some difference in the m as per the requirement of the local market. Reference:- Master's Thesis by Hanna Haggqvist & Camilla Lundkvist from Lulea university of Technology'2008 http://www.rlmagazine.com/RLMagazine_7thEdition.pdf Conclusion:- * Our company has to do a research work for all the times so as to improve our products. * As Sony Ericsson is a good innovative company we have to keep a good eye on the better marketing programmes so as to make it a huge success. * Market has to be covered completely by our products when they are launched. * Our strength is team work and we have to follow the same to get good results in the future and we have to overcome our weakness by working in team. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. ITC - diversification strategy

    In 2002, ITC Bhadrachalam Paperboards Ltd. was amalgamated with ITC Ltd. and Tribeni Tissues Division to form the Paperboards & Specialty Papers Division. One common theme across all mills has been the unilateral focus on quality, environment-friendly practices and operational efficiency.9 There are 3 classes of products which have their own sub-categories.

  2. Innovation For Business Success. It is possible to be innovative in both large ...

    While some people argue that the answer is 'no', we have observed enough high performing companies that persist as such with incentives as an integral part of their high performance model so as to be convinced, that if it is done well, then it generally is well worthwhile.

  1. General Management - organisation, leadership and theories.

    Tactical plans typically have a shorter time horizon than strategic plans - over the next year or so. The term tactical derives from the militaiy. For example, strategic weapon systems, such as Intercontinental Ballistic Missiles or the B1 bomber, are designed to deliver major blows to the enemy, Strategic weapon systems reflect the country's overall strategic plans.

  2. Critically evaluate the arguments for Corporate Social Responsibility and isolate whether you think it ...

    This would inevitable result in unfair distribution, mainly to benefit the individuals in positions of power, through which they are able to justify there actions. For example local employees are hired and fired, as and when the organization finds it acceptable, as there is such a large readily available workforce

  1. BMW Business strategy

    devices in the car as well as new manufacturing procedures that aim to increase the competitiveness of the car makers. New models, like electric, hydrogen driven or various hybrid cars are being developed; however, there are many problems with most of these new forms that have to be overcome.

  2. Analysis of Operation of Toyota

    The third generation hybrid from Toyota is definitely going to face more competition .Even though the third generation hybrid that has been launched now looks quite similar to its older siblings; the new hybrid is much faster, agile like regular cars, has more mileage & more over is built with better quality materials.

  1. Competitive Strategy and Innovation

    The Pilot testing stage was carried out in 1977, Fry overcame manufacturing problems and managed to produce enough Post-it(r) Notes to supply 3M's management. The management and staff at 3M both came addicted to the product and so market testing was carried out in 1977 in order to gain feedback of what the consumers thought of it.

  2. International management.

    not happening this contradicts theory due to life long employment being one of its main cultural aspects. They are also increasing their uncertainty avoidance due to allying with the United States against Korea, Iraq and Afghanistan in order to gain stability through oil supplies.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work