• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

management Strategy

Extracts from this document...

Introduction

From: Oluwatobi Akintola Commercial Director Sony Ericsson To: The Board of Directors Sony Ericsson Subject: Our Company's Management Strategy Contents 1. History of our company 2. Scope of our business 3. Our Stake Holders 4 Governance Chain 5. Consideration for our position with relation to ethics and social response 6. Conclusion/Observation/Recommendation 1) History: When buying any electronics, customers have a trust on brands with a longer existence and good brand name. The brand recognisation is more if a company is longer in operation. Sony Ericsson has enjoyed a constant customer stream though we are too young as compare to mobile manufacturers "giant". These Clients buy any new mobile phone released in market by the Sony Ericsson brand. A Look Back into the History of Sony Ericsson as a Company Our company was formed seven years back in 2001 jointly by Sony and Ericsson. In London we have our head office and they are specialised in producing following products currently: - Hi-tech accessories - Mobile phones - Mobile music devices - Wireless systems - Wireless voice devices - Wireless data devices When Two Companies Joined Forces Again, the joint venture of Sony Ericsson was introduced in 2001. ...read more.

Middle

Hatch and Schultz (2003), Balmer (2001), Knox and Bickerton (2000), as well as Ind (1997) and Kapferer (1997) state that we have to fulfil the requirement of all the stakeholders not specially the cutomers but all of them whether they are internal or external. Ind (1997) further states that to have a complete brand we must look after need of all stakeholder. 4) Corporate Governance: The way in which rights and regulations distributed to us in the manner of laws is the term corporate governance is all about. We have to keep corporate governance in our practice in order to make decisions. Corporate Governance structure of our company OUR COMMITMENT TO CORPORATE GOVERNANCE Sony Ericsson is committed corporate governance in higher standards and it must be in the way we run our business. We guide our employees in how can we keep our rules and regulation in good manner by the help of our different policies and directions. Our Company's reputation must be very high in terms of honesty and corporate relationship by its respective, professional and preserved nature to all. Our corporate governance can be made more effective as we have to take certain measures, controls and procedure so that we get high standards. ...read more.

Conclusion

All of our products have different names as per their nature, for e.g. K800. This product was sold in very short period of time for which the name was assigned. These brands are used all over the world. That's why our company is known worldwide. Our strategies are constant all over the world and the strategies are respected in the entire world. Our company has capabilities to match our local requirements and our products are same in all over the world but their might be some difference in the m as per the requirement of the local market. Reference:- Master's Thesis by Hanna Haggqvist & Camilla Lundkvist from Lulea university of Technology'2008 http://www.rlmagazine.com/RLMagazine_7thEdition.pdf Conclusion:- * Our company has to do a research work for all the times so as to improve our products. * As Sony Ericsson is a good innovative company we have to keep a good eye on the better marketing programmes so as to make it a huge success. * Market has to be covered completely by our products when they are launched. * Our strength is team work and we have to follow the same to get good results in the future and we have to overcome our weakness by working in team. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. ITC - diversification strategy

    Data on this acquisition is hard to find but we try to find out the rationale and feasibility of the acquisition below.10 1. Vision: The broad vision that led to the acquisition was ITC's objective of becoming a leading manufacturer of quality paperboards in the Afro-Asian region.

  2. General Management - organisation, leadership and theories.

    Managers scout for problems, make decisions for solving them, and monitor the consequences to see whether further decisions are required. Good decision making is a vital part of good management because decisions determine how the organization solves its problems, allocates resources, and accomplishes its objective. Decision making is not easy.

  1. International operations management strategy of ArcelorMittal

    route, around 22.6 million tones through the electric arc furnace route, and around 3.4 million tones of crude steel through the open hearth furnace. It creates flexibility in raw material and energy usage and the scale helps it to optimize plant load factors.

  2. Comparing customer service at Verizo and AT&T mobile phone companies

    Verizon has also been recognized for being the leader in mobile phone customer service; the surveys have shown that Verizon is doing a better job at solving customer problems than any other wireless carriers. Leader in customer loyalty is another award that has been received by Verizon, based on the surveys; Verizon is the company customers would recommend.

  1. Innovation For Business Success. It is possible to be innovative in both large ...

    the successes in their portfolio of innovations have given an overall business advantage which is substantial. 8 | P a g e - - - Innovation has been variously defined as: "The commercial or industrial application of something new, a new product, process, or method of production; a new market

  2. Amul Indian Milk Cooperative Company. History and Organisation.

    This realization is what led to the establishment of the Kaira District Cooperative Milk Producers' Union Limited (popularly known as Amul) that was formally registered on December 14, 1946. The Kaira Union began pasteurizing milk for the Bombay Milk Scheme in June 1948.

  1. Business Technology Strategy Report. The management was ...

    And yes, even now businesses consider the rapid growth of internet technology as they now apply the internet as a potential marketing environment. The enhanced recent growth in mobile technologies poses a great threat to the company's success. We could guarantee the future success of our firm by achieving dominance

  2. Critically evaluate the arguments for Corporate Social Responsibility and isolate whether you think it ...

    the Coca-Cola factory premises in Mehdiganj, near the holy city of Varanasi in India demanding that the factory shut down. The march in Mehdiganj was the end of a 10 day, 250 km march from Ballia, the site of another Coca-Cola bottling facility, to Mehdiganj, bringing attention to Coca-Cola's negative impacts on communities across India (Stecklow 2005)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work