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University Degree: Management Studies
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- Marked by Teachers essays 1
A critical evaluation of the impact of customer relationship management on customer satisfaction with Barclay's bank in Woolwich.
The research introductions chapter will also provide details as to why the specific topic has been selected and its importance as a separate research work. 1.2 Background to the research context Customers are the most important as well as the focal point in any type of business. It is very important as such to effectively deliver what the customers are asking for. In the recent years much of the discussions have been direct towards the satisfaction of the customers in a more sustainable manner.
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