University Degree: Management Studies
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Strategic management of British Airways
In order to strive for its strategic objective, careful strategic decision will be required to be implemented. The present essay discusses strategic review of British airways by conducting both external and internal analysis. Porters five forces, Porters valuable chain, TOWS matrix, industry life cycle etc will be used to measure strategic analysis of BA in this essay. SECTION 1- EXTERNAL ANALYSIS 1.1. Porter?s Five Forces Porter?s five forces is one of the important strategic tool used in the analysis of competitive nature of British airline industry. Porter?s five forces will help in assessing the strategic position of British airways in the airline industry and also helps to design strategic decisions for the company to increase the profits.
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A critical evaluation of the impact of customer relationship management on customer satisfaction with Barclay's bank in Woolwich.
The research introductions chapter will also provide details as to why the specific topic has been selected and its importance as a separate research work. 1.2 Background to the research context Customers are the most important as well as the focal point in any type of business. It is very important as such to effectively deliver what the customers are asking for. In the recent years much of the discussions have been direct towards the satisfaction of the customers in a more sustainable manner.
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