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Manchester Airport operates in an increasingly competitive environment and must differentiate itself not only
The first 200 words of this essay...
All organisations must take great care in setting their financial targets. If they are set too low then they will be readily achieved and full potential will not be reached.
At present the economic regulation of airports is targeted solely at reducing the charges to airlines. Non-aviation income is not regulated and the Airport, therefore, seeks to encourage the development of such revenue streams to sustain the profitability of the Company.
To maintain its reputation as a quality service provider, therefore, Manchester Airport has to ensure that it increases capacity and markets itself to become more attractive as the "airport of choice".
External factors Which Affect financial Performance
Numerous factors influence the financial activities and the financial performance of organisations
Five major external factors which affect Manchester Airport are:
1 Constant change
2 Competitive environment
3 Single till
4 Government regulations
5 Economic environment
Along with all other business the Airport operates in an environment which is constantly changing. For example:
1 The freight market is volatile and can fluctuate annually. Reasons for this include:
1. competitor activity
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