By:

Group Number 6

Vikash Oraon                                  0911283

Abhijit Pagare                                     1011076

Bharathi Priya                                     1011087

Bhargavi Konathala                               1011089

Bhavika Kansara                                 1011090

Vishal Kumar                                      1011143


Manzana Insurance

Introduction

Manzana Insurance was started in 1902, and by 1953 had become the second-largest home and commercial property insurer in California. However, since the 1970’s Manzana has been facing troubles from intense competition from the Golden Gate Casualty, as well as problems from an inefficient operating procedure leading to late issuance of policies, customer dissatisfaction, and defection of agents to other firms.

Situational Analysis

Recent complaints from agents about the turnaround time, percentage late figure and the poorly performing renewal business iterate the below average performance of the Fruitvale branch of Manzana. The following points were presented in the case.

  • Around 76 independent agents represent Manzana at Fruitvale and dealt directly with the public. There was a difference in the commissions each agent received according to the policy request.
  • Exhibit 1 gives an overview of the Operations flow across the four tasks that are performed for every policy request.
  • A RUN goes through all the four stages [Distribution, Underwriting, Rating and Writing] while a RAP and RERUN bypass the select and classify sub-stages of Underwriting.
  • After Rating, a RAP was returned back to the distribution clerk. Only 15% of all RAPs result in RUNs and transferred to policy writing.
  • On the basis of average processing times, Fruitvale is equipped with enough staff to handle each major task Exhibit 2. Despite the overstaffed Rating and Policy writing teams, there is a noticeable increase in backlogs.
  • The company policy is to use FIFO at each stage of the process, but however in practice there are preset priorities among the four stages. The most profitable RUNs and RAPs are run first followed by RAIN’s and RERUN’s. Exhibit 3 gives the annual premium revenues for three years.  

Problem Definition

Manzana Insurance is facing operation inefficiencies resulting in excessively long turnaround times, overall customer dissatisfaction and loss in the existing customers due to significant delays.

Objectives:

Short term Objectives:

The overall targets to be achieved in the short term are

  • Reduce the percentage late figures in renewal business
  • Utilize the available capacity in improving operational efficiency
  • Increase the renewal rate by clearing the existing backlog of policies
  • Reduce Turnaround time(TAT) by mitigating the issues involved in policy processing

Long term objectives:

  • Increase the overall profitability of the branch
  • Regain the lost market share in the renewal business by reducing TAT
  • Try to become the 1st recommended Insurance company amongst the agents spanning different territories
  • Expand and  gain specialization into the commercial insurance business
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Criteria for Evaluation

In considering the various options to deal with the problem, some of the criteria for evaluating them are:

  • Reduction in the Turnaround Time
  • The turnaround time is a critical indicator of how long it takes to process the average request from start to end. Current TAT is around 6 days on an average, which is also one of the reasons for the backlog. The solution should be able to reduce this value.
  • Reduction of Backlog of RERUNs
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