Market Analysis of Ebook Publishing Services

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Market Analysis of Ebook Publishing Services

 WePublish’ headquarters will be located in the heart of the Silicon Valley in a Cupertino, California. The benefit to this is that high tech and innovative companies that also started up in the Silicon Valley, like Apple, HP, and Google, will surround us, giving us a nice environment to start up in.

Our potential market that WePublish Inc. targets include people who own MP3 players (with screens) or smart-phones, those who like convenience, and those who like to shop online. WePublish wants to focus on people with products like the iPod or Blackberry, because that’s who WePublish’s service will benefit the most.

The specific age group being targeted are college students and business men between the ages 18 and 49, because they need the portability the most. College students would love to turn their heavy textbook into an eBook, easily fitting into a compact electronic device. Businessmen generally are on the move constantly, and they generally carry newspapers, books, or magazines, to pass time while on the move. Not only will WePublish allow users to buy and store books electronically, WePublish will also allow magazine and newspaper subscriptions which will be sent straight into the user’s WePublish account.  

Being more precise, the targets are businessmen and college students’ families who have annual salaries of $75,000 or higher. That income level of over $75,000, holds the most iPods (36%), and statistics show they like to online shop. From a survey from MacDailyNews, 94% of the MP3 player owners have shopped online in the past 6 months, and 49% say online shopping is the best way to shop. This trait makes them a prime target to sell eBooks to, because they are familiar with purchasing things online.  Our market share will mainly consist of users who have electronic devices and are experienced with shopping online.

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Evidently, these aren’t the only people WePublish is targeting; WePublish is for anyone who loves to read and is looking for a more convenient way to read. The target market focuses just  on the people which WePublish’s service will most likely benefit the most including College students who carry around textbooks and casual readers.

All MP3 players have a store to buy music from to put on the MP3 player, making most users who have an MP3 player be very familiar with online buying. WePublish will have its own store that works almost exactly like an online music store, but ...

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