Market research for Six Flags theme parks co.

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Anas Chokairy

Understanding markets

BM1

SIST/UWIC

Marketing research

1.Introduction:

Amusement & theme parks are important participants in the tourism industry, they play a special role in generating tourism demand, and they are the main motivators for tourism trips to many destinations. Competition in the theme parks market is growing with the increasing number of parks. In some areas amusement parks market seems to be reaching to saturation point whereas in different areas there is still work to be done. The Moroccan market has not been intruded with any sort of amusement parks that specialize in the tourism sector, so it would be safe to say that there is a good gap of opportunities in that domain, however any investing company has to conduct a market research before deciding to come and invest in Morocco, and that will be the task of this report, through explaining the factors of market research, the necessary explanation and statistics to why it would be a very profitable idea to start an amusement park in morocco will be provided, in fact the amusement park company I will be trying to attract is named Six Flags and it's one of the