• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Market Structures & Tesco

Extracts from this document...


Contents Page Introduction 2 Different types of market structures 2 Perfect competition: 2 Monopolistic competition: 3 Oligopoly: 3 Monopoly: 3 What is Tesco's market structure? 4 How has Tesco responded to this structure? 4 OFT (Office of Fair Trading) 5 How does OFT checks anti-competition? 5 How do other supervising bodies monitor anti-competition? 6 United Kingdom supermarket share 6 What is European Union? 6 Value of International markets to UK 7 Value of European markets to UK 8 UK joining the Euro (Pros & Cons) 9 European policies 11 Impact of European Union's Competition policy on Tesco 11 Competition policy: 11 Environment: 12 References 15 Organisation behaviour, Market environment and international dimensions Introduction This task for Business environment is split in two parts. For Part 1 I will be describing the 4 different market structures that economist usually talk about are perfect competition, monopolistic competition, oligopoly and monopoly. Using the 4 market structures I will illustrate using real life case studies and examples how a selected business of my choice has behaved/responded to its market structure and finally describe how the OFT and other regulatory bodies check against anti - competitive behaviours. In the second part of the assignment I will describe the value of international and EU markets to UK firms. My description will include an evaluation of the pros and cons of UK joining the Euro along with that I will describe the impact of 2 EU policies on UK businesses. The business that I have chosen for this assignment is Tesco; this is because Tesco is a multibillion pound international business. Different types of market structures Market structures are the business orientated characteristics of a market; all businesses must focus on these characteristics of the market because these have an effect on the degree of competition in the industry and influence the business product or service pricing decisions. Perfect competition: In a perfect competition there are few entry and exit barriers, in this type of competition the companies target the mass audience and they differentiate their product with minor changes in the product attributes (Homogenous). ...read more.


* June 2010 showed a 15.5 per cent increase in exports compared to May 2010 and a 33.0 per cent increase in exports compared to June 2009. * The total 2010 year to date value of UK's trade-in-goods exported excluding June 2010 was �45.5 billion, which has been downwardly revised by �6.9 million. * The final total value of UK's trade-in-goods exported for January 2009 to December 2009 was �101.5 billion. Non EU Imports * In June 2010 the total value of trade-in-goods imported to the UK from countries outside the EU was �15.4 billion. * As a comparison the total value of UK's trade-in-goods imported to the UK from countries outside the EU in May 2010 was �14.0 billion and for June 2009 was �12.0 billion. * June 2010 showed a 9.6 per cent increase in imports compared to May 2010 and a 28.4 per cent increase compared to June 2009. * The total 2010 year to date value of UK's trade-in-goods imported excluding June 2010 was �67.5 billion. * The final total value of UK's trade-in-goods imported for January 2009 to December 2009 remains at �147.3 billion. (https://www.uktradeinfo.com/index.cfm?task=noneufullreport) It can be concluded that UK has less exports to the non EU zone compared to the European market, in June 2010 total value of goods exported to Europe was �11.3Billion compared to the total value of goods exported to the international market which was �10.9Billion. International business traffic is an important feature of the UK economy's survival; almost 50% of UK's export is in the Non European Union zone, there fore international market has a vital role to play in UK's economy. The imports of UK data shows that the import from the non European Union zone is increasing i.e. from �14.0 billion to �15.4 billion, hence the UK economy is dependent on the import of essential raw and prepared materials; today the service sector is more and more important to the UK economy as a result of the weakening of the manufacturing ...read more.


Emissions trading European Union's rewards businesses and organisations, which reduce their CO2 emissions and penalises those that exceed limits. Introduced in 2005, the scheme takes in about 12,000 factories and plants responsible for about half the EU's emissions of CO2. Under the system, European Union governments set limits on the amount of carbon dioxide emitted by energy-intensive industries and if they want to emit more CO2 than their quota, they have to buy spare permits but most supermarkets stores do not manufacture and this means that they will have to use eco friendly methods of business and equipment. Tesco has already proven that they are committed towards being eco-friendly, "Tesco Plc, the world's No.4 retailer, plans to spend over 100 million pounds with British green technology companies over the coming year as it steps up its drive to halve carbon emissions by 2020." (http://uk.reuters.com/article/idUKTRE61203720100203) Environmental health Noise, swimming water, rare species and emergency response -these are just some of the areas covered under the extensive body of environmental legislation that the EU has established over the decades. EU has set binding limits on emissions of fine particles known as PM2.5. Released by cars and trucks, these microscopic particles can cause respiratory diseases. Under the new law, EU countries will have to reduce exposure to fine particles in urban areas by an average 20% by 2020. In 2007 Tesco received the Top online green award for their zero-emission delivery vans. Sustainable development Sustainable development has long been one of the overarching objectives of EU policy. EU leaders launched the first EU sustainable development strategy in 2001 and updated it in 2006 to tackle shortcomings and take account of new challenges. Since then there have been significant efforts in terms of policy. Now the focus is on putting policy into practice in to UK's market. As Tesco manly sells general groceries they are affected by the European Union's environment policy, in a way that it has to source materials from the suppliers who obey and follow the European Union's environment policy, this means that Tesco has limited span of potential suppliers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. We, the students of International Business have been assigned the task of developing an ...

    like customs, quarantine regulations and currency is in a state of flux and constitutes a series of legal procedures. Local laws in Argentina are stringent and poses severe threat to those violating it and can be subjected to imprisonment between six months to four years (IMF, 2008)

  2. United Nations Children's Fund (UNICEF) is an organisation committed to promoting for the fulfilment ...

    05 questions 3.3 Sexual Involvement 02 questions Section 4 - Emotional Well-being Issues 24 questions TOTAL NUMBER OF QUESTIONS: 58 questions SECTION 1: BACKGROUND INFORMATION ] In this section, we are gathering general background data about the respondent. The questions are simple intended to make the responded be at ease.

  1. Marketing Study of Southwest Airlines

    A year after this innovation (i.e., in 1996), Southwest began offering Ticketless Travel through the Company's home page on the Internet. Six years later, for the year ended December 31, 2002, more than 85 percent of Southwest's Customers were choosing the Ticketless Travel option, and approximately 49 percent of Southwest's passenger revenues were coming through its Internet site.

  2. Distinguish between Monopolistic Competition and Oligopoly

    However, in the long run, consumer tastes may alter or a new strong brand may enter the market, hence altering the demand for the branded goods. Nevertheless, old brands such as Ovaltine and Ambrosia are continually highly profitable to their owners, commanding premium prices at lower sales volumes but with little or no developer costs.

  1. Car Market and Buying Behavior- A study of Consumer Perception

    The project is analyzed the demographic, psychographic and buying characteristics of the customers in buying the car. It includes the detailed study of customers focusing on the various parameters that lead to identifying and understanding the perception of the customer in buying the car brands.

  2. Analysis of Easy Jet in the aviation market

    Conclusion 8.1 Strategic issues facing the airline industry The face of aviation is gradually evolving. The long-standing problems of the industry - in the form of large numbers of network carriers and substantial over-capacity in many markets - were exacerbated by the events of September 11th (see appendix 5 for a post-Sept.

  1. The e-Learning market for corporations.

    and system integrators (IBM, Hewlett Packard) might be just waiting for the opportune moment, letting the market sort itself out to some degree before weighing in with a full scale service and technology solution. As the private equity markets tighten, it will become increasingly difficult for small private players to invest adequately in sales and marketing,

  2. Decision Making at Co-Op Supermarkets of Vietnam.

    Management Support System (MSS) provides the vision people need to maximize control over the operations (Majure, n.d). It gives the management a chance to have the real-time feedback on the operations so they can make quick and informed decisions. Therefore, the information needed at tactical level or middle/management lever may

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work