Marketing is: buyers and sellers, there are two main types of marketing.

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TASK TWO

Marketing is: buyers and sellers, there are two main types of marketing.

CONSUMER MARKETS

Single goods, consumer goods (one used)

Consumer durables

Consumer services

INDUSTRIAL MARKETS

Capital goods (machinery)

Industrial services (transport)

Marketing is basically everything a business needs to bring a product to market and sell it.

There are many things to think about before marketing a product.

        What product to sell

        What price to sell it at

        How to promote it

        How to distribute it

They need to find out about potential buyers for the product that they are going to sell. They need to gather information about consumers’ attitudes, lifestyles and preferences, by using data directly published by other people. This also known as secondary information or secondary research. They also use field research surveying samples of the population, this is known as primary research.

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Businesses have to sell what they product in order to make a profit and survive, break even or make a profit.

 It is the role of the marketing department to increase the number of goods sold if

a business wants to be successful it needs to provide products and services at a price that most people are willing to pay.

Here are some of what the marketing department has to do:

        Carry out market research into what consumers want from a product or service. This will help the business deiced what changes need to be, made to existing services or ...

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