• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing plan For a TGI Friday's in Morocco.

Extracts from this document...

Introduction

Anas Chokairy Understanding markets BM1 SIST/UWIC MARKETING PLAN 1. INTRODUCTION : The following marketing plan is simply the analysis that will provide a clear definition of what are the firm capabilities, what markets are possible, and how to achieve a share of those target markets,it will also help analyze the environment of the area in which we wish to work, help set prices for your services and goods, So basically, The analysis allows you to outline the best strategies to follow for the achievement of the company's goals(Christine M. Piotrowski,1992). In our case here our marketing plan is based on T.G.I Friday's "(often shortened to "Friday's" in most countries, and stylized "FRiDAY'S", or "T.G.I.'s" in the United Kingdom) and it's an American restaurant chain focusing on casual dining, with over 1000 restaurants in over 51 countries. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday""(T.G.I Friday's) And it takes as A mission the following: "Our Credo A culture of inclusion through respect, caring, fairness, and understanding by Leadership that deserves responsible, committed, positive, and trustworthy Team Members. ...read more.

Middle

these are essential tools for a powerful marketing, it can be good idea to pass through these internet tools so that all people in Morocco know more about TGI Friday's since the information on the net tend to spread quickly. 3. SWOT ANALYSIS strengths weaknesses 1. American dining atmosphere. 2. Well-known. 3. Special decoration. 4. Huge choice of meals. 5. Unique cocktails tastes. 6. Well located. 1.few marketing activities. 2.number of franchise. 3.no Delivery Service or Drive-Thru. opportunities threats 1. Delivery service. 2. Internet marketing. 1. the economic downturn. 2. Competitors. 1. Strengths The restaurant features American leisure and decoration, customers can enjoy the relaxed "American" like weekend in the restaurant atmosphere. The restaurant have high visibility since the brand is highly known.TGI Friday's also have a wide range of meals which give the costumer a huge choice of meals and cocktails since TGI Friday's staff consict of trained people. In addition to all that our TGI Friday's restaurant are perfectly situated in strategic location. 2. Weaknesses The branch is currently limited because of TGI's lack of advertising, unlike other restaurants with TV ads and flyers to help raise awareness and let the public know what the restaurant has to offer. ...read more.

Conclusion

A strategic location is what makes demand go up. Promotion The promotional ideas that we consider using include TV advertising and Internet marketing as well as magazines and yellow pages advertising, we are also planning on advertising on highways and airports billboards. In addition to the social networking site such as Facebook ( be a fan and enjoy "25% off-menu" coupons) for example, and through these ways of publicity we will raise awareness for the restaurant therefore creating demand; 6. CONCLUSION Through the latter marketing plan we now know much about the company, the marketing strategies we are going to be using in order to attract customers, and the tools we are going to be advantage of to increase the demand, as well as some aspect of the market than can affect the restaurant's profitability. Refences Christine M. Piotrowski, (1992) Interior Design Management: A Handbook for Owners and Managers. 1st Ed, John Wiley & Sons Inc. Ouvrir un restaurant au maroc [Internet], Available from: < http://www.casawaves.com/2007/06/20/ouvrir-un-restaurant-au-maroc/> [Accessed 27 May 2011]. T.G.I Friday's [Internet], Available from: < http://en.wikipedia.org/wiki/T.G.I._Friday's> [Accessed 27 May 2011]. TGI Friday's Mission [Internet], Available from: < http://global.tgifridays.com/index.php/tgi-fridays-brand/tgi-fridays-mission> [Accessed 27 May 2011]. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Marketing Plan For Viettel

    CUSTOMER INFORMATION Full Name: Address: Province/City: Nationality: Sex: Male Female Age: Under 18 18-23 23-30 30-40 Over 40 Tel: Fax: E-mail: Current job: Position: Earning: Under 5m 5-9m 9-15m 15-30m Over 30m B. CARRIERS INFORMATION AND REASON TO USE I'm using service of:????

  2. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    scale: Very unfavorable, Somewhat unfavorable, Indifferent, Somewhat favorable, Very favorable If most respondents check the first two image categories, then the organization must overcome a negative image problem. The two scales can be combined to develop insight into the nature of the communication channel Figure 18.2 Suppose area residents are

  1. Marketing Plan - NRG

    Although there are only 15 lululemon stores in Toronto6, through their unique marketing and advertising strategies, they have managed to capture a large portion of men and women who practice yoga. While there are a few retailers that sell yoga apparel and related accessories in Toronto, (for example: Roots Yoga, Margarita Active-wear, Naturals Apparel)

  2. Addidas marketing plan

    * Almost 95 percent products are manufacturer. Thus, Adidas launched environment management system to reduce environment impact ( G-force, n.d). 2.2 The analysis of micro environment: 2.2.1 Customer * Adidas's customers in the market have different categories. However, we suggest that Adidas should focus on two main categories; psychographic and demographic.

  1. IPad Advertising Plan

    The Apple iPad is the only Tablet Pc that can provide both men and women in the 20-34 age range of the AB socio-economic group with an impeccably sharp, visually encompassing yet simple to use experience on a personal PC: It uses iPads own 1GHz A4 silicon chip, which gives

  2. Strategic Plan Burberry

    There are three main success criteria: Suitability: These concerns whether the strategies planned fit the situation. Tools such as Pestle analysis give a clear picture about the relationship between the internal organisation and external environment. And, it needs to look at whether that strategic option provides a suitable use of resources in given environment.

  1. Sony Marketing Plan

    I will refer to this company how it has diversified its market products, the price range, places for distribution and the promotional strategies they have used to promote their products. I will also try to find out if the current marketing mixes used by the Sony corporation are satisfactory or not.

  2. Wow Birthday Restaurant Marketing Plan

    Leting the customers realize the happiness when spending the birthday with relations. 2. Makeing customers feel the highest quality service in restaurant and meet the most reasonable price. 3. Make all efforts to comfort customers with most enthusiastic optimistic and initiative.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work