• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing plan For a TGI Friday's in Morocco.

Extracts from this document...


Anas Chokairy Understanding markets BM1 SIST/UWIC MARKETING PLAN 1. INTRODUCTION : The following marketing plan is simply the analysis that will provide a clear definition of what are the firm capabilities, what markets are possible, and how to achieve a share of those target markets,it will also help analyze the environment of the area in which we wish to work, help set prices for your services and goods, So basically, The analysis allows you to outline the best strategies to follow for the achievement of the company's goals(Christine M. Piotrowski,1992). In our case here our marketing plan is based on T.G.I Friday's "(often shortened to "Friday's" in most countries, and stylized "FRiDAY'S", or "T.G.I.'s" in the United Kingdom) and it's an American restaurant chain focusing on casual dining, with over 1000 restaurants in over 51 countries. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday""(T.G.I Friday's) And it takes as A mission the following: "Our Credo A culture of inclusion through respect, caring, fairness, and understanding by Leadership that deserves responsible, committed, positive, and trustworthy Team Members. ...read more.


these are essential tools for a powerful marketing, it can be good idea to pass through these internet tools so that all people in Morocco know more about TGI Friday's since the information on the net tend to spread quickly. 3. SWOT ANALYSIS strengths weaknesses 1. American dining atmosphere. 2. Well-known. 3. Special decoration. 4. Huge choice of meals. 5. Unique cocktails tastes. 6. Well located. 1.few marketing activities. 2.number of franchise. 3.no Delivery Service or Drive-Thru. opportunities threats 1. Delivery service. 2. Internet marketing. 1. the economic downturn. 2. Competitors. 1. Strengths The restaurant features American leisure and decoration, customers can enjoy the relaxed "American" like weekend in the restaurant atmosphere. The restaurant have high visibility since the brand is highly known.TGI Friday's also have a wide range of meals which give the costumer a huge choice of meals and cocktails since TGI Friday's staff consict of trained people. In addition to all that our TGI Friday's restaurant are perfectly situated in strategic location. 2. Weaknesses The branch is currently limited because of TGI's lack of advertising, unlike other restaurants with TV ads and flyers to help raise awareness and let the public know what the restaurant has to offer. ...read more.


A strategic location is what makes demand go up. Promotion The promotional ideas that we consider using include TV advertising and Internet marketing as well as magazines and yellow pages advertising, we are also planning on advertising on highways and airports billboards. In addition to the social networking site such as Facebook ( be a fan and enjoy "25% off-menu" coupons) for example, and through these ways of publicity we will raise awareness for the restaurant therefore creating demand; 6. CONCLUSION Through the latter marketing plan we now know much about the company, the marketing strategies we are going to be using in order to attract customers, and the tools we are going to be advantage of to increase the demand, as well as some aspect of the market than can affect the restaurant's profitability. Refences Christine M. Piotrowski, (1992) Interior Design Management: A Handbook for Owners and Managers. 1st Ed, John Wiley & Sons Inc. Ouvrir un restaurant au maroc [Internet], Available from: < http://www.casawaves.com/2007/06/20/ouvrir-un-restaurant-au-maroc/> [Accessed 27 May 2011]. T.G.I Friday's [Internet], Available from: < http://en.wikipedia.org/wiki/T.G.I._Friday's> [Accessed 27 May 2011]. TGI Friday's Mission [Internet], Available from: < http://global.tgifridays.com/index.php/tgi-fridays-brand/tgi-fridays-mission> [Accessed 27 May 2011]. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. KFC andthe Global Fast Food Industry (703).

    (John, 2003, study Guide) Related Market Share High Low Product Sales Growth Rate High (Stars) (Question Mark) Low (Cash Cows) ? KFC (USA) (Dogs) ? KFC (Mexico) ? KFC(Brazil) star Question Mark Cash Cows Dogs KFC's located in star category have high market growth and a large share of the market.

  2. Strategic Marketing Plan - Bacardi-Martini Company

    Young British women, aged between 18 and 39, are by far the largest consumers of alcoholic drinks in Europe. Annual per capita consumption reached 203 litres in 2002 in the UK, compared to only 59 litres amongst young Italians. This is set to increase to 242 litres by 2007.

  1. Addidas marketing plan

    Also.Group sales decreased 6% as a result of declines in the Wholesale(Adidas Group,2009). Which made Adidas has been under financial pressure * Few influential athletes in Brand Ambassador portfolioPoor ad agency 3.3 Opportunity * Strategic acquisitions and agreement: The company made a few strategic acquisitions like announces long-partnership with Stella

  2. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    This is the step for innovation and differentiation. Product Hierarchy 7 levels are: 1. Need family: core need. E.g. security 2. Product family: all the product classes that can satisfy a core need. E.g. savings. 3. Product class: a group of products having a certain functional coherence. E.g.

  1. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    For example they could perform field trials throughout every single continent whenever they release a new product or need to carry out research & development. Thereby, this will help them receive more feedback from more people. > Sony could also act upon product acceptance tests/field trials on a more frequent basis.

  2. Marketing Plan - NRG

    market for females between the ages 23-35, which are urban trend followers. As we can see based on the statistics, the market is sizeable - covering approximately 68.6% of the female population within Ontario22. Nonetheless, women are the majority of the decision-makers for merchandise.

  1. Marketing Plan For Viettel

    1.2 Emerging Markets: China, Cambodia and Laos: In recent years, China, Cambodia and Laos, the emerging markets, have grown as favourite markets for telecom services providers like Viettel. China's mobile market grew at the highest and remained the largest in the first half of 2006 according to China Electronics News.

  2. Fresher Marketing Plan

    Forms: The Guava fruit is edible, round to pear-shaped, from 3-10 cm in diameter. The whole fruit is edible, from seeds to rind. The pulp is sweetest in the center. With the outer layer being sour and gritty like young pears.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work