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Marketing plan For a TGI Friday's in Morocco.

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  • Essay length: 1627 words
  • Submitted: 24/02/2012
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University Degree Marketing

The first 200 words of this essay...

Anas Chokairy

Understanding markets

BM1

SIST/UWIC

MARKETING PLAN

1. INTRODUCTION :

The following marketing plan is simply the analysis that will provide a clear definition of what are the firm capabilities, what markets are possible, and how to achieve a share of those target markets,it will also help analyze the environment of the area in which we wish to work, help set prices for your services and goods, So basically, The analysis allows you to outline the best strategies to follow for the achievement of the company's goals(Christine M. Piotrowski,1992). In our case here our marketing plan is based on T.G.I Friday's "(often shortened to "Friday's" in most countries, and stylized "FRiDAY'S", or "T.G.I.'s" in the United Kingdom) and it's an American restaurant chain focusing on casual dining, with over 1000 restaurants in over 51 countries. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday""(T.G.I Friday's)

And it takes as A mission the following:

"Our Credo

A culture of inclusion through respect, caring, fairness, and understanding by Leadership that deserves responsible, committed,

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