• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing plan For a TGI Friday's in Morocco.

Extracts from this document...

Introduction

Anas Chokairy Understanding markets BM1 SIST/UWIC MARKETING PLAN 1. INTRODUCTION : The following marketing plan is simply the analysis that will provide a clear definition of what are the firm capabilities, what markets are possible, and how to achieve a share of those target markets,it will also help analyze the environment of the area in which we wish to work, help set prices for your services and goods, So basically, The analysis allows you to outline the best strategies to follow for the achievement of the company's goals(Christine M. Piotrowski,1992). In our case here our marketing plan is based on T.G.I Friday's "(often shortened to "Friday's" in most countries, and stylized "FRiDAY'S", or "T.G.I.'s" in the United Kingdom) and it's an American restaurant chain focusing on casual dining, with over 1000 restaurants in over 51 countries. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday""(T.G.I Friday's) And it takes as A mission the following: "Our Credo A culture of inclusion through respect, caring, fairness, and understanding by Leadership that deserves responsible, committed, positive, and trustworthy Team Members. ...read more.

Middle

these are essential tools for a powerful marketing, it can be good idea to pass through these internet tools so that all people in Morocco know more about TGI Friday's since the information on the net tend to spread quickly. 3. SWOT ANALYSIS strengths weaknesses 1. American dining atmosphere. 2. Well-known. 3. Special decoration. 4. Huge choice of meals. 5. Unique cocktails tastes. 6. Well located. 1.few marketing activities. 2.number of franchise. 3.no Delivery Service or Drive-Thru. opportunities threats 1. Delivery service. 2. Internet marketing. 1. the economic downturn. 2. Competitors. 1. Strengths The restaurant features American leisure and decoration, customers can enjoy the relaxed "American" like weekend in the restaurant atmosphere. The restaurant have high visibility since the brand is highly known.TGI Friday's also have a wide range of meals which give the costumer a huge choice of meals and cocktails since TGI Friday's staff consict of trained people. In addition to all that our TGI Friday's restaurant are perfectly situated in strategic location. 2. Weaknesses The branch is currently limited because of TGI's lack of advertising, unlike other restaurants with TV ads and flyers to help raise awareness and let the public know what the restaurant has to offer. ...read more.

Conclusion

A strategic location is what makes demand go up. Promotion The promotional ideas that we consider using include TV advertising and Internet marketing as well as magazines and yellow pages advertising, we are also planning on advertising on highways and airports billboards. In addition to the social networking site such as Facebook ( be a fan and enjoy "25% off-menu" coupons) for example, and through these ways of publicity we will raise awareness for the restaurant therefore creating demand; 6. CONCLUSION Through the latter marketing plan we now know much about the company, the marketing strategies we are going to be using in order to attract customers, and the tools we are going to be advantage of to increase the demand, as well as some aspect of the market than can affect the restaurant's profitability. Refences Christine M. Piotrowski, (1992) Interior Design Management: A Handbook for Owners and Managers. 1st Ed, John Wiley & Sons Inc. Ouvrir un restaurant au maroc [Internet], Available from: < http://www.casawaves.com/2007/06/20/ouvrir-un-restaurant-au-maroc/> [Accessed 27 May 2011]. T.G.I Friday's [Internet], Available from: < http://en.wikipedia.org/wiki/T.G.I._Friday's> [Accessed 27 May 2011]. TGI Friday's Mission [Internet], Available from: < http://global.tgifridays.com/index.php/tgi-fridays-brand/tgi-fridays-mission> [Accessed 27 May 2011]. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Strategic Marketing Plan - Bacardi-Martini Company

    About 140 years ago don Facundo Bacardi Masso grounded the company and until today the members of the Bacardi family are still the owners of that expanded company. I think everybody knows the meaning and the background of the cocktail "BarCo" or the mix of Bacardi Rum and Coca-Cola.

  2. Operations Management - The production system, which is being analyzed, is that of Valentinos ...

    In this instance the head chef is always there and has been so for the past 18 years. The restaurant opens every day and has never opened without one of the two being there. The adoption of a sophisticated computer based system to solve this, would be pointless in this

  1. Marketing Plan For Viettel

    * The new services introduced weren't selling at the level that company needed. * May be ranked down to 4th position. * Competition from new players. 8. Strategic Marketing Framework: According to Philip Kotler, "Marketing is not the art of getting rid of what you have, but of creating genuine customer value."

  2. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    Target Costing We have seen that costs change with production scale and experience. They can also change as a result of a concentrated effort by the company's designers, engineers and purchasing agents to reduce them. The Japanese use a method called target costing.

  1. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    For example, Nokia's electronic marketers expanded upon the distribution - sell the phone in not only more stores so customers have a wider range of shops to purchase from thus increasing sales and profit levels, but also by supplying greater quantities of stock to each individual outlet to match demand.

  2. Strategic Marketing Plan - Foster's Beer - U.S. Import Market.

    manage their growing international presence from beer and wine product line exports and direct foreign investments, Foster's Group created a new senior management position - V.P. Global Strategy & Business Development. This position was filled by Neville Fielke who will responsible for the direction and management of strategic planning and development activities for the global business.

  1. IPad Advertising Plan

    The Apple iPad is the only Tablet Pc that can provide both men and women in the 20-34 age range of the AB socio-economic group with an impeccably sharp, visually encompassing yet simple to use experience on a personal PC: It uses iPads own 1GHz A4 silicon chip, which gives

  2. Strategic Plan Burberry

    created or added to different parts of the business (Jhonson et al 2006). This includes decisions of geographical coverage, mergers and acquisitions, and how resources are allocated to different parts of an organisation. In contrast with Burberry, Bravo adopted the strategy of International expansion to bring success in Burberry.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work