Marketing Report - By taking advantage of the acquisition benefits, product differentiation and successful marketing mix, Little Sheep is generally recognized as a leader in the hot-pot industry in China.

The first 200 words of this essay...

MKTG 4070B Marketing in China

A report on the Little Sheep's business

Group Members:

.

Cheung Ho Yee 1009632092

Chow Tiffany Cheuk Ting 1155003729

Lam Tat Weng 1009608023

Pak She Yu 1008604123

Tso Shuk Fan 1155003823

Wong Tsz Kuen 1155002814

Ying Yuen Mei 1155000177

INTRODUCTION

By looking at the factors of success and the challenges of Little Sheep is facing currently, the report is written to find out the reasons why Little Sheep has been so successful in the hot-pot industry in China and to give some recommendations for overcoming its shortcomings while doing business. By taking advantage of the acquisition benefits, product differentiation and successful marketing mix, Little Sheep is generally recognized as a leader in the hot-pot industry in China. By studying this company, clues to succeed in the Chinese market can be found.

COMPANY OVERVIEW

Inner Mongolia Little Sheep Catering Chain Co. Ltd. (???????????) is a private company found in Baotou, Inner Mongolia in China in 1999 by Mr. Zhang Gang (??) and Mr. Chen Hongkai (???). It currently holds 525 chain restaurants in China including Hong Kong, Macau