University Degree: Marketing

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2,964 University Degree Marketing essays

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  1. Noode

    • Essay length: 5003 words
    • Submitted: 30/05/2012
  2. Walmart

    • Essay length: 9663 words
    • Submitted: 29/05/2012
  3. Southwest Airlines Marketing Strategy

    • Essay length: 4738 words
    • Submitted: 24/05/2012
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"The best marketing doesn't feel like marketing."

-Tom Fishburne

A good marketing department is the engine of any business. If you're ambitious, inclined towards the business world, and enjoy learning about other people's motivations, a university degree in marketing might be perfect for you. You can study marketing on its own, or joint with another subject like management.

Writing is crucial to success in a marketing degree. Persuasive, snappy prose will go a long way towards showing your professors that you understand the subject. To refine your writing, consult Marked by Teachers' collection of marketing essays. Benchmark your essays against our teacher-marked examples, and you'll quickly learn how to edit and structure your work. At the end of the day, you'll see great ROI in the form of higher marks.

Some degrees will be more focused on business, while others will emphasise media and communications. Regardless of the specialty, a marketing degree will give you a better understanding of consumer behaviour and branding, and leave you ready to pursue a wide range of careers in business.

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Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • "Every diversification decision is an entry decision" - Discuss this statement in terms of its implications for the success of new business diversification.

    "In conclusion, every diversification decision is indeed an entry decision. The new ventures have to continuously and consistently demonstrate their executions on growth and innovations and build up barriers preventing competitors from imitating, and have to accumulate more competitive advantage while developing better dynamic capability during the course of industry evolution."

  • Look closely at the club 18-30, Superfamily and forever young brochure pages. Analyse how language, layout and other features are used to target specific audiences.

    "target audiences too. To conclude with I will be comparing the three adverts and how they differ from each other. The 'Club 18-30' adverts starts of with very clear chatty language, this appeals most to younger people as they are less mature and prone to using such slang language. The 'superfamily' advert is a much more formal approach using normal informative language about the range of services they can provide. Finally the forever young advert focuses more on the geographical features of the island to push forward its services. The layout of the adverts also differ, the club 18-30 advert is quite plain but uses sub-headings to structure its text. Superfamily uses small paragraphs and bullet points to clearly separate its factual information into suitable categories for all of the family to be able to read. Forever young has two paragraphs of information about the surroundings of its hotel, with the same idea as Superfamily to list the available resources that can be used at the hotel. By changing and altering the way the text is implemented to the reader we can change the type of target audience, by the type of language used. Companies use this depending on which type of audience they are trying to target ."

  • Home ownership is " a form of housing provision characterised by unevenness and inequality rather than homogeneity and uniformity of benefit and experience" Discuss

    "In conclusion it can be seen that homeownership does promote inequalities. Inequalities are created between homeowners, those who rent and those who live in council houses. There is unevenness within homeownership as it is seen as a status symbol. For instance a private home in Newlands in Glasgow is looked upon differently to one in Easterhouse. A house in London costs more than it would in Glasgow. You can pay a lot of money for a small house in London, and the same amount of money would get a much larger house in Scotland. This is an example of the unevenness throughout the private sector. There is also social exclusion for those who don't own their own houses, although the government is trying to combat this inequality. There are inequalities and unevenness throughout the housing market but also throughout the private sector itself. There is no homogeneity as is suggested by Forrest, Murie and Williams's only inequality. There is certainly no benefit of experience as more and more people are getting into mortgage arrears and having their homes repossessed because of money being lent out too eagerly. The "benefit of experience" would suggest that we learn from mistakes but just now it seems to be the opposite with still too few taking out insurance against repossession and mortgage arrears."

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