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University Degree: Marketing

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  1. Amazon.com; Keeping Customers Happy

    Associates earn up to 15% in referral fees tracked through these special links (Amazon.com). Amazon.com was one of the first online stores to offer this unique form of marketing. They now have annual sales of over 10 billion dollars, and a market value of over 16 billion dollars (Businessweek.com). I chose Amazon.com to write my paper on because I believe they are a great example of utilizing unique marketing techniques to keep their customers happy. Amazon.com has a great advantage by being an Internet based business.

    • Word count: 987
  2. Consumer Behavior

    They offer their product in both regular and sugar free. They have recently added a new Red Bull Cola to their product line. My friend Charlene is a cheerleading instructor for young girls between the ages of 5 and 15. She is a very peppy high-energy person. She drinks at least one 8 oz can of Red Bull a day. She prefers it to coffee in the morning when getting ready to go into work, and says she likes to drink it served over ice.

    • Word count: 932
  3. Market Anaylsis

    Currently based on research from Reach Virginia website the estimated the median household effective buying income for these counties is $42,560. The media income for Charles City County is $48,113 and the median income for New Kent is $68,437 based on 2007 state census. Charles City County is centrally located in a rural area of Virginia with a radius of approximately 30-40 miles. The closest metropolitan area is a 35-minute distance via car. Our market plan at Young at Heart is based on a focus strategy where we will appeal to two segments of the population who currently reside in Charles City and New Kent County: (1)

    • Word count: 802
  4. PERSONALITY (Chapter 6 Solomon) Notes from chapter 6 Solomon-Consumer Behavior Eight Edition

    included: 1) The id (which is entirely oriented toward immediate gratification). It operates on the pleasure principle (behavior guided by the primary desire to maximize pleasure and avoid pain). a) The id is selfish. b) The id is illogical (it acts without regard to consequences). 2) The superego (which is the counterweight to the id). It is a person's conscience. a) It internalizes society's rules. b) It works to prevent the id from seeking selfish gratification. 3) The ego (which is the system that mediates between the id and the superego).

    • Word count: 986
  5. sales promotion

    It is followed by a small fall in sales to below normal level because some consumers will have stocked up on the product during the promotion (Jobber, 2004). There are several sales promotion techniques for increasing customer demand. Free samples and money off cause immediate benefit to consumer but it is very expensive way for the company. Also, encouraging repeat purchase by free premiums may require advertising support.

    • Word count: 434
  6. SWOT analysis Wal-mart

    all types of goods from clothes to electrical items, from jeweler to garden equipment and therefore caters to a wide range of individuals and needs. Weaknesses * In the last few years the organization has faced much litigation from employees accusing it of unfair employment activities - especially from its female workforce that has given the organization a bad reputation as an employer.

    • Word count: 495
  7. SWOT Analysis ExxonMobil

    * The organization has been innovative in the past and continues to be very innovative currently too by spending a lot on research and development to come up with more efficient and effective ways to manage the energy resources and reduce the negative impact to the environment. * The organization has a global presence and thus has access to a wider customer base and a larger market than other energy companies.

    • Word count: 487
  8. thorntons casr study

    - Ice cream - Diversification - Caf´┐Ż Thorntons - T-shirt & underwear (St valentine) S W O T STRENGTH WEAKNESS - Brand name - High Quality Products - The market the operate In very lucrative - Good quality of service, include personalised message - Gift wrapped - Shareholders - Franchise - Loss of key staff - Acquisition policy - In house manufactured (made sometime difficult to meet the demand in seasonal pick) - Location - Outlets of shops - Products variations/seasonality OPPORTUNITY THREAT - EU markets - Organic growth - More automation - Extension - Own label products for supermarkets - Special product for airport dutyfree shops - Out of time expansion - Supermarket

    • Word count: 732
  9. Human Capital Concepts Worksheet

    The company assumed that employees from both companies would easily adapt to the changes. "Convincing people to change something that has historically worked for them requires special skill. Current organization members need to understand that existing HRM practices that were useful in the past may no longer fit the new realities of the organization" (Dreher & Dougherty, 2001, p.40). Behavioral Impact of HRM Practices The transitions at Interclean were going to happen despite of the approach or beliefs of employees. The company failed to recognize how certain groups of employees would respond. The prospects of some discontented workers were revealing but administration preferred to just keep everything quiet.

    • Word count: 708
  10. SWOT analysis

    difficult to install - More costly to service than conventional top-loader - The competitive and demanding environment - Costs increased, driving the retail price higher - Delayed introduction - Low advertising, mass media advertising was limited to a brief television advertisement - Front-loading washer had experienced very little with US consumers - Consumer negative perception and concerns Opportunities: - Energy-efficient saving, it would cost less to operate, use less water and energy - Product differentiation in an industry very competitive and demanding

    • Word count: 550
  11. What is Marketing

    In my research, I find Coca Cola to be a successful company when marketing their product. This company was initially established in 1883 and has been able to keep its brand for more than one hundred years, and they are constantly providing new products for consumers. The first president for the company began marketing their brand by giving trinkets and prizes with their label as well as providing free samples and coupons to consumers who were unfamiliar with their product. Free stuff, means word of mouth and referrals. In Coca Cola's marketing efforts, over the years, they continue to create different flavored sodas have expanded internationally from China, Italy, S Africa, Japan.

    • Word count: 768
  12. Public relations (PR) is the practice of managing the flow of information between an organization and its public

    But for PR applicants like me, there are several related fields to PR we should know and consider applying for the similar program of these fields. Some programs in these related fields actually have the same goal as the programs in PR though they have different titles. * (Strategic) Public Relations Public Relations as major of MS program is developed to recognize that in today's society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of the curriculum is to educate students for careers in communication-based activities in such organizations.

    • Word count: 957
  13. enterprise skillz

    Many Entrepreneurs followed this invention looking for ways of developing it. And because of this, faster, safer, and commercial planes have been developed, which has led on from each innovators ideas. The McDonalds brand started developing in 1954. Ray Kroc, had teamed up with the McDonalds brothers and began the production by opening 8 restaurants. However the three entrepreneurs didn't stop there, they continued opening more branches and began to work out a way the brand can appeal to certain group markets.

    • Word count: 707
  14. Crime in Britain during the war

    Looting was allegedly a big problem in large towns or cities where possessions were taken from bombed out buildings. Source G conveys this point as it focuses on the subject of looting during a bomb raids by AFS officers. The officers are shown to have stolen a number of valuables from a bombed out house including jewellery. This source is useful and reliable as detailed research into war crime had been undertaken before making the source.

    • Word count: 490
  15. The Common Agricultural Policy.

    farmer who has big wheat fields need big combines to gather in the harvest. One of the first aims of CAP was to increase food production so that the EU became more self-sufficient in foodstuffs. There were introduced along side support policy to increase outputs. So, if there is a shortage of any product, CAP invested money on this product to increase amount of it. Farmers were paid for grow this product. But when there was sufficient amount of it the subsidies were removed.

    • Word count: 632
  16. cadbury market research exercise part 4/4

    I then made another questionnaire which was smaller, to discover some more information which needed to be discovered. During this investigation, I have discovered many things about what the product should be like, what the price should the chocolate bar be, how it should be advertised, where it should be sold, what kind of packaging should the chocolate bar have and what type of chocolates do children aged between 14 and 16 years like. The product itself is a chocolate bar. This chocolate bar is aimed at children aged between 14 and 16 years. From my research which I have conducted, I have discovered that children in this age group prefer to eat milk chocolate rather than white or dark chocolate as thirteen out of twenty children preferred milk chocolate.

    • Word count: 906
  17. Free essay

    Cadbury market reserach exercise part 1/4

    Also, the product should be within the interests of 14 - 16 year olds. How much should it cost- This is important because the price has to be affordable for 14 - 16 year olds, and would probably be similar to that of other chocolate bars aimed at this age group. Where they should be sold- This is important because the locations where the chocolates are sold have to be where 14 - 16 years olds may go. The locations should probably be near schools, youth centres and leisure centres. The product should also be sold to supermarket chains as they buy products in large amounts How they should be promoted- This is important

    • Word count: 577
  18. contestable market

    Homogenous goods- this is where goods that many of the retail companies produce have to be of the same sort. Good knowledge- many of the retail competing at the same level, has to have a good knowledge of the business industry and the market that many of these competing against. Also these companies have to have a decent knowledge of each other. What their doing to attract customers buying from their store. Tesco's has taken this into account by having a good knowledge of their competitors and also the business industry that's why they are now market leader in their market which would be very hard for their competitors to compete against.

    • Word count: 919
  19. This memo will look at the structure, conduct and performance of the Whisky industry and make recommendations as to its future.

    The rest of the market is made up off other smaller distilleries2. Their products are similar, but each company has created his own brands and image. Barriers to entry are high, because of levels of required marketing expenditure, which new entrants have to face3. As well as the Scotch Whisky Order (1990), that states that a whisky can only carry the name Scotch, if it is distilled and matured in Scotland. Conduct: Mergers and acquisitions in the past have led to an industry structure, which could be described as oligopolistic. This structure may support collusions between the companies about prices.

    • Word count: 840
  20. Computer Aided Design and Computer Aided Manufacture.

    An example is if the length is 22.3cm the length will be between 22.28 and 22.32. After setting the dimension I can use CAD to create the title "Vegetable Lasagne". I can use CAD to select the various colours and fonts. I can use scanners to scan in background artwork. I can also use cameras to take pictures of my product then transfer these pictures onto the packaging using specialised software. In can also use formula to work out the precise nutritional information and then using software place this onto my packaging.

    • Word count: 544
  21. coca cola marketing objectives

    This would mean that its profits would increase and it will be able to spend more on marketing. The effect of this would be that its competitors will not be able to compete and will lose there market share. If coca cola is introducing new brands it will mean that there are more of its brands on a shelf in a shop which would increase the chance of the a person choosing a coca cola brand which will increase Coca cola market share and profits.

    • Word count: 945
  22. Describe key features of after sales service to be expected from a high street FMCG retailer.

    If any technical questions that can not be answered the staff should call the technical staff to explain the problem or give advice. But providing information and advice even after the product is bought from Phone 4 U is compulsory. After I bought my N70 Mobile Phone I was not to sure on how to use the Radio on my phone so I called Phone 4 U and asked them how and they explained to me clearly in one by one step on what to do and where to go and they helped me all the way until the radio start working.

    • Word count: 992
  23. Promotional Aspect for Harry Potter Game

    We have produced a game cover which we will use to promote our product to our target market. It has animations on how the game will look like when you play it. The method of promotion is advertising. Advertising is when a sponsor pays for the non-personal presentation of a message: * Advertising has a sponsor, someone - normally the manufacturer - who pays for the product to be advertised.

    • Word count: 538
  24. Marketing Mix

    Price- the price of a product is an important selling point, as the customer will want to be able to buy a product of high quality at a low price. In order to compete with similar products the price of the product will have to be reasonable and the product still needs to give the customer an impression of a maintained high standard this is known as value analysis. The price will also have to make a profit, as well as being competitive. Discounts and price discrimination have to be kept in mind, if it is relevant to the product.

    • Word count: 957
  25. How do brands sustain popularity in a saturated market?

    Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration.

    • Word count: 818

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