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University Degree: Marketing

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  1. Comparative analysis

    Questionnaire I will gather the primary data through the questionnaires as they contain straightforward questions and are easy to conduct. This is one of the effective ways of collecting the views of the consumers in the fashion industry. The questionnaire will be given to my friends, classmates and to the customers of these three brands. Secondary research This research will be based on the second hand information which has already been used. This will include my research from newspapers, web sites, academic journals and books related to this report.

    • Word count: 3688
  2. Free essay

    The project will be following a plan for the data collection to gather sufficient information and start an appropriate business plan for the Water Lily project. The results would help the Japanese investors plan on how to make the product thrive in the L

    Lastly, a schedule of the activities or a work plan should be created and should be rigorously followed. Importance of preparing a plan for data collection: For every project or task that will be done, there should always be a plan that should be followed. It will serve as a guideline for those who will be part of the project. The plan will give a clear overview of the tasks that should be carried out and who should perform the task and the estimate duration of tasks. It could clearly identify the goal of the project and who will be the stakeholders of the project.

    • Word count: 2117
  3. MARKETING PLANNING

    A key element of the planning process is the evaluation of the plan. It is necessary to measure the success of the plan and to take corrective action if necessary. Figure 1: Planning Process 2.0 Marketing Planning Marketing planning is a system or process of assesses to marketing opportunities and resources determine marketing objective and develop a thorough plan for implementation and control. It also decides what it wants to do with each business unit and help the company attain its overall strategic objectives.

    • Word count: 2813
  4. Comparison of Quality Between Diamond and Aquasana Drinking Water Filter

    This technology is very popular in Japan, and has been widely hailed as a breakthrough health therapy. Price - RM2980 Comparison on Product's Quality 1. Performance Removes Contaminants Diamond water filter Aquasana water filter Chlorine YES - 97.9% YES - 99% Lead YES - 98% YES - 99% Cysts YES - 99.5% YES - 99.9% THMs YES - 99% YES - 99% VOCs YES - 99% YES - 99% Lindane YES - 72.7% YES - 99% Alachlor YES - 95% YES - 98% Atrizine YES - 97% YES - 97% Benzene YES - 97% YES - 99% TCE's YES - 98% YES - 99% MTBE's NO YES - 97% 2.

    • Word count: 1906
  5. Vietnam's international environment analyse

    The Socialist Republic of Viet Nam is the whole name of Vietnam. This country is located on south of Asia, there are several countries around it, such as China, Laos, Cambodia. The acreage of Vietnam is more than 330 thousand square kilometers. POLITIC OF VIETNAM The environment of politics is similar as Chinese, there is only one party administer the whole country and people, which is the Communist Party. The Vietnamese government has sweeping political and economic powers and controls all the aspects of the political system.

    • Word count: 3073
  6. Contact Energy - Adding Customer Value

    The current recessionary state of New Zealand's economy adds a greater significance to add Customer value for competitive advantage, as Customers are increasingly on the lookout for being provided with the best service and value for their money. This is increasingly evident in the way firms identify themselves i.e. Meridian energy associates itself as a clean green generator of Electricity. The literature review below discusses how and why to further add Customer value and the resulting benefits that the firm (Contact Energy)

    • Word count: 1997
  7. The Impact Of CSR on Consumer Behaviour

    These facts also clearly show how the objectives of our research were derived. In 2007 a Guardian report revealed that factory workers who make clothes for high street retailers are being paid as little as 13p per hour for a 48-hour week, India's biggest ready-made clothing exporter, Gokaldas Export, supplier of brands such as Marks & Spencers, Mothercare and H&M, verified that wages paid to garment workers were as little as �1.13 for a nine-hour day. This falls below the minimum international labour standards established by the Ethical Trading Initiative (ETI), whose members include Marks & Spencers, Mothercare, Gap and Primark.

    • Word count: 2109
  8. Should Renault Samsung Motors modify their pricing strategy to increase their sales of QM5 in South Korea?

    All the factors which affected the price of QM5 will be discussed. The main outcome of the analysis will be summarized in the conclusion and give advices to modify the price and the design. However, further research in relation to the South Korean car market is required and this report concludes by detailing further action and unanswered questions for 'How could modified strategy of RSM help QM5 to reposition itself as a market leader in South Korean car market? ' Words Count - 200 2. RESEARCH PROPOSAL Should Renault Samsung Motors modify their pricing strategy to increase their sales of QM5 in South Korea?

    • Word count: 5822
  9. What is brand equity?

    Brand equity may ultimately visible itself in several ways. Furthermore I think the amount of damage to the GM brand from a bankruptcy is unlikely at this point because GM's brand value is going down anyway. How much brand equity can GM have when they're selling cars at employee pricing, with heavy motivations. At a loss, just to get them off the lots? Once you've established yourself as the low cost provider you don't have much in the way of brand equity, because the marketplace won't pay a premium for your product.

    • Word count: 1064
  10. Buyer Behavior about McDonald

    That is, in the stimuli that consumer select from the environment and the observable behaviors that result. Two behavioral theories with great relevance to the marketing are classical conditioning and operant conditioning. 2.1 Classical Conditioning Classical conditioning is a type of learning discovered by Ivan Pavlov in which a neutral stimulus comes to bring about a response after it is paired with a stimulus that naturally brings about that response. The principles of the classical conditioning process (http://psychology.about.com/od/behavioralpsychology/a/classcond.htm) (i) The unconditioned stimulus is one that unconditionally, naturally, and automatically triggers a response.

    • Word count: 3861
  11. Strategic Marketing: The Boeing Company

    The strike caused production to be shut down, and orders to become backed up. Boeing was faced with many problems through the duration of the strike, which was headed by approximately 27,000 Machinist, but measures were taken to resolve the strike, continue productions, and pick up where the company left off (Lunsford, 2008, p.B3). Currently, Boeing is dealing with problems that resulted from the strike, and are focusing on production and mechanical issues of their 787 Dreamliner. Boeing, while dealing with company issues, production problems, and new projects, strives to maintain the company's reputation while living by the company's mission for Aerospace leadership.

    • Word count: 3758
  12. Corporate Social Responsibilty

    The ethical questioning can be seen from this perspective with organisations not being fully responsible; the use of 'Carroll Social Responsibility Pyramid' underlines how organisations categorise the importance of each factor in the pyramid, this can also illustrate that some will just do what necessary to survive. It can be argued that with the competitive nature of the supermarket industry its firstly important to make sure they are making a profit, but with CSR this can also be used as a tool to progress & implement it in the organisations strategy & use its core competencies to achieve its goals.

    • Word count: 3021
  13. Sports Marketing Plan for Athlete

    This will allow him the exposure he needs, as well as substantial exposure to a brand he can grow with throughout his baseball career. Some of Bryce's Recent Accolades and Achievements: * 2009 Baseball America High School Player of the Year * 2009 Ryan Howard Award (International High School Power Showcase Home Run Derby)4 * 2008 1st Team All Sunrise Division Catcher * 2008 1st Team All State Catcher * 2008 Player of the Year North-East Division * 2008 Batting Average Leader for the state of Nevada * 2008 All World Team Being that Bryce is only 16 years of age, he is to be compared to young serious athletes that were in his shoes when the hype happened.

    • Word count: 2160
  14. We, the students of International Business have been assigned the task of developing an entry strategy for Britannia Industries Limited (BIL) to launch its trade in Argentina.

    1. Company Overview Starting in the year 1892 (Makeover of Britannia, 2001) as a small manufacturing unit in Central Calcutta with a capital investment of Rs. 295, Britannia Industries Limited (BIL) has a rich legacy of 117 years to become the present confectioner behemoth in the segment with a command of 30% share of the biscuit market against the other two major players, the contemporary Parle at 30% and the relatively new entrant ITC at a meagre 10% (Go INDIA 2009), constituting approximately 75% of the total segment.

    • Word count: 7903
  15. The Cheescake Factory Marketing Plan

    234,145 $ 243,510 $ 253,251 Subtotal Direct Cost of Sales $ 236,442 $ 245,899 $ 255,736 Situation Analysis 2.0 Situation Analysis This year (2009) marks the 31st Anniversary of the first Cheesecake Factory restaurant opening in Beverly Hills, California. From its humble beginnings, this company now has grown to 146 dining restaurants operating in 34 states and the District of Colombia. What has made this company unique and successful to the consumer is the wide range of menu items and healthy alternatives it now offers the consumer.

    • Word count: 3213
  16. Business Case Analysis - Kitchen Cubes

    Will all the long hours and dedication to both companies eventually wear him down? Co-owners of Kitchen Cubes, Zach Molgaard worked as a pilot for two years for corporate jets out of Kenosha Airport. Jake Molgaard did missionary work and was a youth pastor at a Clermont, Florida church for one year. Both brothers quit their jobs and went to work for Saco Industries in Lowell, Indiana. Working at Saco gave both Jake and Zach the experience they needed to start their own business. When you first walk through the doors of Kitchen Cubes you get the look of a franchise store with a family owned touch.

    • Word count: 1925
  17. What marketers do

    Determine what those needs and wants are and deliver to them more efficiently and cheaply than your competitors. Needs and wants are not the same, human needs include: food, shelter, clothing and safety whereas wants are desires for goods that will satisfy a need, so what marketers do is turn needs into wants. The Marketing Process In order to achieve this, as a first step marketers will need to understand the needs and wants of their customers. To determine these certain needs and wants marketers will perform primary and secondary research. Marketers do this because it provides invaluable information used to create their marketing strategies.

    • Word count: 1253
  18. Case Study Analysis Using VIPI " Toyota Prius (Hybrid)

    17 TABLE 6: MARKETING BUDGET BREAKDOWN 28 TABLE 7: ADVERTISING EXPENDITURE BREAKDOWN 29 1.0 EXECUTIVE SUMMARY 2.0 INTRODUCTION Evidence of global warming continues to increase with data showing that most of the warming in recent decades is attributed to human activities (Joint Science Academies' Statement 2005). CO2 is the main man-made contributor to global warming, accounting for about 85 per cent of the UK's greenhouse gas emissions in 2007. Though the UK has seen a reduction in CO2 emission from 590 to 544 million tonnes from 1990 to 2007, CO2 emissions from transportation has increased from 110 to 122 million tonnes within the same period (DEFRA 2009).

    • Word count: 5103
  19. Expedia E-Commerce

    En el a�o 2006, Expedia recibi� el premio Webby Award en la categor�a de "Mejor Web de Viajes "y un Stevie Award por la American Business Association a la "Compa��a m�s innovadora".5,6 Los directores de administraci�n de la corporativa Expedia Inc. son Barry Diller y Dara Khosrowshah, los fundadores del entrepreunership en 1995 son Rich Barton and Lloyd Frink. Una descripci�n general del Sistema de Bloomberg: [ 2. �Cu�les son los componentes del modelo de negocio de EXPEDIA, INC. ?

    • Word count: 4495
  20. Marketing Research on Olay

    From time-release, to heat activation, to nanosphere bursts, to film technology, specialty actives and delivery systems are helping drive the fast-growing cosmeceutical market, at US$2.5 billion in the U.S. alone. Anti-aging skin care products are expected to grow 11% annually by 2008. The slow release into the skin sustains the benefits of the active, meaning better, longer-lasting products. With skin care accounting for 59% of the cosmeceuticals market, new actives for skin care have plenty of room to grow. Consumers are returning to the notion that natural is healthier, and the natural, holistic approach to personal care has regenerated itself in the form of organic preservatives.

    • Word count: 5094
  21. Marketing Research on Catering

    Appetite Catering will penetrate the market by offering a wide variety of services such as, providing services to any kind of event, modified products, buffet and home delivery. By these steps Appetite Catering will try to differentiate its services and will capture the existing customer. Lower price will help to drag the attention of new customers and grab the customers of competitors. 3. Market Segmentation The two main market segments are individuals hosting social events and business customers catering lunches and meetings in there work place.

    • Word count: 2957
  22. Questionnaire design to identify customers(TM) attitudes to new product

    Respondents can be divided into three main focus groups: 1) Distributors, 2) OEM's and 3) End users. In percentage representation it will be as follows: 50% of business goes through 260 distributors globally, 40% to end users and 10% to OEM's. Non-customers are divided as agency or independent experts. Method A series of surveys through the use of questionnaires will be carried out to collect information on attitudes towards to OPC product. Both standardized and structured questions will be asked to reduce bias caused by questionnaire design.

    • Word count: 1301
  23. Market Research Brief - OPC

    and field offices throughout Europe and Asia, TSI has established a worldwide presence in the markets. For more information, please refer to TSI's website at www.tsi.com. 2. Project Rationale The market for Optical Particle Counters (OPCs) is much diversified as most commercially available instruments are targeted at clean room and micro-contamination monitoring. New TSI research OPC is addressed for markets where TSI particle instruments business has established an expertise and market presence due to high product quality and attractive business/pricing, and can fill gaps (i.e. make use of market opportunities) - both in TSI's product line and the ones of our competitors.

    • Word count: 1133
  24. Market Research proposal - OPC

    The product is a unique, high-end research instrument but along with its superior performance is its high price. When customers contact TSI for a lower cost product and lower resolution substitute, sales managers cannot satisfy them. Often times customers end up purchasing an OPC product from other competitive companies. To fill this gap, TSI now is considering the possibility to offer two OPCs, which were preliminary introduced to US customers. One of the new OPCs has 8 channels total of equivalent sizing in the range of 0.1 to 10 micrometer with a price of about $10K. The price of more advanced OPC with nanoparticle measuring capabilities is about $25K.

    • Word count: 2998
  25. Research Proposal For Customer Satisfaction Survey (A Study of 20 Customers of a leading national Dairy In U.A.E)

    healthcare, temperature control at the sheds, the milking techniques, the artificial insemination and embryo transfer programme are amongst the best in the industry. At every stage of the processing of the milk, dairy products and fresh juices quality standards are stringently adhered to; ensuring that every bottle/pack that leaves the factory meets the famed Al Rawabi quality. It goes to the credit of the company and the nation as a whole, that AI Rawabi Milk and Fruit Juices are comparable to the best in the world.

    • Word count: 2796

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