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University Degree: Marketing

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  1. Walmart Case Study. This paper will provide Walmart with a business plan regarding their most intriguing opportunity, which is boosting their internet sales by connecting with the new generation through new age technology.

    However, one of the biggest issues Walmart is facing will be to keep up with the ever changing technology. Walmart cannot afford to be left behind and let their global internet sales decline because they are not in tune with the new age technology. Executive Summary This paper will provide Walmart with a business plan regarding their most intriguing opportunity, which is boosting their internet sales by connecting with the new generation through new age technology. Computers and smart phones have become part of daily life. Personally, I cannot remember a day where I have not looked at my laptop or IPhone.

    • Word count: 2225
  2. The purpose of this study is to investigate how IKEA succeeds in a business world by using Corporation social responsibility (CSR) as a long term strategy.

    It is concerned with how a company tries to be beneficial to all its stakeholder groups. Many companies today run businesses with CSR especially big companies. They try to involve in activities that will keep both the business and social environment sound. The effects of CSR cannot be overemphasized. They range from companies running business well to environmental improvements. CSR can also go a long way to improve on product quality and service to customers. And wonder how companies run businesses with CSR in an adverse competitive business world. Today, competitors of some businesses already practicing CSR and beginning to embrace this new philosophy of business.

    • Word count: 6236
  3. The Need for Security Doors Remotely Controlled by a GSM-device market research proposal and questionnaire.

    Each of the four cells considers various combinations of product-market options. Growth can be achieved organically (internal development) or through external acquisition. In this case the innovation uses outside technologies which are applied into one of the firm's existing products. Figure 1. Current products New products Current markets New Markets Ansoff Matrix Source: Innovations Management (2002), 2nd edition One of Ansoff's proposals is that growth opportunities exist through offering of improved products to existing markets. This is the subject of my research and I will try to prove that innovation leads to competitive advantage subsequently to growth.

    • Word count: 1696
  4. The purpose of this essay is to analyze the marketing environment of low-cost motor scooter of capacity of 50cc, 125cc and 200cc. It will discuss about the various factors that influence business environment.

    In this essay, microenvironment and macroenvironment analysis will be used to analyze the global marketing environment. Figure 1:The Organizaion's Marketing Environment Source: Palmer, 2000 2. Market Situation According to research, consumer expenditure on purchase of cars, motorcycles and other vehicles sector grew steadily year-by-year from US$1,043,415.50 mn to US$1,198,219.70 mn during the time between 2005 to 2010 (Euromonitor International, 2011a). The research reveals that people are more likely to own two-wheeler or four-wheeler vehicles rather than living without them. According to another study (Datamonitor, 2010), the global motorcycle market is valued at approximately $61.50 billion between the years 2005-2009.

    • Word count: 1842
  5. Maintaining an organisations corporate identity.

    Afterward you have to check all elements of the actual identity and compare it to the desired image. Finally if necessary a plan to conform the corporate identity has to be formulated. But the problems in maintaining a corporate identity are that a corporation continually has to ensure the quality of their suppliers' products. Because of the globalisation more and more products get sourced and a bad quality of a supplied component will go back to the own company. Furthermore ethnical and environmental issues have to be considered.

    • Word count: 795
  6. Strategy for Entry in the Swedish Market for Solid 55 Ltd

    The Environment 8 1.1.1. Structural drivers of change 9 1.1.2. The Market 10 1.2. The Strategy 11 1.2.1. The focused differentiation strategy - Route 5 12 1.2.2. The hybrid strategy - Route 3 13 2. International Marketing Analysis 14 2.1. Definition 14 2.2. Structure 14 3. Strategies for entry in a foreign market 15 3.1. Motivations to internationalize 15 3.1.3 Exporter profiles 17 3.1.4. Market entry strategies 18 3.1.4.1. Alternative market entry methods 18 CHAPTER 2. THE ENVIRONMENT, THE COMPANY AND ITS STRATEGY 22 1. The Environment 22 1.1. Globalisation and government stability 22 1.2. Legal factors 23 1.2.1. Ordinance on the Material Requirements and Evaluation of the Conformity of Construction Products 24 2. The Market 25 2.1.

    • Word count: 12858
  7. Marketing a new, efficient air conditioning system.

    For our company that focus on the heating and cooling function products such as air conditioners, furnaces, heat pump, air handlers, and so on, should keep up the pace to innovate and launch out the products that can meet the requirements of consumers. For now, our company, YORK organization is going to launch out a whole new innovate air conditioner in the Affinity Series Split Air Conditioners that name as CFE Air Conditioner that contain multifunction that improve in the areas such as indoor air quality, energy, pollution level, and life cycle of product.

    • Word count: 4711
  8. Marketing Super Powder Clothes Washing Powder in Malaysia.

    In this particular process, they choose the market segment they want to serve. It is also important to be clear with the market positioning process as it will place the products in the mind of customers that they will know the benefits offered and result in a purchase. Our company, SOUTHERN LION, joint venture between LION CORPORATION JAPAN and LAM SOON (M) BHD, is a leading FMCG marketing and manufacturing company. The company is committed to creating and building great brands that will improve Malaysian lifestyles. Apart from being an ISO 9001 accredited company, we are also honoured to be certified under ISO 14001 for Environmental Management and GMP for personal care products.

    • Word count: 3564
  9. Product Differentiation Analysis Nintendo Wii

    Nintendo's main business function is to manufacture leisure equipment for home use [1]. Nintendo had over 4,700 employees listed within its workforce during the year 2011 [1]. Nintendo is listed as Japans third most valuable company with a staggering market value of over US$85 billion [2]. Nintendo has shipped a staggering 94.97 million units of the Wii gaming console since its release in 2006 [3]. Typically most gaming consoles are targeted toward the younger market between 5 and 22 years. The strategy employed by Nintendo with the Wii was to broaden their target market and focus on people of all ages.

    • Word count: 2839
  10. Case Analysis Frito-Lay, Inc. - Frito-Lay Company has a limited number of resources to expend and is deciding to introduce a multi-grain chip in the salty snacks category named SunChips. This final decision will be made after testing the product

    There are various levels of competition in the marketplace from national brands to local that prove entry into the market comes at a moderate investment. With a manufacturing facility which can often has been contracted out to supermarkets, copy-cat products have lower implementation costs and can offer a substitute product often at a lower cost. This competitive environment would add difficulty if the market was not so large. With consumer demand high and preference broad, the various levels of competition and various product lines are able to become successful if they can find a market niche with a high repeat rate of return which is a key success factor in order to stay profitable in this market.

    • Word count: 2675
  11. Case Analysis Palladium Door, Inc. Palladium Door, Inc. wants to increase 2003 sales by 36% in 2004. There is concern whether the current distribution strategy used by Palladium would be adequate to achieve the goal.

    The sales target for Palladiums next year is 12.5 million which represents 36% increase from the previous year. With these aggressive targets, Palladium must increase focus on multiple high risk but targeted marketing projects. Palladium is in the manufacturing and distribution business not retail. Palladium is in the middle of the supply chain for doors. It relies heavily on its network of independent dealers to funnel its products into the market to the end user which utilize the product. The supply chain starts with material manufacturing of equipment, and then flows into product manufacturing, distribution, retail sale then installation and maintenance.

    • Word count: 2546
  12. Groupons Strategy to Differentiate Itself Despite Increasing Competitive Threats

    Thus, the participanting merchants benefit due to the large economies of scale, and Groupon benefits since it receives 50% of the money collected from each transaction. As of April 2011, Groupon employees more than 6,500 people (doubling its staff in the past five months) and targets more than 12 million registered customers in 500 markets around the world.2 In the Raleigh, NC market, recent coupons have included: * "$1,495 for Nine Zerona Laser Body-Contouring Treatments at Laser Lean in Chapel Hill ($3,400 Value)

    • Word count: 1480
  13. B2B marketing Case Study. Crystal Group has also extended its vertical capabilities to include the production of knit fabrics, denim washing, garment dyeing as well as printing and embroidery. These successes have made the Crystal Group competitive both

    Its total turnovers were HK$7,800 million in year 2010. Per its 5-years plan, its total turnovers will be HK$13,500 million in year 2015. During the future 5-years, its production bases will be increased from 5 locations into 7 locations to achieve its increasing capacity needs. After year 2015, it will become one of the most productive enterprises in Garment industry. Quality products and services (customers favorably regard as value for money) At Crystal Group, its customers are at the heart of the business strategy. Its focus on customers' needs and expectations has given it a strong customer portfolio.

    • Word count: 3233
  14. Rayban Direct Marketing Project for the UAE

    It also makes sunglasses and prescription frames for a multitude of designer brands such as Chanel, Prada, Polo Ralph Lauren, Stella McCartney, Tiffany, Versace and Vogue. Ray-Ban's main competition are the highly renowned high-end fashion companies such as Gucci, Police and Armani as the decision of purchase is mainly attributed to being a lifestyle and fashion statement prior to convenience purposes in most cases especially due to the popularity of Ray-Ban sunglasses. Ray-Ban has seven main sunglasses collections which include Families, Icons, Active Lifestyle, High Street, Fast and Furious, Tech, and Craft with price range go from 80$ to 190$ a pair.

    • Word count: 5004
  15. Value Creation at Bramble Berry - Bramble Berry has expanded its offerings to include the materials to create a myriad of bath products, candles, and, perhaps most importantly, knowledge

    which best reflects a third level corporate culture (Wheeler, Colbert, & Freeman, 2003, p. 11). Desire and vision do not always match the actual outcome and it is interesting to consider the great lengths Faiola has gone to maintain Bramble Berry's customer, community, and sustainability focus. Faiola clearly understood the value of networking early on and was quick to jump on board, creating a number of blogs and networking channels that are of value to a number of different stakeholders.

    • Word count: 912
  16. In this report, Handu Hotel, a famous local hotel in the city of Chengdu, China, was chosen to be analysed using the 7P marketing mix.

    Table of contents 1. INTRODUCTION 1 2. BACKGROUND OF HANDU HOTEL 1 2.1 Background of Handu Hotel 1 2.2 Personal Experiences 2 3. 7P'S ANALYSIS FOR HANDU HOTEL 2 3.1 Service Product Analysis 2 3.2 Pricing Analysis 3 3.3 Promotion Analysis 4 3.4 Place Analysis 5 3.5 People Analysis 5 3.6 Processes Analysis 6 3.7 Physical Evidence Analysis 7 4. RECOMMENDATIONS FOR HANDU HOTEL 7 4.1 Recommendation for Price Strategy 7 4.2 Recommendation for Promotional Strategy 8 4.3 Recommendation for People Strategy 8 4.4 Recommendation for Processes Strategy 9 5.

    • Word count: 4752
  17. Wine marketing in New Zealand. The purpose of this report is to analyse typical decision making processes for the purchase and use of the womens magazine and bottled white wine by the selected target segment - 6 single Kiwi women age

    This report will applies an extensive range of models of buyer behaviour which will be discussed in following order: situational influences, purchase involvement, perceived risks, problem recognition, information search behaviour, evaluation of alternatives, decision rules, purchase and store choice, post purchase behaviour, post purchase evaluation and perception and learning. The application of the buyer behaviour models are used to understand the typical decision making process likely to be followed by the selected target segment for the purchase and use of bottled white wine and women's magazines.

    • Word count: 6605
  18. Marketing plan for New Zealand Dairy Food (NZDF) launch of a squeezable yoghurt product.

    Achieve 65% market share in the total yoghurt market; with a 3% increase per year with in the next 3 years start from 2004. The company is also going to spend a large amount of money on media support to the squeeze pack yoghurt. The company is also going to distribute the product both in supermarket, department store, and specialty stores. This plan also details how this can be achieved with an investment in personal and resources, and how the plan will be monitored to complete.

    • Word count: 7223
  19. MARKETING PLAN FOR United Breweries Group VENTURING INTO SOFT DRINK BEVERAGE SEGMENT

    The UB group is also into manufacture of fertilizers. The group company has Mangalor chemicals and fertilizers have a factory at districts of Karnataka. UB Engineering Limited is the group's engineering business arm. It undertakes EPC Projects, Infrastructure, on-site fabrication of structures, installation, testing and commissioning of Electrical etc. The company was initially established as Western India Erectors in 1963 and came under the UB Group in 1988. As per the companies latest plans it wants to enter the non-alcoholic beverage segment in the Indian Market.

    • Word count: 3261
  20. Creative brief - This is the first sports beverage to be endorsed by Tiger Woods and the first one to relate to the sport of Golf. Gatorade Tigers target audiences differ slightly from the usual Gatorade consumers. Their Platinum Customers (Primar

    This is a new product and consumers need to be aware that this product does exist and what it looks like. This is the first sports beverage to be endorsed by Tiger Woods and the first one to relate to the sport of Golf. Gatorade Tiger's target audiences differ slightly from the usual Gatorade consumers. Their Platinum Customers (Primary Target) would be males aged 18-35 with interest in sports, particularly golf. Most likely these would be weekend golfers who are passionate about the sport, purchase high end golf equipment, and are looking for ways to improve their game.

    • Word count: 813
  21. Discuss the Decision of Porsche to Enter the Chinese Market

    Since 2008, China has been the leading car manufacturing country in the world conferring to production volume (Chang, 2009). This illustrates that cars are brought up particularly rapidly by the Chinese market. The Chinese car market; nevertheless, isn't just dependent on cars manufacture. They similarly import a excessive deal of vehicles. China is one of the BRIC economies, and consequently has a promptly budding economy and successful markets. On the basis of these points, it appears a worthy idea of Porsche to start manufacturing and retailing cars in China. An alternative intention that'd suggest it's a respectable idea for Porsche to start marketing their cars in China is the circumstance that the high-end, and more extravagant, car market is developing twice as fast, compared to the rest of the car industry.

    • Word count: 1071
  22. Discuss FIVE (5) factors for Wal-Mart from a marketing perspective that has contributed to the companys success.

    Wal-Mart will "everyday low" sales philosophy through the shop introduced to Europe, Asia, Latin America, has been widely accepted. "Always low prices" philosophy is for the retail sale of the overwhelming majority of consumers, that middle-income and low-income stratum. (Erenber, 2010) In a marketing perspective way to read Wal-Mart, the price is the always measurement criteria within most customers, which brings Wal-Mart profit and success. 1.2 The Product In Michael Bergdahl and Rob Walton's (2007) said that as Sam Walton wanted to exceed his customer's expectations of an ever changing mix of products and prevented customers from the thinking of the bargains were too good to be true, he tried to keep all merchandise in humongous quantities so as to ensure they were never out of stock.

    • Word count: 4065
  23. Blue Nile pestel analysis. Blue Nile is a publicly traded company. The company was established in 1999 and is headquartered in Seattle, WA and is one of leading online retailers of diamonds and fine jewelry.

    By increasing the exposure of the Blue Nile brand, the company can achieve a higher customer base and increased revenues. Through increased advertising in magazines, posters and billboards consumers will be more familiar with the Blue Nile brand and what the company has to offer. Currently, most of its international sales come from its English speaking websites, but by making its websites more user-friendly for international customers, the company can reach a broader market. We recommend that the company outsource the creative advertising and creation of a marketing campaign to BBDO.

    • Word count: 26188
  24. The purpose of this paper is to examine on the University of East London (UEL) students perspective towards the future of university education and their reason for such. The two methods that had been used to carry out this study are focus group and survey

    According to Arthur (1989), university education is defined as teaching, research and social services activities, and it includes both the undergraduate level which can be referred to as tertiary education and the graduate or postgraduate level.Despite the increasing pressure on universities to ensure that graduate employability forms part of their learning strategy, a review of the current literature indicates that there is much confusion over what career is and the best way of helping students develop their future career by developing several skills (Harvey et al., 2004). Career is defined as a 'sequence of life experiences over time' (Arthur, 1989).

    • Word count: 5927
  25. lenovo2

    Simplifying assumptions are important when creating an economic model because it helps economists focus on the most important reasons for a phenomenon. How does assuming people are motivated by material self-interest simplify an economic model? Answer: Assuming material self-interest simplifies economic models because it means that everyone is motivated by the same principles. There are no altruistic individuals. In short it makes everyone similar and that allows models to be more broadly applicable. 3. Your roommate asks you for advice about what to do this Friday night.

    • Word count: 1000

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