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University Degree: Marketing

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  1. Strategic Market Planning for Social Media Platforms

    will be approximately $2.5 billion.7 From these statistics, it is evident that companies of all sizes are actively using different social platforms to reach their target segments. However, a shift of focus to social media marketing will bring substantial transformation to a company's strategic planning process. As such, this paper will answer a question that companies should ask when engaging in social media marketing: will it be more beneficial to leverage publicly available social media platforms or to build a platform in-house?

    • Word count: 5678
  2. Walt Disney

    • Word count: 5630
  3. Project on PSO

    The per capita commercial energy consumption in the country is very low at nearly 1/2 of the average of the developing countries. Whereas, the global per capita commercial energy consumption is 59 Giega Joule (GJ) and Pakistan is only 8 GJ. Historically, the country depends mainly on imported oil within the annual growth rate of about 7 percent. The current annual oil import bill runs at about US $ 1.5 billion, which equals nearly a fifth of the country, export earnings.

    • Word count: 4821
  4. Analysis of Target Market, Positioning and Marketing mix of Indian Bike industry

    The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. According to the figures published by SIAM, the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-�04. This high figure itself is suggestive of the importance of the sector. In the initial years, entry of firms, capacity expansion, choice of products including capacity mix and technology, all critical areas of functioning of an industry, were effectively controlled by the State machinery. A Growth Perspective of the Bike Industry Two wheelers segment has been the most vibrant in the automobile sector.

    • Word count: 10393
  5. LVMH: Strategic Integration and Expanding Brand Dominance in Asia. We will suggest our recommendations on strategic sectors and we will explain why LVMH has to focus on Asian market to guarantee its future growth.

    LVMH and its Environment A. The Luxury Market and its Segmentation 1) Analysis of the Luxury Market: " The Luxury-goods Industry " * The luxury-goods industry has known four different phases since the 19th century: - The elitist industry (19th to mid-20th century) emerged during the Industrial Revolution when major entrepreneurs created exceptional products, reflecting the elitist lifestyle of that time. As business grew more and more important, the reputation for exceptional quality evolved in well-established brands. The customer base became broader as the elites of the world became larger and more diverse.

    • Word count: 6763
  6. Marketing Research

    the airport with different and interesting billboards in a that way so that whenever customer are in Krakow they will remember their hotel. Secondly they have to rebuild the infrastructure of their hotel from inside and outside as well to fulfill the customer needs with providing good customer services. They have to recruit more staff so that if customer got any problem the staff is there for their help. The manager just cant rely on the tourist during summers but also for the people who travel for business and some other purposes so therefore he needs to target his group into two segments such as tourist and the people who travel for business.

    • Word count: 1678
  7. Free essay

    Service Marketing gap analysis

    Other backstage activities that are unseen by the customer include a kitchen staff preparing meals and laundry staff washing the sheets. (McColl-Kennedy, 2002) A hotel stay experience is determined by the brief encounters with the front-desk staff, bellhops, housekeeping staff, restaurant wait staff and so on. (Rust, Zahorik and Keiningham, 1996) These people who play an interactive part in the production and delivery of the service may be management, service providers, support personnel or even other customers. As other customers can directly affect how the service is delivered, as well as the overall satisfaction level, it is important for management

    • Word count: 3386
  8. Service Failure Recovery

    There is a focus on the work of Andrew Demind and Ni Deng - their journal article "Can service recovery help when failures occur", Is a valuable source as it gives results of surveys undertaken in hotels where service recovery has been utilized and demonstrates the difference of customer satisfaction both before and after service recovery has been practiced. In essence, once a service failure has been discovered, a clear strategy to recovery is desirable in order to minimise any risk and maximise recovery.

    • Word count: 3856
  9. THE ECONOMIC, SOCIAL, AND REGULATORY ASPECTS OF ADVERTISING

    If, for example, low price is important, they can buy an inexpensive economy car. If status and luxury are important, they can buy a fancy sedan or racy sports car. Many of our wants are emotional, social, or psychological rather than functional. One way we communicate who we are (or want to be) is through the products we purchase and display. In terms of our economic framework, by adding value to products, advertising contributes to self-interest - for both the consumer and the advertiser.

    • Word count: 4141
  10. Dairy Industry

    The competitive edge it has in the market and the opportunities available in the market. A report provides a comprehensive detail about the product and how it should be launched (marketing mix. A different web sources have been used during the report preparation which are mentioned in the end. Dairy industry in Pakistan Pakistan is the 5th largest producer of milk in the world with a total production of 28 billion litter of milk in a year. With the every passing day, dairy products are becoming expensive because live stock farming has not scientifically grown with the increase in population and also it did not match with the pace of urbanization.

    • Word count: 3016
  11. Research Proposal - Is proper brand extension necessary for the survival of the parent brand?

    Once the customers lose loyalty, brand extension leads to wastage of money, time and labour etc. Customer's unawareness of the brand's ability in new category makes the product suffer from the problem of incredibility. Customer behaviour towards brand extension may differ in quite a lot of ways. The understanding of these differences can play a significant role in the brand extension besides providing competitive advantage to any business establishment in growing market. INTRODUCTION This research proposal is based on the conceptual-theoretical Research method and the final research will attempt to test the hypotheses that have been derived from the review of literature.

    • Word count: 2672
  12. The essay is going to examine that why customers are discerning and reducing their spending in unpredictable economy and the challenges faced by marketers to regain the customers to maintain their sustainability.

    which reflects that customers are moving towards low cost products. Hence major retail companies are finding it difficult to win and retain customers in a global recession. According to Engel's law, "as real income goes down so does the share devoted to luxury products" (Burr Ridge, 2004). Customers are cutting down their spending on luxury items. Alistair Sandy, director of Sussex Orchids, said demand had fallen for luxury items and people have stopped spending on practically anything that's a luxury item (BBC news, 2009).

    • Word count: 2464
  13. BK CASE ANALYSS

    They state that their vision is to "proudly serve the best burgers in the business, plus a variety of real authentic foods....all freshly prepared.... just the way you want it" (www.burgerking.ca/en/1121/index.php). One of their goals is that they try hard to continuously increase their image and product line. Having integrity, diversity, fairness, team work, and commitment to excellence are only some of this fast food restaurants values. With Burger King's unique values and slogan they have created a position for themselves that separates them from other fast food restaurants.

    • Word count: 2596
  14. Free essay

    Consumer Behavior Theories Overview

    to focus on the apparently irrational purchasing requirements (some studies of motivation) and the use of logical flow models of bounded rationality (Howard and Sheth 1989). The latter approach has depended on in what is often called "information-processing model (Bettman 1979). Processing model of information relating to consumers as a logical thinker who solves the problem to your purchasing decision (Holbrook and Hirschman 1980). Compares the four basic approaches to creating successful interorganizational relationships and combines them into a single recipe for managing important relationships between firms (Palmatier, Dant, and Grewal, 2007). Service failed to meet the clients and the development of customer loyalty over time in the business-to-business markets. Cyert (1956)

    • Word count: 2654
  15. Ideas of business

    Mission Our mission is to offer unique products in the fast and convenient way to customers. 3. Business goals - Build the efficient website with the fast speed, no delay. The design of the website has to be elegant with many pictures of Bat Trang products. (9 weeks) - Create the chain of simple process, using just-in-time inventory (based on order of customers). (hiring process, contacting Bat Trang makers in around 2 months) - Implement marketing strategy in many methods of communication (website: quehuongonline.vn and some forum of students studying abroad; newspaper; television: VTV4 etc)

    • Word count: 1072
  16. Nirdosh Case study

    Assumptions: The solution has been arrived upon using 1990 as the base year. Also it is assumed that Mr. Natvarlal currently has a manual manufacturing process with low volume output. Mr. Natvarlal intends to spend a minimal amount on publicity. All this is based on one fact that he refuses to spend 70-80lakh on mechanising the manufacturing process. Alternatives: Nirdosh is a non - tobacco smoking device with medicinal values. It has a 2 fold benefit of serving people to quit smoking and also serve as a medicinal supplement for various ailments like cold, cough, headache, gas trouble and indigestion.

    • Word count: 1381
  17. Cooper Industries Case Study

    Moreover, all payments are acceptable, including credit cards and cash. * The mainly attraction for the restaurant will be the delicious and fresh Chinese taste food, and it will distinguish from other Chinese restaurant which made American style Chinese food. All the food here will be native Chinese taste that newly to people living here. The price will in the range that most people can afford it. In addition, the parking lot will facilitate people to chose and drive here for the lunch or dinner.

    • Word count: 1243
  18. Renault Marketing Project

    and Renault Laguna (2002) have all achieved runners-up in spot in the competition. Renaults most recent models are well known for their safety, all but 4 of the current models have achieved the maximum 5-star rating by the EuroNCAP crash-test assessment programme. Renault has regularly topped the French car sales charts, fighting off fierce competition from Citro�n and Peugeot. Overseas Accolades Wheels magazine has announced its Car of the Year every year since 1963, with the exception of 1972, 1979 and 1986 when no cars were considered worthy of the honour.

    • Word count: 13422
  19. Marketing Management by Nivea

    The company operates primarily in Europe, Americas, Africa, Asia and Australia. It is headquartered in Hamburg, Germany and employed about 21,766 people as of December 31, 2008. At present the company has grown to be a global company specialising in skin and beauty care (Beiersdorf, 2009). Nivea is the most famous brand of this company. Nivea is so successful as it always orientates its marketing towards consumers; it invests in Research and Development and is leader in terms of marketing policy because it always tries to proactively anticipates and satisfy the needs of consumers.

    • Word count: 3851
  20. Marks and Spencer's Micro Environment

    At Marks and Spencer, their contact points are their employees within the store; store newsletters, email updates, company website and telephone help if necessary for the customer. "Marks and Spencer is hunting a lead agency to develop a more strategic focus for its below-the-line work, as it plans a dramatic acceleration of its customer relationship management activity" taken from http://www.marketingmagazine.co.uk/news/67550/M-S-seeks-CRM-expert-reform-customer-focus?DCMP=ILC-SEARCH [Accessed 04/04/2010] proves that Marks and Spencer in 2000, wished to improve their customer relationship and to make their products and services more readily available and accessible to their customers, through the help of agency.

    • Word count: 1214
  21. Consumer Behaviour. iThis essay discusses Goldsmith et al (1997) The Impact of social values on food-related attitudes. It consists of a short review concentrating on the main points of each section followed by critical remarks on strengths and wea

    but it is advantageous also because it reduces interview variability; there are set possible answers in comparison to open ended questions, (Bryman and bell, 2003). However, in this research the order of values listed was rotated each interview to avoid bias from order effect, meaning participants did not receive identical, standardized interviews which subsequently reduces validity. Duncan and Schuman, (1977) have suggested 'changes in question order might alter the patterns of relationship between the response given to questions as well as altering the frequency of particular answers' this suggests the question order should have been planned more thoroughly (S.G McFarland, 1981).

    • Word count: 1335
  22. The choice of distribution channel(s) in international marketing decision

    As Frazier (1999) suggests, distribution channels play a significant role in the process of market expansion, and how to organize and manage channels of distribution is the key to multinational enterprise survival. The significance of this topic is that if Apple Inc chooses the suitable distribution channel for Apple iPhone, then its sales revenuer will reach the optional level. Thus, this essay will relate the distribution channels of iphone to the discussion of three factors that have an impact on the decisions to choose a particular distribution channel when marketing an international product, after that, this essay will analyse the development of iPhone in china rely on the PEST model.

    • Word count: 2526
  23. Marketing case study on Cell C in the South African phone market.

    Marketers can choose niche, local or customisation type of marketing (Kotler and Keller, 2006:240-246). Kotler and Keller, (2009:248) confirm that segment marketing consists of a group of customers who share similar set of needs and wants. Cant, Strydon, Jooste and du Plessis, (2007:103) are of a similar view that market segmentation is the process of dividing the total market into segments or a target market of consumers with common needs or characteristics. Longenecker, Moore, Petty and Palich (2006:267) define consumer profile as a collection of information about a customer including demographic data, attitudes, preferences and other behavioural characteristics.

    • Word count: 5425
  24. De Beers and Ethics

    This involves monitoring the internal and external marketing environment of a business. It is in fact the initial phase of planning and facilitates marketers to center on important issues. The word SWOT denotes S-Strength, W-Weaknesses, O-Opportunities and T-Threats. STRENGTHS a) High-class diamonds b) Capable of manipulating prices when selling to manufacturers c) Possess more than 40% of the rough diamond Industry d) Ownership of more than 50% of the US diamond market share WEAKNESSES a) Outlets found only in selected locations b) link to blood/conflict diamonds OPPORTUNITIES a) Discovery of existing new markets in Australia, Middle East and Europe. b) Capable of increasing brand appreciation by intensively promoting De Beers THREATS a)

    • Word count: 3718

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