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MBA Marketing Assignment - Colonial Candles
- Essay length: 5904 words
- Submitted: 11/07/2002
The first 200 words of this essay...
Current Market Situation
- The Candle Market Today
- Breakdown of Segments
- Demand and Supply Forces
- Market Future Growth
Data Restrictions and Assumptions
SWOT - Opportunity and Issues Analysis (External/Internal)
- Main Opportunities (External)
- Main Threats (External)
- Main Strengths (Internal)
- Main Weaknesses (Internal)
The Vision - Business Mission Statement
The Concept of Operations - Strategy Formation
- The Future Strategy
- Radical Changes
- Company Brand Name
- A Business-to-Business Producer
- Cash Flow Advantages
- New Products and Markets
- Phasing Out of the Emergency Candle
- Three Years from Now
Objectives from the Main Mission Satement
Tactical Plan - The Programme Formation
- Intelligence Needs
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