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MBA Marketing Assignment - Colonial Candles
- Essay length: 5904 words
- Submitted: 11/07/2002
The first 200 words of this essay...
MBA
MARKETING ASSIGNMENT
By
Jonathan Simpson
Contents
Chapter
Subject
Pg No
Executive Summary
4
Current Market Situation
- The Candle Market Today
5
- Breakdown of Segments
6
- Demand and Supply Forces
7
- Market Future Growth
8
Data Restrictions and Assumptions
9
SWOT - Opportunity and Issues Analysis (External/Internal)
- Main Opportunities (External)
10
- Main Threats (External)
11
- Main Strengths (Internal)
12
- Main Weaknesses (Internal)
13
The Vision - Business Mission Statement
15
The Concept of Operations - Strategy Formation
- The Future Strategy
16
- Radical Changes
16
- Company Brand Name
17
- A Business-to-Business Producer
18
- Cash Flow Advantages
18
- New Products and Markets
19
- Phasing Out of the Emergency Candle
20
- Three Years from Now
20
Objectives from the Main Mission Satement
21
Tactical Plan - The Programme Formation
- Intelligence Needs
22
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